MalaysianUpdates

Category: News

  • WINNING TWO GOLD AWARDS FOR ITS WORLD-CLASS CARTIER DRONE LIGHT SHOW, 33.3 FLIES HIGH

    At the fourteenth annual edition of the Agency of the Year Awards, fondly known as the Markies Awards, 33.3 (or ‘the Agency’) was named the GOLD winner in two outstanding categories: Most Effective Use (Events) and Most Effective Use (Experiential). The awards were given in recognition of the agency’s world-class execution of the Cartier drone light show in December 2022.

    Formed in 2019 by co-founders Edwin Raj, Lau Hoe Yin (aka Blink), and Zulamran Hilmi with a conjoined mission to push the confines of communication and create impactful forms of storytelling, 33.3 is renowned within the Asian creative industry for producing cutting-edge music videos, especially for Malaysia’s very own global pop R&B export, Yuna, and the President of Malaysian Hip Hop, Joe Flizzow. “This win hits differently because it is a solid indicator that we are more than what the industry, especially our prospects and stakeholders, perceive us to be. In an industry that relies heavily on creativity and innovation, we take pride in delivering exceptional levels of undertaking with every brief, be it music videos or a straight-forward activation request to elevate brand experience,” explains Edwin Raj, 33.3’s co-founder, who started his career as a van driver for local productions and worked his way up to become a much sought-after TV producer known for his progressive ideas.

    The Cartier drone light show was the highlight of the luxury brand’s ‘Into the Wild’ global campaign, designed especially for Malaysia. It was the first project of such scale to

    be held at the iconic KLCC Twin Towers post-pandemic, and 33.3 is the only Malaysian company to have been given the approval to execute a drone light show at the park. For this project, 33.3 partnered with an internationally acclaimed drone solutions company, SKYMAGIC, based in the UK.

    Zulamran, a design, culture, and art enthusiast who’s also a co-founder of this unique homegrown agency, says, “Working closely with such a prestigious luxury brand as Cartier and the international agency Auditore was a fulfilling experience, with key learnings of process, workflow, and protocols to be fulfilled with no room for error”.

    “The process and planning alone took 90 days of detailing—from design, animation, synchronization, application of permits, and relevant approvals, including strategy concerning public safety—and were precisely presented and revised accordingly as per the client’s requirements. This is also the first time KLCC has allowed for such a feat, as the location has been previously designated as a no-fly zone. Though challenged by the storm, we are grateful for the assistance from the Meteorological Department of Malaysia, which skillfully calculated a window of opportunity to fulfill our mission. Ultimately, with the guidance from the Civil Aviation Authority of Malaysia and the Royal Police Force (PDRM), we managed to execute the production safely, flying 300 drones to the beautiful KL skyline to form iconic shapes and designs that represent Cartier’s Into the Wild campaign. Our gratitude also goes out to Auditoire as the agency that gave us the platform, not forgetting the KLCC Management for their continuous support throughout the project “, he added.

    With sustainability being one of the agency’s pillars in its creative practice and approach, the drone light show strictly followed current regulations, adhering to their commitment to environmental responsibility. Zul also mentioned that the best part was hearing and watching the crowd’s reaction every time the drones transformed into different shapes, driving home the idea of ‘experiential’ and ‘elevating brand experience’.

    Perhaps the one thing that unequivocally unifies the three co-founders is their love for music, and with Lau Hoe Yin (better known as Blink) completing the pack, 33.3 stood out as a force to be reckoned with, not just in Malaysia but within the Asian region. Dubbed the Malaysian superstar DJ, which inevitably positioned him as an influencer, Blink prefers to take it all in stride. “33.3 is a product of great teamwork. We may come from different backgrounds, be it our upbringing or professional lives, but it is our mutual respect for each other that is the heart of this agency. In a short span of 4 years, 33.3

    has managed to work on defining projects with renowned global brands such as Cartier, Disney, Marvel, PRADA, Tourism Malaysia, Johor Darul Takzim FC, Bulan Bintang, DefJam, Netflix, and many more. Speaking for both my partners in arms, Edwin and Zul, I believe that the best has yet to come, and until then, we will continue to fill up the skies with drones and, of course, produce amazing music videos”, says Blink unassumingly.

    Aligned with this win and the progressive growth and demand in the content, digital media, and activation industries, 33.3 has seen an incline in revenue of 8–12%. For the record, 33.3 is the first Malaysian company to have executed six highly technical drone light show productions, with two Malaysia Book of Records records broken for the most number of drones used in a light show (up to 350 drones for one particular project). “The Cartier drone light show held the record for a good 5 months before it was replaced with a local company that is all about the moon and the stars, also executed by 33.3,, Edwin gushed and continued, “but maybe that’s a story for another time”. 

    In 2021, 33.3 was the proud recipient of the Markies’ Local Hero Award. Organized by advertising+marketing, the Agency of the Year Awards are designed to measure, reward, and recognize Malaysia’s top-performing marketing and advertising agencies. All entries were evaluated and judged by a panel of experienced marketers and industry experts.

    Follow 33.3 on social media for current updates on the agency’s projects:

    Instagram, Facebook, LinkedIn, TikTok, and X (previously Twitter)

    Or visit 33.3’s website at 33-3.co.

  • GABUNGAN BAND ROCK YANG MANTAP ANTARA RADJA DAN ELLA DALAM SATU PENTAS

    Demam rock yang menggegarkan negara-negara baharu masih belum mereda. Kini, dalam satu pengumuman hebat, band rock Indonesia, Radja, yang dikenali dengan vokalis cemerlang Ian Kasela, gitaris berbakat Moldy Kusnadi, dan drummer ulung Seno Aji, akan bersatu dengan ikon rock Malaysia, Ella, dalam sebuah konsert epik bertajuk ‘LIVE IN CONCERT: RADJA & PENAMPILAN ISTIMEWA ELLA (JUJUR TAKKAN MELUPAKANMU)’ yang bakal menggegarkan ibu kota pada 12 November 2023. Acara ini akan berlangsung mulai jam 7:00 malam di Mega Star Arena, Kuala Lumpur, dan dipersembahkan oleh penganjur konsert Malaysia terkemuka, Orange International Entertainment. Jangan lepaskan peluang menyaksikan gabungan legenda-rock ini dalam satu persembahan yang pastinya tidak akan terlupakan.

    “Rindu rasanya untuk bertemu kembali dengan peminat-peminat di Malaysia setelah sekian lamanya, dan ini bukan kali pertama Radja datang ke Malaysia kerana sudah pun tiba seawal tahun 2004 dan 2005 lagi, dan setiap kali mengadakan persembahan selalunya berjaya,” kongsi Ian.

    Ibarat membuka lembaran baharu, kedatangan Radja pada kali ini lebih istimewa kerana konsert yang bakal diadakan lebih kepada keakraban di antara band dengan juga peminat. “Kami mahukan sebuah konsert yang ‘intimate’ agar peminat berasa lebih dekat, kami juga mahukan sebuah pertunjukan yang ‘sing-along’ dengan kejutan yang sungguh istimewa,” jelas Moldy.

    Bukan sahaja Radja, malah Ratu Rock Negara kita juga bakal beraksi di pentas yang sama. “Ini merupakan idea yang sudah lama diutarakan bahawa kami ingin berkolaborasi dengan Ratu Rock Malaysia iaitu Ella dalam sebuah pentas, dan pihak penganjur konsert iaitu Orange Entertainment International berjaya merealisasikannya.

    “Dua lagu hits Radja ‘Jujur’ dan ‘Takkan Melupakanmu’ nyanyian Ella sangat indah didengar, maka kami gabungkannya lalu menjadi tema buat konsert kali ini disamping menjalin perpaduan muzik di antara Indonesia-Malaysia yang sememangnya akrab sejak dahulu lagi,” kata Seno.

    Sebelum ini, pihak penganjur telah pun mengadakan konsert oleh kumpulan Ungu pada penghujung tahun lepas dengan jayanya dan menerima sambutan yang memberangsangkan, menurut Dato’ Fazli, CEO & Pengasas Orange Entertainment International, “Kami bawakan anda band rock Indonesia termasyhur, Radja dalam sebuah konsert gilang-gemilang bersama Ratu Rock Ella buat tatapan peminat-peminat rock di Malaysia, kami menyahut baik permintaan Radja yang mahukan Ella untuk turut serta bersama-sama mereka di pentas yang sama.

    “Saya berharap peminat rock Indonesia dan Malaysia akan terhibur dan jangan lupa membeli tiket konsert sebelum terlambat.

    Akhiri Ian: “Radja hanya mahu melepaskan rindu bersama peminat-peminat di Malaysia dan mari kita sama-sama ‘enjoy’ pada malam konsert nanti, jumpa anda di Kuala Lumpur!

    Tiket-tiket yang dijual berharga RM168 (Rockzone 1-Jujur), RM148 (Rockzone 2-Tulus), RM528 (VVIP-Cinderella), RM238 (Platinum-Yakin) dan RM198 (Gold-Benci Bilang Cinta) boleh didapati di ticket2u.com.my.

  • SUPERSUNDAY APPEARED AT KLFW2023 WITH A FRESHLY TIGHT 27-LOOK COLLECTION CALLED “THE RUNWAY” AND ANNOUNCED THE APPEARANCE OF RAFFIQ CORBIN AS THEIR NEW CO-CREATIVE DIRECTOR.

    In conjunction with Kuala Lumpur Fashion Week 2023 (KLFW23), SUPERSUNDAY presented a strong 27-look collection aptly titled The Runway on August 27, 2023 (Sunday), at the InterContinental Hotel Grand Ballroom in Kuala Lumpur. SUPERSUNDAY is one of Malaysia’s leading streetwear brands. Zulkifli Salleh, alias Bob, the company’s founder and creative director, delegated entire creative responsibility for the collection’s conception and production to Raffiq Corbin, the brand’s co-creative director, this year.

    The 28-year-old KLite hailing from Taman Melati, KL, has been working with SUPERSUNDAY since March 2020. A true streetwear enthusiast, Raffiq is also an accomplished rapper and dancer who is very much plugged in with fashion’s global changes. The Runway as a collection is a true testament to his love for the culture, the street, and its community, based on his background of having lived in Kuala Lumpur all his life. “I feel that fashion that does not hit the street rarely has emotion. Clothes are meant to connect and communicate. It feels wild and truly engaging for us every time we see someone rocking their pieces from any of the SUPERSUNDAY collections walking down the street doing their everyday business. It’s the pinnacle of when ideas meet their intended audience, especially when they are done right”, says Raffiq.

    The Runway took Three (3) months to be completed. True to form, the collection showcased its collaboration with Two (2) well-known brands namely

    e-sports platform MP/Mobile Legends and homegrown menswear label Meg KL. Though Raffiq was put in the driver’s seat, Bob played mentor and guided Raffiq through the process to ensure that the collection was completed in time for KLFW.

    According to Bob, “I am very pleased to welcome and congratulate Raffiq as the Co-Creative Director of SUPERSUNDAY’s collections. As a long-time fan of the brand, he encapsulates the spirit of SUPERSUNDAY to its core, and as an employee, he is the perfect spokesperson. Though young, he has street smarts and first-hand access to the streetwear culture and community, which makes him the best option for the new role. As witnessed by many today, I trust that I have made the right choice”. 

    This partnership, encompassing all creative facets of the SUPERSUNDAY label, opens a new dialogue between both parties of different generations. “Locally and regionally, SUPERSUNDAY has gained a reputable level of brand equity, and it is my task to take this to the future. Creatively, I am experimenting with new design elements, challenging the norms of streetwear. There are looks that are more fitted to the body and could take you from a casual day to a more formal evening function, providing our customers with new color options and product innovation, like the introduction of armor commonly used in martial arts and self-defense sports as accessories.

    “In terms of business strategy, I would like to announce that this collection is available to be purchased immediately after the show—literally taking The Runway to the streets. Adding to this, we are currently amplifying our brand reach through various digital platforms, so no one could say that they have never heard of SUPERSUNDAY because we are here to stay and represent”, quips Raffiq.

    Follow SUPERSUNDAY via these social media platforms to receive updated and current news on the brand:

    Facebook: SUPER SUNDAY STORE

    Instagram: @supersundaystore.os

    Twitter: SUPER SUNDAY STORE

    Tik Tok: @supersundaystore.os

    YouTube: Super Sunday

  • PRIOR TO THE VIVO V29 5G’S OFFICIAL LAUNCH IN MALAYSIA, TAKE ADVANTAGE OF THIS UNIQUE CHANCE TO EXPERIENCE IT.

    Prior to its official release, Malaysians now have the opportunity to take part in an exclusive preview of the Vivo V29 5G, the newest member of the company’s V series, which stands out for its eye-catching Starry Purple color. Visit the vivo concept shop at Pavilion Bukit Jalil on September 16 if you want to be among the first to use the vivo V29 5G. Take advantage of this fantastic chance.

    The upcoming Vivo V29 5G is poised to captivate Malaysians with its alluring aesthetics and photography capabilities. Boasting a mesmerizing Starry Purple gradient inspired by the Milky Way, the Vivo V29 5G makes a unique fashion statement in smartphone design. It incorporates an impressive 9 million magnetic particles on the phone’s surface, crafting a sparkling Milky Way pattern that truly stands out.

    Apart from that, Vivo has upgraded the aura light functionality, initially introduced in the Vivo V27 series, for the upcoming Vivo V29 5G. With an extensive aura light display built into the Vivo V series, the Aura Light 2.0 in the Vivo V29 5G incorporates a Smart Color Temperature Adjustment feature. This feature aids in capturing exceptional nighttime portraits by automatically adapting to the ambient lighting, and users also have the flexibility to manually adjust it to suit their preferences.

    Experience the Vivo V29 5G firsthand and learn photography techniques from professional photographer Najmuddin Muif at the Vivo Concept Store, Pavilion Bukit Jalil, on September 16th, starting at 1 p.m.

    Save the date to be the first to witness Vivo V29 5G in Malaysia and explore its remarkable features with us. Stay tuned to Vivo Malaysia’s official Facebook page and Vivo Malaysia’s official website for more updates.

  • Mr.Player Special Edition: A Collaboration Between Malaysia and Taiwan in Production

    A new special project for the Taiwanese reality game show “Mr. Player” has been developed in partnership between Taiwan TV Station, Sanlih E-Television (SET), China Television Company (CTV), and 8TV, the No. 1 Chinese channel in Malaysia. In celebration of 8TV’s 20th anniversary, this partnership was shot in both Taiwan and Malaysia. Four 8TV hosts, Rickman Chia, Orange Tan, Natalie Ng, and Ash Lu, took part in the recording of the show for the first time, giving it a fresh new energy.

    This is a major milestone for Malaysia’s leading Chinese-language television channel, known for its high-quality localized content that nurtures and provides a steady platform for local talents. This collaboration is sure to take 8TV’s content to a brand new level while also providing opportunities for their home-grown talents to gain valuable experience and exposure.

    Resorts World Genting and GINVERA, as partners, have brought together celebrities from Taiwan and Malaysia for this special project, which will officially premiere on 8TV every Sunday night at 9:00 p.m. beginning October 29th. The ‘Mr.Player’ Exclusive Partnership ceremony was held on September 5, where the three hosts, Jacky Wu, Kid Lin, and Ken Hsieh, led a group of artists in making appearances and sharing interesting shooting stories with the media.

    In conjunction with this project, Rickman Chia and Orange Tan traveled to Pingtung, Taiwan, last month and completed the first half of the filming alongside Taiwanese artists including Jason Chung, Gary Tang, Win Feng, Jupiter, Wenny Lin, and Zoe Hu. Last week, the program shifted to Genting Highlands and other locations in Malaysia to continue filming. Natalie Ng and Ash Lu from 8TV have also joined the guest lineup. Other artists who participated in the recording include Malaysian singer Andrew Tan, Jess Lee, Kaia Lee, and three Taiwanese artists, Dino Lee, Patty Wu, and Pan Ying Chu.

    This is the second time Team ‘Mr.Player’ has visited Malaysia this year, following their recording trip to Ipoh, Perak, in July. Over the past few years, the program team has traveled across Malaysia many times, including to Terengganu, Penang, Kuala Lumpur, Selangor, Negeri Sembilan, Sabah, and other states for filming. The program’s format involves the hosts and guests splitting into two teams, one black and one yellow. They engage in competitive tasks, with the winners receiving rewards and the losers facing terrifying punishments.

    ‘Mr.Player’ has performed exceptionally well in terms of ratings and word-of-mouth since its broadcast, earning the love of audiences in Taiwan and Malaysia. Besides its diverse range of game content, the show’s lineup of guests often becomes a hot topic of discussion among viewers. Notably, the program received the “Most Popular Variety Show’’ award at the 2022 Taiwan Golden Bell Awards. Additionally, Jacky Wu and Kid Lin have also been honored twice as the “Best Host in a Reality or Game Show” at the Golden Bell Awards for their roles in this show. 8TV is committed to building a strong local entertainment platform for the industry and will also continue to collaborate with other industry players to create even more exciting and innovative content.

  • BY COLLABORATING WITH THE RENOWNED AKBAR TEA, QSR TRADING VENTURES EXPANDS ITS BEVERAGE OFFERINGS.

    Akbar Tea, a high-end tea brand, has joined QSR Trading’s inventory of products, and the company is overjoyed to announce this. This is a crucial turning point because Akbar Tea is the first beverage brand that QSR Trading has acquired.

    Starting on September 12, 2023, Akbar Tea will grace the shelves of leading supermarkets and hypermarkets nationwide, in addition to being made available for purchase via the QSRT Mart at https://www.qsrtmart.com.my/. This move comes as Malaysia becomes the newest market for Akbar Tea, which is already present in 100 countries worldwide.

    The initial offerings in Malaysia will feature two distinct variants of black tea (Red, White, and Gold Black Tea) and one variant of green tea. These teas will be available in two convenient pack sizes of 100 and 25 teabag packs, respectively, catering to different consumer preferences.

    Each of the three Akbar tea variants presents unique properties that cater to different tastebuds. The Red and White Tea, cultivated in the lush mountains of Sri Lanka 2,000 feet above sea level, boasts a deep red color with strong and smooth flavors. The Gold Black Tea, grown between 4,500 and 6,000 feet above ground in pristine air, offers a rich and robust flavor. Meanwhile, the green tea hails from the finest tea gardens of Yunnan and Jiangxi in eastern China, delighting with its lingering sweet taste and potent antioxidants.

    QSR Trading General Manager Chan Chong Thye said, “Akbar Tea embodies the changing perception of tea as a sensual and wellness drink, particularly among younger consumers.

    “The decision to introduce Akbar Tea in Malaysia comes at a strategic time when the tea market in the country is on a steady growth trajectory.

    “According to Nielsen IQ, the black tea category has seen 13.8% value growth and 7.5% volume growth as of year-to-date (YTD) March 2023. As such, QSR Trading aims to make its mark in this burgeoning segment by offering premium-quality tea at affordable prices, providing a compelling choice for tea enthusiasts,” he said.

    Akbar Tea is produced in the only carbon-inset factory in the world, boasting unmatched renewable energy credits in Sri Lanka and the region. Manufactured by Akbar Brothers (PVT) LTD, a pioneer in the tea industry established in 1969, Akbar Tea is a testament to the rich heritage and experience of its founding family, who have been part of the tea industry for over 100 years.

    Commenting on the brand’s entry into the Malaysian market, Akbar Brothers’ director Mansoor Akbarally stated, “We are optimistic that our tea will grow from strength to strength with this exciting partnership with QSR Trading. With a strong and experienced partner by our side, we look forward to embracing the growing shift towards ethically sourced teas and complete supply chain transparency.”

    The prices for Akbar Tea products in Malaysia range from RM4.60 to RM5.55 per box for the 25 teabag pack and RM12.60 to RM18.55 for the 100 teabag pack, making them accessible to tea enthusiasts across the country.

  • ICWC ’23 WILL USE CULTURAL DIVERSITY TO SHAPE MALAYSIA’S TOURISM FUTURE & GLOBAL BUSINESS

     

    The International Conference and Exhibition on World Cultures 2023 (ICWC ’23) got off to a spectacular start with the spectacular “A Taste of ICWC” event, which was officiated by Dato’ Sri Haji Fadillah bin Haji Yusof, Deputy Prime Minister of Malaysia. The event, which was put on by UDS Media Sdn. Bhd., offered a gripping preview of the major conference in November and placed a heavy emphasis on promoting business through travel and intercultural cooperation.

    ‘A Taste of ICWC’ went beyond showcasing cultural diversity; it immersed attendees in a global tapestry of cultures. Representatives from countries such as New Zealand, Fiji, Australia, Cuba, Ukraine, and more engaged directly with visitors through interactive exhibition booths meticulously designed to convey the essence of their respective cultures, laying the foundation for cross-cultural partnerships.

    Dato’ Sri Haji Fadillah said, “ICWC ‘23 serves as a dynamic platform for economic and cultural exchange. It provides countries with an invaluable chance to promote their tourism, trade, and investment opportunities. By showcasing their cultural treasures, nations can attract travelers, entrepreneurs, and enthusiasts who seek to explore and engage with the wonders they have to offer.”

    Throughout the event, guests enjoyed a cultural showcase featuring captivating performances, including Indonesia’s Angklung Musical, Cuba’s Flamenco Dance, the Dominican Republic’s Bachata Dance, Malaysia’s Dikir Barat performance, the Istana Budaya Orchestra Musical, and an ‘Azizah’ ballad performed by renowned impersonator P. Radhi, celebrated for his portrayal of the beloved, late Tan Sri P. Ramlee.

    In addition to this, ‘A Taste of ICWC’ introduced its first-ever ‘Aziza Cultural Excellence Award’ presented to the honorary P. Ramlee, received by his granddaughter, Najua Nasir, in recognition of his significant contributions to Malaysia’s cultural heritage.

     

     

    Looking ahead, ICWC ’23 is poised to be a transformative event, featuring innovative strategies that aim to catalyze economic growth and promote global understanding. These strategies include onsite Cultural Immersion programs, such as guided tours and workshops for authentic cultural experiences; B2B matchmaking to connect local businesses with international delegates to expand reach or new markets; and specially crafted Cultural Tourism Packages in collaboration with local travel agencies that will offer curated experiences, including visits to cultural landmarks and culinary adventures, aligning with the conference’s theme of cross-cultural exchange.

    Mr. Azmi Mustapha, President of ICWC, said, “These events are an invitation to promote culture as a tourism asset. Culture is not static; it is a living, breathing entity that enriches our lives and holds the potential to drive economic growth. By showcasing our cultural heritage, we attract travelers seeking authentic experiences, leading to tourism revenue and sustainable development.”

    “ICWC and “A Taste of ICWC” serve as reminders that culture can be a bridge, not a barrier. In an interconnected world, cultural exchange fosters understanding, respect, and collaboration. It builds bridges that connect people and nations, transcending language and politics. It is through ctry of Tourism, Arts, and Culture (MOTAC), Yayasan Hasan, and partnered with the Ministry of Tourism, Creative Industry, and Performing Arts Sarawak.ulture that we can find common ground and work together to address global challenges,” he added.

    Visitors and delegates at ICWC ‘23 will discover exciting prospects to enhance their country’s visibility, establish valuable connections with new business collaborators, and drive business expansion within the tourism sector across the world. In this regard, UDS Media warmly welcomes the participation of more local and international businesses to seize the growth prospects available at ICWC ‘23.

    For more information to become an exhibitor or attend ICWC ‘23, visit: https://www.icwc.globon/.

     

  • Embrace the Ultimate ICVXF Challenge

    Kuala Lumpur is set to host the 3rd annual XR Asia Summit 2023, a monumental event that will bring together the XR industry’s elite. This assembly will feature trailblazers in Virtual Production, XR technology, and Immersive tech, alongside visionaries in VR/AR/XR. From September 26th to 29th, 2023, at the KL Convention Centre, these exceptional leaders will convene to share their firsthand experiences, impart invaluable insights, and provide expert guidance on implementing and scaling immersive XR programs in today’s dynamic virtual production landscape. Brace yourself for awe-inspiring demonstrations and thought-provoking discussions that promise to unleash the limitless potential of XR innovation.

    Industry giants includes Philip Gellar, president of Lux Machina Consulting. USA; the brains behind the virtual production sets for The Mandalorian Season 1 as well as feature films Black Adam and Barbie, Jason Newman- President of NEP Virtual Studios Strategy, Nils Pauwels-ICVFX specialist, Patrice Fontain-VirtuaI Production tech expert. Quentin Jorquera-Director of Photography- and Christina Caspers-VFX expert are some of the few gurus to be here during that week.

    “XR Asia Summit is here to stay,” stated Louis Clovis, Founder of XR Asia Summit. “Our event this year isn’t just about technology, it’s a transformative force that redefines the very essence of eXtended Reality, its derivatives (VR, augmented reality, mixed reality) and includes immersive workshops and a professional industry level 3-day masterclass”.

    What to expect: Two days of immersive Expo exhibiting the latest technology in XR, two days of multiple sessions industry workshops perfect for university goers and new bee to the industry, a full day knowledge-based conference with multiple platform of local and international speakers & industry leaders, to be held at Kuala Lumpur Convention Centre.

    The XR masterclass which will be built based on a fully featured movie specification set and comes sponsored with an 8meter wide XR LED by Artixium France and the Smode VFX Mediaserver System to create XR scene and VFX backdrops. Camera Tracking by Stype’s Red Spy and Lightings by Kino -Flo’s Mimik 120 designed for VP. This will specifically change and bring new heights to what “In-camera visual effects”- ICVFX is all about . To add on, Lux Machina Consulting USA, a leader in developing virtual production solutions will feature their Lux Arca, a new media server. With a focus on real-time workflows, Lux Arca is an affordable, unlocked, Unreal Engine-compatible server packed with a quad license of PIXERA and a one-year warranty. Film and broadcast professionals from all over Asia are called to come enroll as seats are limited.

    The XR Summit Conference, Workshops and Expo is a joint collaboration between Broadcast Elements Sdn. Bhd. and Malaysia Digital Economy Corporation (MDEC) as part of the Malaysia Digital Content Festival 2023 (MYDCF) which will take place from 27 September 2023 to 1 October 2023 at the Kuala Lumpur Convention Centre

    Join us at MYDCF 2023 to explore the crossroads of creativity, technology. and innovation within the digital content industry. Please visit www.mydcf.my/ for more information. Visit https://xr-summits.com/ for detailed agenda and ticketing to embark on this journey that shatters barriers and reimagines the possibilities of extended reality and virtual production.

  • The 2023 Negeri Sembilan Open Championships Will Be An Exciting Fencing Weekend

     

    On September 2–3, 2023, over 100 fencers in the senior and veteran categories competed at the Negeri Sembilan Open Championship 2023 (“NSOC 2023), hosted by the Persatuan Lawan Pedang Negeri Sembilan (“PLPNS”), also known as the Negeri Sembilan Fencing Association (“NSFA”).

    The competition attracted both local and foreign participants and was made possible with the support of the Ministry of Youth and Sports (KBSMalaysia), the Malaysia Convention & Exhibition Bureau (MyCEB”), an agency under the Ministry of Tourism, Arts, and Culture Malaysia, Majlis Sukan Negeri, Negeri Sembilan (“MSNNS”), the Malaysian Fencing Federation (MFF), and corporate sponsors.

    The event was graced by YAM Tunku Besar Seri Menanti Tunku Ali Redhauddin ibni Tuanku Muhriz, YAM Tunku Zain Al-‘Abidin ibni Tuanku Muhriz, YB Pn Hannah Yeoh, Youth and Sports Minister, as well as YB Dato’ Mohd Faizal Ramli and YB Tn Hj Mystapha Nagoor, members of the Negeri Sembilan Exco, Pn Rusni Abu Hassan from MFF, En Zain Azrai bin Rashid of MyCEB, YBhg Dato’ Sabuddin Haji Sani from MSNNS, and YBhg Dato’ Mandy Chew of Lexis Hotels Group.

    “I am happy to see an international competition of this standard here in Port Dickson, and it is my hope that the PLPNS builds on this success to make this a flagship fencing event. Many congratulations to all who were involved in organizing this event, as well as the winners and participants, for their efforts. Thank you also to KBSMalaysia, MyCEB, MFF, MSNNS, and our corporate sponsors for their support,” said YAM Tunku Ali Redhauddin, patron of PLPNS, at the end of the event.

    “We are pleased to see the successful conclusion of the inaugural Negeri Sembilan Open Championship 2023 in Port Dickson for senior and veteran fencers. One of our objectives in holding this tournament is to allow our local fencers to compete with other international athletes on home ground. It also serves to elevate the spirit of sportsmanship and camaraderie among participants from various countries. As hosts, we can’t help but feel proud to be able to give visitors a warm welcome to the idyllic coastal town of Port Dickson, where fencers and their families were able to enjoy some sun, sea, and great food.” said Tengku Dato’ Mu’adzam Sadruddin bin Tengku Noone Aziz, President, PLPNS.

    “We hope to have this event as an annual event and to be a fixture on both the sporting and tourism calendars, he ended.

    “I am glad to see an event of this nature in Negeri Sembilan, as MFF has always encouraged its member associations to host events in their home states, as it will broaden the reach of the sport of fencing in Malaysia. Increased exposure to the sport will hopefully lead to greater participation, which in turn increases the pool of talent for our country,” said Pn Rusni Abu Hassan, MFF President.

    “Congratulations to the Persatuan Lawan Pedang Negeri Sembilan for successfully hosting this competition. Majlis Sukan Negeri, Negeri Sembilan, will endeavor to continue supporting our Negeri Sembilan athletes and to encourage members of the public to take up sporting activities for a healthy lifestyle, said YBhg Dato’ Sabuddin bin Haji Sani, Director, MSNNS.

    The event was also supported by MyCEB, an agency under the Ministry of Tourism, Arts, and Culture Malaysia. “We are pleased to be invited for this sporting event, as MyCEB’s aim of bringing international participants to Malaysia via sporting events, conventions, and exhibitions is achieved through events such as the NSOC 2023,” said En Zain Azrai bin Rashid, Acting Chief Executive Officer of MyCEB.

    “We hope to be able to support more events of this nature in the future,” he concluded.

    The NSOC 2023 was held over 2 days and saw both the senior and veteran categories for the 3 fencing disciplines of epee, foil, and sabre.

  • MALAYSIA’S TOURISM INDUSTRY HOPE TO THRIVE WITH LYF RAJA CHULAN’S YEAR-LONG CAMPAIGN ‘KUALA LUMPUR COMES A-LYF’

    ‘Kuala Lumpur Comes A-lyf,’ a year-long tourist promotion that highlights Malaysia’s rich legacy and lively culture, was launched by Lyf Raja Chulan, the newest hotel within The Ascott Limited portfolio of hotels and apartments. By planning numerous thematic and cultural events, the program seeks to further animate the Kuala Lumpur heritage district and attract both domestic and foreign visitors to the Klang Valley. The campaign was officially launched by Mohamed Amin Yahya, Senior Director of Domestic & Event, Tourism Malaysia, in connection with the 66th Merdeka Day and the 60th Malaysia Day celebrations.

    “Lyf Raja Chulan has come up with a brilliant idea to initiate this fun, interactive campaign to not only showcase the cultures, arts, and traditions of Malaysians but also to help local vendors who will participate in their planned events, promoting local products and creating economic opportunities for local businesses. Kuala Lumpur Comes A-lyf is a creative way to promote tourism through cultural events, and I am confident that this year-long campaign will help us boost our tourism numbers for this year and also give us a good headstart for 2024,” Mohamed Amin said in his speech.

    Lyf Raja Chulan welcomes those who love to explore Kuala Lumpur, no matter where they come from, as long as they have a passion for adventure. Tourists or locals who love to adventure in Chinatown, Central Market, and Bukit Bintang are in for a treat as they are all a short distance away from the hotel. This campaign will promote local attractions in Kuala Lumpur, enabling tourists to indulge and educate themselves on Malaysian traditions and culture through activities, performances, food, and talks. Travelers who look for safety, comfort, cleanliness, and co-living spaces when traveling are those who would especially enjoy lyf Raja Chulan as they uphold their principle of maintaining good hygiene.

    “These events will not only showcase lyf Raja Chulan as a wonderful place to stay but also bring to the fore local vendors, especially small businesses, that we will engage to participate in our events,” said Mondi Mecja, The Ascott Limited’s Country General Manager. Flea markets, food bazaars, comedy shows, and live music festivals are just some of the events that can be expected to bring the campaign to life. To gauge a glimpse of what is in store, Yazmin Aziz performed beautifully during the launching event, along with a presentation of the future events by the Residence Manager of Lyf Raja Chulan, Bob Yusof.

    Tourism and hospitality stakeholders were all in attendance to witness the momentous beginning of ‘Kuala Lumpur Comes A-lyf’. This initiative will benefit not only the tourism industry but also boost small local businesses such as street hawkers, restaurants, surrounding museums, travel agencies, and many more, as well as provide a chance for local and international tourists to experience the city by exploring hidden gems throughout Kuala Lumpur. The campaign also aims to promote many local gems located in non-commercial areas that are filled with more culture, traditions, and heritage.

    Lyf Raja Chulan also looks to collaborate with their sister hotels under the Ascott Limited brand for future events with ‘Kuala Lumpur Comes A-lyf’ to provide and share a more holistic staying experience that encompasses every aspect of the capital city. Lyf Raja Chulan is not only limited to private organizations for future projects and campaigns; it also invites other like-minded people and entities to contribute to its effort to boost the tourism and hospitality industries in anticipation of the upcoming Visit Malaysia Year.