MalaysianUpdates

Tag: #CommunitySupport

  • Nestlé Malaysia Celebrates Ramadan by Supporting 300,000+ Malaysians

    Nestlé Malaysia Celebrates Ramadan by Supporting 300,000+ Malaysians

    In the spirit of Ramadan, a month defined by compassion, unity, and generosity, Nestlé Malaysia brought these values to life through its “Ramadan Penuh Bermakna bersama Nestlé” programme, ensuring underprivileged communities nationwide had access to nourishing meals and essential food items during the holy month. Through close collaboration with local religious authorities, NGOs, media partners, and universities, Nestlé Malaysia’s efforts reached over 300,000 beneficiaries, supported by approximately RM2 million worth of food aid.

    Juan Aranols, Chief Executive Officer of Nestlé Malaysia, said, “The month of Ramadan calls on all of us to care for one another. In line with our ongoing efforts to uplift Malaysians, we are committed to easing the burden of underserved communities who may face additional challenges during this period. Through ‘Ramadan Penuh Bermakna bersama Nestlé,’ we work hand in hand with our partners and mobilise our Nestlé Sayang Komuniti employee volunteers to ensure that nourishing food reaches those who need it most, reflecting our promise of Good Food, Good Life.”

    Central to this year’s nationwide outreach was the packing and distribution of more than 15,000 Bakul Ramadan, alongside provisions for iftar and the nationwide distribution of MAGGI Bubur Lambuk. Working with various partners, Nestlé delivered essential products including MILO, MAGGI, NESCAFÉ, EVERYDAY Milk, NESTUM, NESTLÉ GOLD Cornflakes, and MAGGI to help families stay nourished throughout the fasting month.

    A key partner in these efforts was the Department of Islamic Development Malaysia (JAKIM), which helped distribute 1,500 Bakul Ramadan to vulnerable communities across the Klang Valley and other regions, including Tanjung Malim and Hulu Selangor. Nestlé also supported JAKIM’s Iftar MADANI programme by providing beverage sampling for breaking fast and contributed a two-week supply of NESCAFÉ and MILO products to 70 mosques, including those under JAKIM and six State Religious Authorities, benefiting nearly 40,000 mosque community members.

    Nestlé Malaysia also collaborated with media organisations to extend aid to the urban poor, East Coast communities, and charitable foundations supporting the homeless, indigenous children, and orphanages. Partnerships with PRESMA and Ali Maju further expanded outreach, enabling support for an additional 3,500 Ramadan Relief packages. Beyond these efforts, the company provided targeted community support through product contributions and financial aid via Malaysian Humanitarian Aid and Relief (MAHAR), benefitting 500 refugee households, and engaged in gotong-royong activities, including providing a year’s worth of food support to an orphanage in collaboration with the Selangor Youth Community (SAY).

    In addition to food aid, Nestlé continued its cherished tradition of preparing and sharing MAGGI Bubur Lambuk, reaching over 400,000 individuals across more than 300 locations nationwide, including zakat-eligible students at UiTM, UMT, and UMK. The initiative brought together Nestlé Sayang Komuniti volunteers and university students in meaningful gotong-royong efforts, strengthening the spirit of volunteerism among youth.

    With a longstanding presence in Malaysia since 1912, Nestlé remains committed to creating a positive impact in the communities it serves. Through “Ramadan Penuh Bermakna bersama Nestlé,” the company continues to uphold its promise of Good Food, Good Life, ensuring that care, generosity, and togetherness remain at the heart of every Ramadan.

  • McDonald’s Malaysia Spreads Goodwill with the Long-Awaited Return of the Prosperity Burger

    McDonald’s Malaysia Spreads Goodwill with the Long-Awaited Return of the Prosperity Burger

    McDonald’s Malaysia ushers in a season of warmth and generosity with the much-anticipated return of the Prosperity Burger, a yearly tradition that continues to hold a special place in the hearts of Malaysians. First introduced in 1994 and proudly made in Malaysia, the Prosperity Burger has grown beyond its iconic black pepper flavour to become a symbol of togetherness, joy, and meaningful moments shared among family, friends, colleagues, and communities. This year, McDonald’s reinforces the belief that true prosperity lies not in what we have, but in who we have, as the Prosperity Burger once again brings people together to celebrate the bonds that matter most. In conjunction with the burger’s return, McDonald’s Malaysia launched the powerful campaign “Prosperity Kembali, Lebih Bererti,” pairing the beloved seasonal favourite with an even more heartfelt purpose—giving back to children in need across the country.

    According to Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia, the Prosperity Burger has evolved into a meaningful cultural tradition that Malaysians look forward to every year. It represents hope, unity, and the creation of cherished memories, particularly during moments shared with loved ones over the distinctive black pepper meal. This year’s campaign is especially significant as McDonald’s leverages the popularity of the Prosperity Burger to support Ronald McDonald House Charities (RMHC) Malaysia, the company’s charity of choice dedicated to improving the lives of underprivileged children. In line with the campaign theme, McDonald’s announced that from 20 November to 31 December 2025, RM0.20 from every Prosperity Burger meal purchased will be donated directly to RMHC programmes. These contributions will support essential initiatives such as the Ronald McDonald House—which provides accommodation for families of paediatric patients receiving treatment—Gift of Smile for cleft lip and palate surgeries, Back-to-School assistance for underprivileged students, and the development of Sensory Rooms offering supportive learning environments for children with special needs.

    Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Chin Mei Lee, Chief Marketing Officer, McDonald’s Malaysia at the launch of the Prosperity Burger yesterday where 20 cent from each Prosperity McValue Meal will be donated to (Ronald McDonald Welfare Association (RMHC) Malaysia.

    Melati emphasised that McDonald’s is deeply honoured to join forces with Malaysians who have made the Prosperity Burger part of their annual tradition, noting that each purchase has the power to bring comfort, care, and hope to countless children nationwide. To commemorate the launch, McDonald’s Malaysia hosted an event at the iconic Kuala Lumpur Tower, marking the beginning of a nationwide celebration anchored in joy and generosity. Ahead of the official launch, children from the Ronald McDonald House at Hospital Tunku Azizah and Hospital Canselor Tuanku Muhriz UKM were treated to a thrilling and memorable visit to the landmark, capturing the essence of the campaign—uplifting lives through shared experiences and heartfelt gestures.

    As the Prosperity Burger, Curly Fries, and McFizz return to McDonald’s restaurants across Malaysia, the company invites Malaysians to embrace not only the flavors they love, but also the spirit of gratitude and kindness behind this year’s campaign. With every Prosperity meal enjoyed, customers play a part in supporting children and families in need, reinforcing the timeless message that prosperity is most meaningful when it is shared.

    Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia viewing the Back-To-School Pack Program and Gift of Smile displays – both programs will benefit from the 20 cent donated for each Prosperity Value Meal sold. 

  • Brand Partners Strengthen Lotus’s Malaysia’s Ramadan Initiative

    Brand Partners Strengthen Lotus’s Malaysia’s Ramadan Initiative

    The success of Lotus’s Malaysia’s #KitakanJiran Ramadan Cookout was made possible through strong partnerships with leading brands. This year’s event, held at Lotus’s Kajang, saw the generous contributions of companies such as Adabi, Coca-Cola, Fraser & Neave, Mondelez, and Unilever. Their involvement helped provide nutritious iftar meals and create a meaningful experience for the community.

    As part of the initiative, 600 hot meals were prepared and distributed to residents of various charity homes. Brand partners supplied key ingredients and beverages, ensuring that the meals were both delicious and fulfilling. The support extended beyond food, as several companies contributed gifts, vouchers, and experiences for the beneficiaries.

    Beverage giants Coca-Cola and Fraser & Neave provided drinks such as Minute Maid, Fuze Tea, and 100 Plus to complement the meals. Mondelez, through its Cadbury brand, played a key role in making the event sweeter. Adabi and Unilever’s Knorr products helped enhance the flavors of the traditional dishes served. Their collective contributions reflected a shared commitment to corporate social responsibility.

    Mall tenants also stepped up to support the initiative. Bata Primavera donated RM15,000 worth of vouchers, allowing children from Rumah Pusat Pengasih Warga Prihatin and Pertubuhan Kebajikan Ehsan Ash-Shakur to enjoy a special shoe-shopping experience. Kings Confectionery, Playland, Gintell, and Moliform further enriched the event with additional gifts and activities.

    The impact of these partnerships extended beyond the cookout. Lotus’s Malaysia’s month-long donation drive, which benefited 16,000 individuals across 40 mosques, was bolstered by contributions from its brand partners. Their donations of essential items helped provide relief to families facing economic hardship during Ramadan.

    Additionally, Mondelez collaborated with Lotus’s Malaysia for the #Cadberi Goodness Station initiative. Running from March 1 to April 30, 2025, the campaign allows customers to donate essential goods at 23 selected Lotus’s malls. In return, donors receive a Cadbury chocolate bar as a token of appreciation. This initiative strengthens the culture of giving and community engagement.

    Lotus’s Malaysia’s Corporate Services Executive Director, Azliza Azmel, emphasized the importance of these collaborations. “Our partners play a vital role in amplifying the impact of our initiatives. Their generosity and commitment to social responsibility allow us to reach more people and create meaningful experiences.”

    The #KitakanJiran Ramadan Cookout demonstrates how corporate partnerships can drive positive change. By working together, Lotus’s Malaysia and its brand partners have created a Ramadan experience filled with warmth, generosity, and shared joy. As the company looks ahead, it remains committed to strengthening these collaborations to continue uplifting communities in need.