As MAGGI® marks over 50 years of nourishing Malaysians, the brand continues to expand its purpose beyond the kitchen with its flagship empowerment programme, Wanita Cukup Berani (WCB). Now in its fourth year, WCB carries forward its mission to empower Malaysian women to discover their true potential, embrace new opportunities, and take fearless steps toward personal and community growth through food.
Rooted in the spirit of Tak Kenal, Tak Cinta, the programme has created a strong support ecosystem that offers mentorship, digital and business training, and community networking to help women grow beyond the programme. Since its inception, WCB has empowered over 4,000 women across Malaysia and aims to reach 10,000 women while nurturing at least 20 new food entrepreneurs by 2026.
Minister of Women, Family and Community Development, Dato’ Sri Hajah Nancy Shukri, praised the initiative for aligning with national priorities to empower women, reduce inequality, and enhance digital literacy. She expressed pride in seeing how MAGGI®’s Wanita Cukup Berani brings these goals to life through practical skills training, continuous support, and the encouragement for women to try something new. According to her, once women realise their potential, they begin to love their journey and gain the courage to go further.
The Minister also commended MAGGI® for collaborating with organisations such as Google, TikTok, and the Ministry of Health to advocate healthier eating. She highlighted that real change happens when the government, private sector, and communities come together, walking side by side in a shared vision of progress.
Nestlé Malaysia Chief Executive Officer, Mr. Juan Aranols, reaffirmed the company’s commitment to enhancing quality of life and contributing to a healthier, more sustainable future. He emphasised that brands have a responsibility to uplift communities and that Wanita Cukup Berani exemplifies this belief through its focus on women empowerment. He added that partnerships with platforms like Google and TikTok open up new digital opportunities for women, demonstrating how public–private collaborations can produce initiatives that are impactful, sustainable, and scalable.
Reflecting on MAGGI®’s long-standing legacy, Business Executive Officer of MAGGI® Malaysia and Singapore, Ms. Ivy Tan Link Cheh, shared that the brand has evolved from being a trusted kitchen companion to becoming a true empowerment partner. She noted that food has always been more than just nourishment—it represents love, creativity, and even a path to self-worth and financial independence, as seen through the stories of WCB alumni.
Ms. Tan further explained that when WCB was launched four years ago, many women already possessed the skills and determination but often lacked the confidence to take the first step. The programme was designed to fill that gap, reminding women that they are indeed cukup berani—brave enough to try, learn, and grow. She credited the success of WCB to its dedicated mentors, including Anne Idris, Alleena Abdullah, Chef Naem, and Ven Luan, who guide participants through both online and offline learning modules.
The recent WCB 2025 launch underscored the importance of digitalisation, mentorship, and skills development in transforming women’s lives. Through inspiring alumni stories and expert insights, the event showcased MAGGI®’s continued dedication to making learning accessible, fostering women’s potential, and contributing to nation-building. The programme stands as a testament to how, when women are equipped with confidence, guidance, and the right tools, they uplift not only themselves but also their families, communities, and the nation as a whole.