Gardenia Bakeries (KL) Sdn. Bhd. (GBKL) has kicked off its university campus tour titled ‘Fuel Your Success – One Bite At A Time’, designed to motivate and uplift students across Peninsular Malaysia. This initiative blends inspiration, education, and nutrition, led by popular singer-songwriter and lecturer Najwa Latif, who shares interactive sessions on time management, stress control, and communication skills.
The official launch was held at Universiti Teknologi MARA (UiTM) Puncak Alam, officiated by Mr. Hirman bin Awang, Director of Student Affairs from the Ministry of Higher Education. The event also featured Ena Suhaila Abas, Senior Marketing Manager of Gardenia KL, and a special appearance by Najwa Latif herself.
Najwa Latif will be touring 10 selected universities, where she’ll share her personal experiences and practical strategies to help students navigate their academic journey. Around 120,000 students are expected to benefit from the programme, receiving complimentary Gardenia Ready-to-Eat (RTE) product samples, exclusive discount vouchers, and limited-edition Gardenia merchandise.
“We believe success starts with the small, smart choices we make especially when it comes to nutrition,” said Ena Suhaila Abas. “This programme not only allows us to introduce our RTE products, which are ideal for student lifestyles, but also strengthens our presence as a brand that supports youth in both body and mind.”
She also revealed that two new Gardenia products with exciting flavour profiles will be launched soon. “They’ll be delicious, nutritious, and affordably priced to suit students and our loyal customers,” she added.
Mr. Hirman praised the initiative, saying, “The Ministry of Higher Education welcomes efforts like Gardenia’s to help students remain focused in their studies while developing holistic soft skills. We encourage more industry partnerships that benefit our future leaders.”
Each stop on the tour features a two-hour session with Najwa Latif, filled with motivation, tips for success, and a lively quiz where students can win exclusive prizes. The tour began in April and will continue until the end of August.
Gardenia ‘Fuel Your Success – One Bite At A Time’ Campus Tour Schedule
| No | Date | State | University |
|---|---|---|---|
| 1 | 26 Apr | Selangor | Universiti Putra Malaysia (UPM) |
| 2 | 17 May | Kuala Lumpur | Universiti Malaya (UM) |
| 3 | 24 May | Negeri Sembilan | Universiti Sains Islam Malaysia (USIM) |
| 4 | 12 Jun | Selangor | Universiti Teknologi MARA (UiTM) Puncak Alam |
| 5 | 21 Jun | Pulau Pinang | Universiti Sains Malaysia (USM) |
| 6 | 5 Jul | Perlis | Universiti Malaysia Perlis (UNIMAP) |
| 7 | 2 Aug | Pahang | Universiti Malaysia Pahang Al-Sultan Abdullah (UMP) |
| 8 | 9 Aug | Johor | Universiti Tun Hussein Onn Malaysia (UTHM) |
| 9 | 16 Aug | Selangor | International Islamic University Malaysia (IIUM) |
| 10 | 23 Aug | Kuala Lumpur | Universiti Teknologi Malaysia (UTM) |
About Gardenia Bakeries (KL) Sdn. Bhd. (GBKL)
Founded in 1986, Gardenia KL is one of Southeast Asia’s leading bread manufacturers. With nearly four decades of expertise, Gardenia operates several bakeries across Malaysia and produces 57 types of products daily including breads, buns, rolls, cakes, waffles, spreads, and noodles.
Gardenia is also known for its corporate social responsibility. Every day, it donates fresh bread to more than 80 charitable organisations, including orphanages, homes for the elderly, and special needs centres. Some of these partnerships have lasted since 1991, demonstrating Gardenia’s long-term commitment to the community.