MalaysianUpdates

Tag: Calpis

  • Saturdae Unveils 3 Wonda Coffee Soft Serve Flavour!

    Saturdae Unveils 3 Wonda Coffee Soft Serve Flavour!

    Saturdae, the latest soft serve sensation in Malaysia, invites you to savor the joy and anticipation that Saturdays bring. Designed to transform every scoop into a moment of weekend bliss, Saturdae embodies the happiness of leisurely Saturdays—a day cherished for relaxation and delightful indulgence.

    With a menu of soft serve that already boasts popular flavors like Mango, Grape, and Original, inspired by the unique tartness of Calpis, Saturdae is excited to introduce a limited-time offering: Wonda Coffee Soft Serve. This indulgent flavor combines the rich aroma of Wonda Coffee with the creamy goodness of Goodday UHT milk, perfect for coffee lovers who want to elevate their weekend ritual.

    “As a brand, we want Saturdae to embody happiness and simple joys,” said Amy Gan, VP of Marketing at Etika. “Saturdays are meant for relaxing and enjoying time with loved ones. Our soft serves are crafted to capture this spirit, making them the ideal treat for any day!”

    The new Wonda Coffee flavor isn’t just another dessert; it’s a celebration of the weekend lifestyle that Malaysians hold dear. Imagine enjoying this luscious treat on a Saturday afternoon, with the rich coffee aroma blending perfectly with creamy soft serve—a delightful experience to share with friends or savor solo.

    In addition to Wonda Coffee, Saturdae also offers uniquely Malaysian flavors such as Cham and Teh Tarik, perfect for tea enthusiasts looking for something special. The limited-time Wonda Coffee flavor will be available at participating outlets, including Manamart from early October to mid-November and Orange Convenience Stores in Sabah from mid-October until the end of December.

    While Wonda Coffee takes the spotlight this season, Saturdae’s core flavors continue to spread happiness with every serving. The Original flavor offers a refreshing tang from Calpis, while the fruity Grape and Mango options deliver a burst of sweetness. And for classic soft serve fans, the timeless Vanilla flavor remains a favorite, crafted with the wholesome creaminess of Goodday UHT milk.

    You can find Saturdae Soft Serve at various locations across Malaysia, including popular eateries like 4Fingers, Manekineko, Shell stations, and MyBurgerLab. Here are some key locations:

    • 4Fingers: Berjaya Times Square, KL East Mall
    • Manekineko: Wisma Benly, Paradigm Mall, Nu Sentral, Sunway Putra Mall
    • Manamart: PJ New Town, Permatang Pauh, Bukit Bintang, Bayan Lepas
    • Shell: Paka Northbound, Paka Southbound, Elite Highway Sepang
    • Cafe Mesra: Ambank, Mranti Tech Park
    • MyBurgerLab: 163 Retail Park Mont Kiara, MyTown, KL East Mall

    Saturdae Soft Serve is more than just dessert; it’s about embracing life’s simple pleasures, one delicious scoop at a time. So why not take a break from your daily routine? Treat yourself to the Wonda Coffee flavor while it lasts, and immerse yourself in the magic of Saturdays with every creamy swirl.

    Gather your friends, plan your weekend treat, and dive into the blissful world of Saturdae Soft Serve. Join us in celebrating the joy of weekends, one delightful scoop at a time!

    For more information on Saturdae’s latest promotions and offerings, be sure to check out their Instagram!

  • A NEW TWIST! REFRESHING COLLABORATION: CALPIS SODA AND THE ‘THE EXPERTS’ UNVEIL CINEMATIC FUSION

    Calpis Soda, in collaboration with Astro Shaw, proudly launches the official TV commercial for the upcoming blockbuster heist movie, “The Experts”.

    Calpis Soda, Malaysia’s #1 carbonated cultured milk drink, presents a refreshing take on tradition with its innovative twist of carbonation on the cultured milk beverage. Bubbling with happiness, this fat-free delight is infused with Actigest, making it refreshingly good for all consumers. Offering a unique alternative to conventional carbonated soft drink, Calpis Soda

    tantalises taste buds with its bubbly and milky uniqueness, solidifying its position as the preferred choice for those seeking a refreshing and health-conscious beverage option.

    In joining forces with Astro Shaw, Calpis doesn’t just add excitement to the portfolio but also the silver screen; it crafts an immersive brand encounter resonating with the film’s dynamic energy. This partnership signifies Calpis’s strategic move to captivate a broader audience, linking the brand’s essence with the creativity and thrill of movie-going—a journey that mirrors the effervescence and delight found in every sip of Calpis Soda.

    A brand rooted in over a century of heritage, seamlessly intertwines its rich history with contemporary innovation. This collaboration transcends mere storytelling between this bubbly brand and “The Experts”, echoing the essence of Calpis’ 100-year legacy. The partnership, featuring top talents, serves as the heart of the collaboration, blending product and plot with cinematic finesse. Taking a leaf out of the movie’s theme, the brand’s TV commercial captivates with thrilling scenes as irresistible as the taste of Calpis Soda—a testament to its refreshing promise. This immersive storytelling not only enhances the partnership but also breathes life into Calpis Soda, infusing it with cinematic flair and celebrating its enduring heritage.

    Amy Gan, Vice President of Marketing at Etika, shares the inspiration behind this strategy: “Calpis not only leads the charge in innovation within its beverage portfolio but also pioneers groundbreaking initiatives in other realms. From seamlessly integrating storytelling into the essence of taste through a TV commercial, this collaboration goes beyond a simple partnership; it represents a harmonious blend of creativity, flavour, and film.”

    The partnership between Calpis Soda and Astro Shaw in this TV commercial heralds a unique synergy that challenges traditional advertising norms and creates a lasting impression on viewers.

    She further explains, “Aligning with Astro Shaw’s ‘The Experts’ allows us to illustrate our story through a medium that touches hearts and sparks imaginations. Our exclusive TV commercial, ‘Fizz Operation,’ featuring The Experts’ own Dato Aaron Aziz and Ray Dapdap, brings to life their thrilling heist mission to reclaim the Calpis Soda beverage. The TV Commercial scripts a saga of taste intertwined with the exhilaration of “The Experts”. At Calpis Soda, we take pride in pioneering this interactive, immersive, and innovative approach, reinforcing our commitment to delivering immersive experiences for our consumers”.

    Executive Producer of The Experts and Head of Astro Shaw, Raja Jastina Raja Arshad said, “Astro Shaw is open to collaborating with various parties to improve and strengthen our films. We believe that there are many creative aspects that we can explore through films, by linking the storyline to a commercial version for a product. We also see synergy in bringing two industries together to enhance the promotion of both parties. Through this partnership, we have launched a special advertisement with Calpis Soda. We hope that this collaboration will bring the film to a wider audience and set a new benchmark in producing innovative marketing frameworks.”

    With its captivating storyline and dynamic tempo, “The Experts” is poised to premiere on May 23, 2024, reflecting the vibrant energy and zest akin to Calpis Soda, a beloved choice among Malaysians.

    Calpis Soda aims to create an immersive experience beyond the screen, inviting audiences into a world filled with Calpis-themed excitement and creativity. To bring the movie’s magic into reality, viewers who watch the TV commercial are in for a delightful surprise! After watching the brand’s commercial, Calpis Soda fans can redeem a complimentary can of Calpis Soda, available via My 7-Eleven app (while stocks last).

    Experience the refreshing fusion of tradition and innovation with Calpis Soda today—available at nationwide retailers including 7-Eleven, Shell, MyNews, Petron, Petronas, Caltex, and more!

    To watch the trailer or more information about the promotion, please visit the Calpis Soda Facebook and Instagram pages now.

  • Introducing Malaysia’s Pioneering AI Radio DJ and [CALPIS] Brand Ambassador: A New Era in Entertainment

    Calpis, the beloved Japanese cultured milk drink with a global following, has embarked on an exciting journey into the world of entertainment by appointing Malaysia’s pioneering AI radio DJ, Aina Sabrina, as its latest brand ambassador. Famously known as Aina, she is Malaysia’s very first AI radio DJ, a product of a groundbreaking collaboration between Calpis and Fly FM, one of the nation’s leading English radio stations. You can catch Aina’s delightful presence on the airwaves, as she hosts her show on Fly FM every weekday from 2 pm to 4 pm. This extraordinary partnership marks a revolutionary moment in Malaysian radio history, as Calpis and Fly FM introduce the country’s inaugural AI radio DJ

    Aina was developed by Fly FM’s in-house team of production engineers utilizing artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalized music recommendations based on individual preferences. 

    In its pursuit to continue bringing Aina closer to the hearts of listeners and consumers, Calpis, a brand bringing you double the fun and double the goodness through their drinks also launches the Calpis Chewy Grape. This new variant is set to bring out double the fun and excitement Calpis offers through the bright and playful side of Aina as well as her love for everything Japanese.

    Amy Gan, VP of Marketing, Etika Sdn Bhd says “Calpis has always been at the forefront of innovation. Calpis Chewy with Nata de Coco bits, was a first of its kind innovation to the cultured milk category when it was introduced last year, and it has received an overwhelming response from our valued customers. Now, we’re excited to take innovation to the next level by introducing the third flavor of Calpis Chewy and using a revolutionary approach to brand representation with Aina, making us first in the industry to embrace an AI ambassador as the face of our brand. 

    She adds, “Aina is a dynamic AI personality that embodies innovation and the spirit of fun. She’s not just a virtual presence; she’s a symbol of our commitment to redefining the way we interact with our audience. With Aina, Calpis Chewy is pioneering a fresh way of engaging with our customers. She will be the voice and personality that represents our brand, bringing a sense of excitement and curiosity to our product.” 

    Fly FM Content Director, Sean Matjeraie says, “With the introduction of an AI radio DJ, we are extremely excited to introduce a brand new phase of the Malaysian radio industry, and Aina is the definition of this. As always at Media Prima Audio, we are redefining radio.” 

    This innovative effort by Fly FM sparked interest in Calpis, Japan’s cultured milk drink brand to team up with the station as the official sponsor for the first AI radio show in Malaysia – Calpis with Aina.

    L-R: Christopher Wong, Chief Operating Officer, Malaysia Book of Records, Nazri Noran, Chief Executive Officer, Media Prima Audio, Amy Gan, Vice President of Marketing, Etika Sdn Bhd, Murali Dharan Marimuthu (Moots), Network Director, Media Prima Audio 

    Adding to the momentous day, Calpis was also presented with the Malaysia Book of Records (MBOR) for ‘The First AI Brand Ambassador’. The record title was presented by an official adjudicator from the Malaysia Book of Records, Mr. Christopher Wong – Chief Operating Officer of Malaysia Book of Records to Amy Gan, VP of Marketing, Etika Sdn Bhd, earning them another significant milestone this year.

    L-R: Christopher Wong, Chief Operating Officer, Malaysia Book of Records, and Amy Gan, Vice President of Marketing, Etika Sdn Bhd, 

    Not only that, Aina, the very first AI radio announcer in Malaysia, also made history by becoming the First AI Radio Announcer, a moment of great pride for Fly FM. Aina’s achievement shows how groundbreaking her work is and sets a shining example for others in the radio industry. 

    With Aina, Thursdays have become even more special with the AI Song Contest, where listeners call in to guess the real singer of a song and win RM150 cash prize and fantastic Calpis products. This engaging and rewarding segment is exclusively available on their favorite radio station. 

    Get ready to witness the radio revolution with Aina and Calpis, proudly presented by Fly FM! Follow her incredible journey on Instagram: @aina_flyfm. Do not miss the chance to also get the Calpis Chewy Grape launched by Aina in retail outlets near

    you. 

    FLY FM 

    Fly FM, Playing Malaysia’s Flyest Music aims to entertain and inform Malaysians through comedy, world-class storytelling, compelling content and the flyest music throughout the day. Targeting 18 to 24 year olds as its core audience, Fly FM’s objective is to be comedic, on the ball, topical, relatable and real. 

    MEDIA PRIMA AUDIO 

    Media Prima Audio aims to be Malaysia’s No 1 Audio Broadcaster across three vernaculars (BM, English and Chinese), creating the best content that resonates with Malaysians. Guided by consistent research and analysis of our markets and target audiences, to truly understand our listeners, and advertisers to engage, inform and entertain. As such, Media Prima Audio is represented through five broadcast brands – Hot FM, Kool 101, Molek FM, Fly FM & eight FM. Audio+ is a super app, developed by Media Prima Audio, to provide content in multiple languages with the latest news, entertainment and lifestyle content from the widest range of brands owned by Media Prima Berhad. 

    ETIKA SDN BHD 

    One of Malaysia’s leading drink distributors, Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, MUG, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include WONDA Coffee, Goodday Milk Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.