MalaysianUpdates

Tag: #HockKeeKopitiam

  • Applecrumby® x Hock Kee: A Unique Blend of Heritage Flavors and Premium Family Essentials

    Applecrumby® x Hock Kee: A Unique Blend of Heritage Flavors and Premium Family Essentials

    This May, the “Celebrate Every Crumby Moment” campaign brings together Applecrumby® and Hock Kee Kopitiam in a heartwarming nationwide collaboration to celebrate Mother’s Day. Running from 1 to 31 May 2026, this strategic partnership bridges the gap between traditional Malaysian flavors and modern family essentials.

    At 20 Hock Kee locations across the country, families can now enjoy a limited-edition pink egg tart box specially designed as a tribute to motherhood. Each purchase of six egg tarts is paired with a complimentary pack of Applecrumby® premium honey wipes, offering a thoughtful and practical solution for the delightful messes that often come with family gatherings.

    The initiative is born from a shared philosophy between Jesmine Tan, Co-Founder of Applecrumby®, and Nick Ng, Founder of Hock Kee Kopitiam, both of whom believe that the most meaningful memories are found in simple, daily interactions. To make the campaign even more engaging, patrons will be greeted by “Friends of Applecrumby®” plushies sporting custom Hock Kee aprons at various outlets.

    The creative direction of the campaign also introduces the character Trudy Hopps on the packaging, blending icons of coffee and wipes to symbolize how both brands work together to support the well-being and happiness of Malaysian households.

    Beyond the dining table, the celebration extends into the digital space with an interactive social media giveaway featuring 18 exclusive dressed plushies for lucky followers. For those who prefer to celebrate from home, the partnership offers special online discounts via promo codes for the Applecrumby® website, catering to both new and loyal customers.

    With a presence in major retail hubs from The Gardens Mall and Bangsar South to outlets in Johor and Ipoh, Applecrumby® and Hock Kee are ensuring that every family has the opportunity to honor the women in their lives with a perfect mix of sweetness and care.

  • Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam has officially announced the successful conclusion of its nationwide art initiative, “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins.” The competition, which took place from 1 December to 31 December 2025, attracted a total of 810 young participants aged between 4 and 12 years. This initiative was designed to foster creative expression and youthful imagination among the younger generation, culminating in a diverse collection of artworks that celebrate cultural joy and community spirit.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam presented a token of appreciation to Isaac from Two Creative Art & Design.

    In a strategic effort to integrate corporate social responsibility with artistic recognition, Hock Kee Kopitiam has launched an online exhibition and charity sale via its official website. The public is invited to purchase these children’s creations, with the organization committing 100% of all proceeds to the National Autism Society of Malaysia (NASOM). This initiative reflects Hock Kee Kopitiam’s commitment to utilizing its platform for significant social impact, ensuring that the creative efforts of young Malaysians contribute directly to the support and development of programs for the autism community.

    The selection of winners was conducted through a rigorous adjudication process, resulting in the recognition of 13 awardees each from Group A (4–6 years old) and Group B (7–9 years old), alongside 14 winners from Group C (10–12 years old). The judging panel comprised esteemed representatives from the creative and media sectors, including Hock Kee Brand Ambassador Bella Astillah, management executives from Hock Kee, and representatives from Two Creative Art & Design. The participation of media partners from Oriental Daily and Utusan Malaysia further underscored the transparency and prestige of the evaluation process.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam, and Isaac from Two Creative Art & Design, in a group photo with the Group A (ages 4–6) winners of the “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins” nationwide colouring and drawing contest.

    Mr. Nick Ng, Chief Executive Officer of Hock Kee Kopitiam, stated that the initiative extends beyond mere artistic recognition, aiming to transform child-led creativity into a meaningful instrument for community welfare. By facilitating this charity sale, the organization seeks to provide a tangible contribution to NASOM while encouraging public engagement with a noble cause. This sentiment was echoed by Julian Wong, Chairman of NASOM, who emphasized that such collaborations are instrumental in fostering inclusivity and enhancing public awareness regarding the autism spectrum in Malaysia.

    Moving forward, Hock Kee Kopitiam continues to reinforce its dedication to community enrichment across its extensive network of outlets in Kuala Lumpur, Selangor, Johor, Perak, and Kelantan. The “Most Joyful Wins” initiative serves as a benchmark for how corporate entities can effectively mobilize local talent to address pressing social needs. For those interested in supporting the charity art sale, further details and the digital gallery are accessible through Hock Kee Kopitiam’s official online platforms.