Sime Motors proudly celebrates its 45th anniversary, marking nearly five decades of growth, innovation and leadership in Malaysia’s automotive industry. Since its establishment in 1980, Sime Motors has evolved into Malaysia’s largest automotive retailer with the largest market share, shaping the nation’s mobility landscape with a world-class portfolio of brands and services.
Today, Sime Motors represents renowned global automotive marques in Malaysia, including BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche as well as Auto Selection for used cars, Drivecare and EV Next for EV used cars. The breadth of brands represented by Sime Motors positions it as a one-stop mobility powerhouse that bridges innovative performance and everyday mobility.
Over the past 45 years, Sime Motors has been at the forefront of Malaysia’s automotive transformation, from introducing cutting-edge technologies to delivering premium ownership experiences and driving the nation’s transition into the future of electric mobility. With an unwavering commitment to customer-first excellence, Sime Motors has consistently redefined automotive retail and aftersales services in Malaysia.
Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime, highlighted the significance of the milestone by noting that Sime Motors’ 45-year journey reflects the Group’s long-standing commitment to innovation, sustainability and creating value for customers. He emphasised that the Motors business is an important growth driver for Sime, adding that the company is proud to see Sime Motors emerge as a trusted name in Malaysia and a key force in the region’s mobility landscape. Looking ahead, he said the company aims to unlock new opportunities, particularly in electric mobility and the wider Asia Pacific market.
Andrew Basham, Managing Director of Sime Motors, added that the anniversary is not just a celebration of legacy but also a reaffirmation of the company’s vision for the future. He said Sime Motors has had the privilege of driving alongside Malaysians through every milestone, every journey and every generation. He reaffirmed that the company will continue to drive innovation, create solutions and build customer trust at the core of everything it does.
Since its early days in the 1980s and 1990s, Sime Motors has built a strong foundation as a trusted automotive retailer, representing premium global marques while expanding its customer reach nationwide. In the 2000s, the company entered a period of rapid expansion, consolidating its strength across luxury, premium and broad market segments while growing its retail and aftersales network. The 2010s reinforced its leadership as Sime Motors introduced new international marques, expanded its dealerships and enhanced customer-focused experiences that elevated the ownership journey. The 2020s ushered in a defining era with the opening of Sime Motors City in Ara Damansara, now recognised as the largest automotive complex in Southeast Asia, offering an unparalleled automotive experience under one roof. During this period, Sime Motors also accelerated its electric mobility journey with the introduction of pioneering EV brands such as BYD, further reinforcing its commitment to sustainable mobility solutions.
Today, Sime Motors stands as Malaysia’s number one automotive retailer, trusted by generations of customers nationwide. As the company reflects on 45 years of leadership and innovation, it also sets its sights on the future by advancing its push into electric mobility, digital retail experiences and sustainable automotive solutions across Malaysia and Southeast Asia. Central to this progress are the people of Sime Motors, with the company dedicated to nurturing its workforce through continuous training and development to ensure they grow alongside the business. This commitment empowers employees to deliver outstanding customer experiences and remain competitive in a dynamic automotive landscape.
To commemorate its 45th anniversary, Sime Motors has lined up a series of nationwide initiatives. These include a sales carnival from 5 to 7 September at Sime Motors City featuring exclusive deals, activities, entertainment and test drives, as well as a lucky draw with prizes such as a BMW 2 Series and monthly giveaways from September to December 2025. An orchestra concert entitled Orchestrating Excellence will be staged to celebrate 45 years of automotive excellence in Malaysia, while October will see the launch of a 45-hour anniversary sales marathon offering record-breaking promotions. Customer and staff engagements will also be held throughout the year, ranging from retro-themed nights to sports events, all designed to celebrate the Sime Motors community.