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Tag: #BESarawak

  • Sarawak Establishes a Global Standard Through a Decade of Transformative Achievements

    Sarawak Establishes a Global Standard Through a Decade of Transformative Achievements

    Sarawak marked a pivotal moment in its global business events journey with the unveiling of the Sarawak Destination Legacy Report: A Decade of Transformation at IBTM World in Barcelona. The report traces Sarawak’s evolution from the establishment of Business Events Sarawak (BESarawak) in 2006 to its emergence as one of the world’s most progressive and legacy-driven business events destinations. Today, Sarawak is recognised as the legacy capital of business events in Malaysia and Borneo, having built a robust ecosystem that champions long-term impact beyond event tourism.

    During the launch, BESarawak CEO Amelia Roziman highlighted that meaningful transformation stems from mission-driven commitment, long-term thinking, real value creation, strategic disruption, and empowered convention bureaux. She emphasised that these principles have strengthened the entire business events sector in Sarawak. Central to this transformation is the Legacy Impact Master Action Plan (MAP) 2023–2025, a structured roadmap introduced in 2023 to embed measurable legacy outcomes into event planning and delivery. As 2025 approaches its end, Sarawak is nearing the completion of this major plan, already achieving results that exceed both global benchmarks and its own expectations.

    Roziman reflected on the decade-long journey, noting that Sarawak has not only turned ambition into significant impact but has also created a model that inspires other destinations. Looking ahead to 2026–2030, Sarawak plans to introduce a new MAP, advancing a legacy-driven ecosystem powered by data, technology, and digital innovation.

    Another key highlight at IBTM World Barcelona was Sarawak’s hosting of the official intention ceremony for the Borneo Legacy Declaration. First established on 3 October 2025 after the Legacy Event Advocacy Policy (LEAP) Summit, the declaration represents a collective commitment by policymakers and industry leaders across Asia and Europe to strengthen the global business events industry. Organised by The Iceberg and presented by the Joint Meeting Industry Council with support from BESarawak, the LEAP Summit laid the foundation for this shared vision. James Latham, Founder of The Iceberg, praised Sarawak for turning the declaration’s intent into meaningful implementation, positioning the destination as a global example of collaborative, long-term legacy development.

    GainingEdge Executive Director Gary Grimmer, who consulted on Sarawak’s Legacy MAP 2023–2025, commended the exceptional unity demonstrated by the Sarawak industry. He noted that the destination exceeded expectations by achieving milestones projected for beyond 2025, demonstrating rare synergy between government and the private sector.

    In December, BESarawak is set to formally adopt the Borneo Legacy Declaration and launch the Business Events Sarawak Alliance (BESA), a programme designed to strengthen collaboration between BESarawak and 12 Sarawak government ministries. This initiative ensures the full integration of a legacy-focused ecosystem across the public sector. Both the declaration signing and the BESA launch will be officiated by the Premier of Sarawak, The Right Honourable Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari bin Tun Datuk Abang Haji Openg.

    Rounding off its showcase in Barcelona, Sarawak presented ten conference case studies powered by the AI.LEGACY Intelligent Impact Management System. These cases illustrated the tangible legacies generated across various events and demonstrated how data-driven validation is reinforcing Sarawak’s narrative as a destination committed to long-term, measurable impact.

  • Sarawak Fokus Indonesia sebagai Destinasi Mesyuarat Korporat Serantau

    Sarawak Fokus Indonesia sebagai Destinasi Mesyuarat Korporat Serantau

    Sarawak meneruskan langkah proaktif dalam menarik pasaran mesyuarat dan insentif korporat (CMCI) dari Indonesia menerusi dua inisiatif strategik yang berlangsung di Jakarta minggu ini. Usaha ini dikemudi oleh Business Events Sarawak (BESarawak) dalam usaha menjadikan negeri itu sebagai destinasi pilihan utama bagi penganjuran acara korporat serantau.

    Dengan kewujudan penerbangan terus antara Jakarta dan Kuching, BESarawak melihat peluang besar untuk bekerjasama dengan ejen pelancongan serta organisasi korporat dalam memperkukuh kedudukan Sarawak di pasaran CMCI. Negeri ini menawarkan kemudahan bertaraf dunia dan pengalaman unik yang berteraskan nilai legasi dalam setiap penganjuran acara.

    Menurut Tourism Malaysia Jakarta, Indonesia kekal sebagai antara pasaran terpenting bagi industri pelancongan Malaysia, dengan sasaran kehadiran lebih 4.37 juta pelancong dari negara tersebut menjelang akhir 2025. BESarawak optimis bahawa pendekatan yang lebih progresif dapat menarik minat komuniti korporat Indonesia yang sentiasa mencari pengalaman luar biasa.

    Ketua Pegawai Eksekutif BESarawak, Amelia Roziman, berkata, “Sarawak menawarkan keunikan yang dicari oleh syarikat korporat Indonesia – lokasi mesyuarat yang bermakna, pengalaman yang memberi impak, dan nilai tambah yang selari dengan keperluan masa kini. Kami juga membuka peluang kepada syarikat antarabangsa yang berpangkalan di Indonesia untuk menjadikan Sarawak sebagai destinasi pilihan.”

    Sementara itu, Pengurus Pembangunan Perniagaan (CMCI) BESarawak, Adrian Goh Sze Liang, turut menekankan pentingnya memanfaatkan penerbangan langsung antara dua wilayah ini. “Melalui sesi kemas kini produk dan penglibatan kami di Jakarta, kami berpeluang memperkenalkan kekuatan Sarawak dalam sektor mesyuarat dan insentif korporat. Kesalinghubungan yang lancar antara Jakarta dan Kuching membuka laluan kepada segmen pasaran baharu yang berpotensi.”

    Antara inisiatif utama ialah penganjuran Sarawak Business Events Product Update Session pada 23 Jun lalu, yang diadakan dengan kerjasama Tourism Malaysia Jakarta. Lebih 60 ejen pelancongan dan penganjur acara perniagaan dari seluruh Indonesia hadir, sekali gus memperkukuh jalinan kerjasama dua hala dalam sektor CMCI.

    Selain itu, BESarawak turut menyertai Travel Meet Asia (TMA) 2025 yang berlangsung dari 25 hingga 26 Jun di Swissotel PIK Avenue, Jakarta. Acara perdagangan B2B ini menghimpunkan pemain industri dari pelbagai segmen termasuk pelancongan korporat, acara perniagaan, pelancongan mewah dan riadah.

    Dianjurkan oleh Messe Berlin (Asia Pacific), Travel Meet Asia menjadi platform berimpak tinggi untuk meneroka peluang baharu, menjalin kerjasama strategik serta bertukar pandangan mengenai trend terkini dalam landskap pelancongan Asia.

    Kedua-dua penyertaan ini sejajar dengan usaha nasional bagi memperkukuh hubungan pelancongan antara Malaysia dan Indonesia, selain menyokong kempen Sarawak: Gateway to Borneo dan kesiapsiagaan menjelang Visit Malaysia Year 2026. Sarawak kini giat memposisikan dirinya sebagai destinasi acara perniagaan unggul dengan identiti tersendiri di rantau ASEAN.

  • Long Service Appreciation: 9 Sarawak Staff Recognized for Their Dedication

    Long Service Appreciation: 9 Sarawak Staff Recognized for Their Dedication

    BESarawak, a trailblazer in Malaysia and Borneo’s business events industry, recently honoured nine of its team members for their exceptional dedication and long service. These individuals, who have contributed between five and fifteen years of service to the company, were recognized for their significant contributions and commitment to BESarawak’s success.

    The long-service awards ceremony was held during the preview of LEGACY30 – Business Events for a Sustainable Future Forum on 13 January 2025, with over 200 invited industry partners in attendance. The event celebrated the achievements of those who have dedicated themselves to shaping the future of business events in Sarawak. Among the honourees were Jacqueline Png Tiang Hua, General Manager of Corporate Management, who was recognised for 15 years of service, and Alicia anak Alias, Senior Research Executive, for her decade-long contributions. In addition, several other employees were acknowledged for their five years of service, including Bibi Afiqah binti Abdul Karim, Project Liaison Manager, Rose Bruce, Strategic Communications Manager, Farah Mardziah Zawani bte Abu Bakar, Research Executive (Corporate Meetings & Incentives), Chrislynn Siaw Ling Hui, Senior Bids Executive, Alexander anak Sigau, Bid Designer, Allistair Lorenzo James, Senior Digital Development Executive, and Gary Chan, Senior Marketing Executive.

    The Hon. Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak, delivered a heartfelt address during the ceremony, highlighting that the strength of Sarawak’s business events sector lies in its people. He remarked that these employees’ contributions extend beyond business events, influencing other sectors like tourism and hospitality, and creating a broader economic impact.

    Dato Sri Abang Haji Abdul Karim bin Tun Datuk Abang Haji Openg, Chairman of BESarawak, expressed his pride in watching the team grow and succeed. He emphasised that the small daily efforts and actions of the team play a vital role in BESarawak’s larger success, helping to build a stronger and more impactful industry for the future.

    Amelia Roziman, CEO of BESarawak, also spoke highly of the award recipients, calling them “legacy makers.” She recognised that their vast knowledge and experience have made a lasting impact on the organisation and the business events industry as a whole. Amelia also praised their potential as mentors for future business event leaders, eager to see them continue to grow and inspire others in their professional journeys.

    This ceremony was a testament to BESarawak’s commitment to acknowledging the valuable contributions of its employees, who continue to shape the future of business events in Sarawak. Through their expertise and dedication, they are helping to create a sustainable and vibrant future for the industry.

  • BPIT’s Community Outreach: 500 Books Donated to SK Ulu Sungai Merah Students

    BPIT’s Community Outreach: 500 Books Donated to SK Ulu Sungai Merah Students

    Sekolah Kebangsaan (SK) Ulu Sungai Merah received a generous donation of 500 books today, thanks to the community outreach efforts tied to the Borneo Pickleball International Tournament (BPIT). This donation is part of the tournament’s initiative to positively impact the community beyond just sports.

    The contribution is set to benefit 874 students at the school, offering them expanded access to educational materials and enhancing their learning experience.

    BPIT, being the first major pickleball event in Borneo, seamlessly blended high-level sports competition with a significant community service project. The Kuching Pickleball Association, which organised the tournament, partnered with BESarawak’s Books Build Legacy programme, alongside The Hills Kuching shopping mall and local news outlet Dayak Daily, to bring this charitable project to fruition.

    Amelia Roziman, CEO of BESarawak, explained that the selection of the recipient school was a collaborative effort. “We worked with the Malaysian Puppetry Association, the Lions Club of Sibu Seduan, and the Village Development and Security Committee of Batu 6-15 Jalan Oya to ensure that the books went to the community that would benefit the most,” she said.

    The book donation was officially presented to the school during a ceremony attended by representatives from BESarawak, SK Ulu Sungai Merah, the Malaysian Puppetry Association, the Lions Club of Sibu Seduan, and the Village Development and Security Committee of Batu 6-15 Jalan Oya.

  • Grab Malaysia Hosts First Corporate Incentive Retreat in Sarawak, Donates 500 Books to Local Communities

    Grab Malaysia Hosts First Corporate Incentive Retreat in Sarawak, Donates 500 Books to Local Communities

    Southeast Asia’s leading superapp, Grab, has taken its community engagement initiatives to a new level by collaborating with Business Events Sarawak (BESarawak) during its Outer Cities Offsite 2024 corporate retreat. This inaugural retreat, held in Sarawak, not only strengthens teamwork among Grab Malaysia employees but also leaves a lasting impact on the local community through the donation of 500 children’s books.

    The Outer Cities Offsite 2024 brought together 70 Grab employees from across Malaysia to foster collaboration and camaraderie among team members who often interact virtually. The retreat’s agenda combined team-building activities with immersive cultural experiences, creating a dynamic and engaging environment for participants.

    Highlights of the retreat included a pickleball workshop and friendly match, as well as the Kuching City Exploration, where participants embarked on an adventure through the city’s renowned heritage trails and attractions.

    Grab Malaysia’s commitment to community empowerment was further showcased through its participation in Books Build Legacy, a corporate social responsibility (CSR) programme spearheaded by BESarawak. The programme aims to create meaningful connections between corporate organisations and the local community, particularly marginalised groups, through impactful initiatives such as book donations.

    Amelia Roziman, CEO of BESarawak, highlighted the significance of partnerships like this in creating lasting change. “Books Build Legacy has become a powerful partnership programme to bridge the gap between corporate organisations and the local community—especially marginalised communities,” said Amelia.

    “It’s important to recognise that the smallest actions lead to larger outcomes. My team and I are very proud to support the Grab Malaysia Outer Cities Offsite 2024 and their mission of empowering people. We hope that more business event planners are inspired to be part of the change.”

    By donating 500 children’s books, Grab Malaysia contributes to BESarawak’s broader vision of ensuring that corporate events such as meetings, incentives, conventions, and exhibitions leave a positive social impact on the community. This initiative underscores the importance of integrating CSR efforts into business events to foster community development and build a legacy for future generations.

    Sarawak, with its rich cultural heritage and natural beauty, provided the perfect backdrop for Grab Malaysia’s first-ever incentive retreat in the region. The retreat not only allowed employees to strengthen bonds but also immersed them in the local culture, creating memorable experiences that resonate with the company’s ethos of community engagement.

    The partnership between Grab and BESarawak demonstrates how corporate retreats can extend beyond internal goals to contribute meaningfully to society. The Outer Cities Offsite 2024 exemplifies the growing trend of businesses aligning their events with sustainability and social responsibility.

    Grab Malaysia’s initiatives set a powerful example for other organisations to follow. Through strategic collaborations like the one with BESarawak, companies can amplify their impact on local communities while achieving corporate objectives.

    As Amelia Roziman aptly stated, “The smallest actions lead to larger outcomes”. The success of *Outer Cities Offsite 2024 serves as a reminder that corporate events can be both impactful and inspiring, bridging gaps between businesses and communities while leaving a meaningful legacy.

    For more updates on Grab’s community initiatives and CSR programmes like Books Build Legacy, follow Grab Malaysia on its social media platforms.