MalaysianUpdates

Category: News

  • Elevating the F&B Industry: World Gourmet’s Efforts for Visit Malaysia 2026

    The Deputy Minister of Tourism, Arts & Culture, Khairul Firdaus Akbar Khan, presided over the opening of the World Top Gourmet Awards (WTGA) 2023. This initiative, led by World Gourmet, is dedicated to empowering chefs and local dining establishments in Malaysia, fostering growth and skill enhancement.

    Since its inception in 2017, WTGA has been a valuable resource for locals and tourists, guiding them to a diverse array of dining experiences, from restaurants and cafes to neighborhood eateries. The awards aim to play a pivotal role in shaping culinary exploration by providing essential insights, recommendations, and a platform for discovering the region’s rich and diverse food scene.

    Khairul emphasized, “As we all know, Malaysia is often celebrated as a culinary paradise, where dining is a cherished tradition deeply embedded in our diverse cultural heritage. This rich tapestry of flavors makes Malaysia the ideal stage for showcasing our culinary diversity. Our food & beverage providers do more than serve food; they narrate stories, traditions, and our cultural heritage through cuisine, propelling the growth of our tourism and culture sector.”

    As 2024 approaches, World Gourmet has lined up several key initiatives to enhance the skills of local chefs and eateries. These initiatives include providing workshops, training programs led by renowned chefs, culinary exchanges with the participation of local chefs and eateries, cooking competitions, and festivals celebrating global cuisines. World Gourmet will be collaborating with local tourism boards to design vacation packages that feature eateries in particular states, aiming to highlight the unique local specialties as well as engage with their local communities through initiatives such as charity dinners, fundraisers, and mentorship programs to shed light on the communities that do not have access to culinary education.

    World Gourmet President, Peggy Chong said, “World Gourmet believes that food is a reflection of culture, heritage, and history. Through our culinary arts, we merge cultures and create opportunities for understanding and appreciation with one another. This year, we received an overwhelming response in nominations, allowing us to carefully evaluate and award 102 recipients – a record in World Gourmet’s history. These recipients represent the very best of our industry, and their dedication and passion are truly commendable.”

    In addition to this, World Gourmet has appointed World Chefs’ Association President, Master Chef Thomas A. Gugler as its World Gourmet Chef of Honor and Master Chef Chin Chee Sing (Chef Sun) as the World Gourmet Ambassador 2023, who will participate in the initiatives in 2024.

    Furthermore, esteemed chefs like Tourism Malaysia’s Ambassador Dato’ Chef Ismail Ahmad, Cooking For Charity’s Founder, Master Chef Jeffrey Tan; 3-Michelin Star Forum Restaurant’s Executive Chef, Master Chef Adam Wong, among others, attended to support the event. World Gourmet has been instrumental in promoting and supporting over 300 local eateries and plans to extend this support to 500 establishments in the upcoming year.

    For more information, kindly visit: https://www.worldgourmet.biz/ 

  • OPPO Zero-Power Tag is Named to TIME’s List of Best Inventions of 2023 for Envisioning a More Sustainable Future

    OPPO’s Zero-Power Tag was announced to have landed on TIME’s list of Best Inventions for 2023 in the Experimental category, putting OPPO among the likes of Apple, Samsung, and Sony with a highly prestigious international accolade for invention.

    Every year, TIME recognizes products, software, and services that are solving compelling problems in creative ways. The result is a list of 200 groundbreaking inventions changing how we live, work, play, and think about what’s possible. In the Experimental category, TIME’s recognition of the OPPO Zero-Power Tag adds to OPPO’s international reputation for technical expertise and novel thinking, and highlights a new approach to a sustainable world where IoT devices won’t generate polluting batteries.

    “We are honored to be included in TIME’s Best Inventions of 2023 list for the OPPO Zero-Power Tag in recognition of our achievements in innovation and sustainability,” said Elvis Zhou, OPPO Overseas CMO. “As the shift to B5G/6G accelerates, there’s a pressing challenge to expand IoT connectivity without exacerbating our world’s e-waste problem. Born from OPPO’s vision to blend convenience and environmental responsibility, OPPO Zero-Power Tag is an eco-friendly IoT device that communicates with phones using ambient energy instead of a battery. With object tracking, environmental monitoring and other smart features, we are very excited about the possibilities it will unlock in the IoT space. Moving forward, OPPO will continue to make contributions to sustainability and develop innovative initiatives that positively impact the environment.”

    At MWC 2023, OPPO unveiled the company’s first battery-free IoT prototype device — OPPO Zero-Power Tag — powered by Zero-power Communication technology. Leveraging key technologies such as RF power harvesting, backscattering, and low-power computing, the Tag is able to harvest energy directly from Bluetooth, WiFi, and cellphone signals, resulting in surprising advantages such as smaller size, better durability, greater signal distance, and lower cost.

    OPPO is now in the process of refining the device’s design, technology, and industry standards while introducing more features, such as health monitoring, to expand the device’s application to more fields. The company believes that OPPO Zero-Power Tag could one day prevent millions of batteries from going to landfills while making life both smarter and easier for consumers and businesses alike.

    Sustainability has long been a central component of OPPO’s business operation and product design. In February 2023, OPPO released the OPPO Climate Action Report with support from global consultancy Deloitte. In the report, OPPO pledges for the first time to achieve carbon neutrality across its global operations by 2050 and outlines five key areas in achieving this goal: low-carbon manufacturing, reducing the carbon footprint of products, investing in options that generate less carbon, utilizing digital technology to manage carbon emissions, and collaborating on industry standards to address climate change.

    This year, OPPO Battery Health Engine received the 2023 SEAL Business Sustainability Award, and thanks to its innovations, OPPO was also named one of the 10 Most Innovative Asia-Pacific Companies in 2023 by influential business media Fast Company. In the 2023 OPPO Inspiration Challenge, OPPO added a new category, “Inspiration for the Planet,” to recognize innovations for sustainability and attract more than 280 proposals from worldwide startups, covering from biomimetic materials to sustainable and safe energy storage.

    Aspiring for a greener future for all, OPPO will continue to prioritize sustainability in its operations to achieve its carbon neutrality goal and strive to deliver more environmentally friendly technologies and products through constant innovations.

     

  • THE VIVO PORTRAIT PHOTOGRAPHY JOURNEY THAT CAPTURES HISTORY AND INNOVATIONS

    Vivo Malaysia’s path has been nothing short of extraordinary, a symphony of record-breaking developments. With a remarkable track record of innovation, vivo Malaysia continuously pushes the envelope, creating new benchmarks and reinventing excellence in all facets of its services and user experiences. That being said, vivo prioritises portrait photography, as seen by the recent introduction of the V29 5G, which is only one example of the V series.

    The Journey Begins

    It all started in 2015, vivo Malaysia introduced a smart beauty algorithm for accurate skin tone and texture reproduction of photography. By 2019, they unveiled a professional 50mm portrait camera, marking their foray into professional portraiture. Moving on to 2023, the V27 series introduced micron-level beautification effects and the groundbreaking Aura Light for night scene portraits. The V27 featured the industry’s first rear Aura Light, redefining lighting and shadows in portrait photography. vivo then earned the title of “portrait master” and remains committed to excellence in portrait photography as proven in the new launch of V29 5G.

    In the realm of captivating photography features, portrait mode emerges as one of the most appealing and captivating functionalities. The journey into perfecting this art form is underpinned with the ‘Ultra-Sensing Portrait System’ that shows the unwavering commitment to deliver the best. Firstly, vivo proves with the intelligent Portrait Analysis that allows comprehensive understanding of the main subjects, ensuring sharp and precise focus. This intelligence is complemented by the AI-Powered Clarity, where image quality scales new heights through AI-enhanced hardware.

    As for its V series, the 1x and 2x portrait photography combines features like Aura Light, HD portrait, and beautification effects in its products. This enhances the clarity of the images, even in low-light conditions. Additionally, the enhanced face beautification, powered by AI and professional photographer insights, results in proper, well-defined portraits, even when capturing subjects in backlight. Lastly, the precision Portrait Bokeh technology redefines bokeh effects, ensuring the subject shines gracefully within the surroundings with precision and natural appeal.

    More Innovations To Come
    vivo’s unwavering dedication to the art of portrait photography is a testament to its commitment in offering users an unparalleled experience and craft the ultimate professional portrait flagship within the prestigious vivo V series. vivo users around the globe will definitely witness more photography innovations being released in the near future.

    Stay tuned for more updates on vivo official Facebook page and vivo Malaysia official Website for the latest updates.

  • Introducing Malaysia’s Pioneering AI Radio DJ and [CALPIS] Brand Ambassador: A New Era in Entertainment

    Calpis, the beloved Japanese cultured milk drink with a global following, has embarked on an exciting journey into the world of entertainment by appointing Malaysia’s pioneering AI radio DJ, Aina Sabrina, as its latest brand ambassador. Famously known as Aina, she is Malaysia’s very first AI radio DJ, a product of a groundbreaking collaboration between Calpis and Fly FM, one of the nation’s leading English radio stations. You can catch Aina’s delightful presence on the airwaves, as she hosts her show on Fly FM every weekday from 2 pm to 4 pm. This extraordinary partnership marks a revolutionary moment in Malaysian radio history, as Calpis and Fly FM introduce the country’s inaugural AI radio DJ

    Aina was developed by Fly FM’s in-house team of production engineers utilizing artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalized music recommendations based on individual preferences. 

    In its pursuit to continue bringing Aina closer to the hearts of listeners and consumers, Calpis, a brand bringing you double the fun and double the goodness through their drinks also launches the Calpis Chewy Grape. This new variant is set to bring out double the fun and excitement Calpis offers through the bright and playful side of Aina as well as her love for everything Japanese.

    Amy Gan, VP of Marketing, Etika Sdn Bhd says “Calpis has always been at the forefront of innovation. Calpis Chewy with Nata de Coco bits, was a first of its kind innovation to the cultured milk category when it was introduced last year, and it has received an overwhelming response from our valued customers. Now, we’re excited to take innovation to the next level by introducing the third flavor of Calpis Chewy and using a revolutionary approach to brand representation with Aina, making us first in the industry to embrace an AI ambassador as the face of our brand. 

    She adds, “Aina is a dynamic AI personality that embodies innovation and the spirit of fun. She’s not just a virtual presence; she’s a symbol of our commitment to redefining the way we interact with our audience. With Aina, Calpis Chewy is pioneering a fresh way of engaging with our customers. She will be the voice and personality that represents our brand, bringing a sense of excitement and curiosity to our product.” 

    Fly FM Content Director, Sean Matjeraie says, “With the introduction of an AI radio DJ, we are extremely excited to introduce a brand new phase of the Malaysian radio industry, and Aina is the definition of this. As always at Media Prima Audio, we are redefining radio.” 

    This innovative effort by Fly FM sparked interest in Calpis, Japan’s cultured milk drink brand to team up with the station as the official sponsor for the first AI radio show in Malaysia – Calpis with Aina.

    L-R: Christopher Wong, Chief Operating Officer, Malaysia Book of Records, Nazri Noran, Chief Executive Officer, Media Prima Audio, Amy Gan, Vice President of Marketing, Etika Sdn Bhd, Murali Dharan Marimuthu (Moots), Network Director, Media Prima Audio 

    Adding to the momentous day, Calpis was also presented with the Malaysia Book of Records (MBOR) for ‘The First AI Brand Ambassador’. The record title was presented by an official adjudicator from the Malaysia Book of Records, Mr. Christopher Wong – Chief Operating Officer of Malaysia Book of Records to Amy Gan, VP of Marketing, Etika Sdn Bhd, earning them another significant milestone this year.

    L-R: Christopher Wong, Chief Operating Officer, Malaysia Book of Records, and Amy Gan, Vice President of Marketing, Etika Sdn Bhd, 

    Not only that, Aina, the very first AI radio announcer in Malaysia, also made history by becoming the First AI Radio Announcer, a moment of great pride for Fly FM. Aina’s achievement shows how groundbreaking her work is and sets a shining example for others in the radio industry. 

    With Aina, Thursdays have become even more special with the AI Song Contest, where listeners call in to guess the real singer of a song and win RM150 cash prize and fantastic Calpis products. This engaging and rewarding segment is exclusively available on their favorite radio station. 

    Get ready to witness the radio revolution with Aina and Calpis, proudly presented by Fly FM! Follow her incredible journey on Instagram: @aina_flyfm. Do not miss the chance to also get the Calpis Chewy Grape launched by Aina in retail outlets near

    you. 

    FLY FM 

    Fly FM, Playing Malaysia’s Flyest Music aims to entertain and inform Malaysians through comedy, world-class storytelling, compelling content and the flyest music throughout the day. Targeting 18 to 24 year olds as its core audience, Fly FM’s objective is to be comedic, on the ball, topical, relatable and real. 

    MEDIA PRIMA AUDIO 

    Media Prima Audio aims to be Malaysia’s No 1 Audio Broadcaster across three vernaculars (BM, English and Chinese), creating the best content that resonates with Malaysians. Guided by consistent research and analysis of our markets and target audiences, to truly understand our listeners, and advertisers to engage, inform and entertain. As such, Media Prima Audio is represented through five broadcast brands – Hot FM, Kool 101, Molek FM, Fly FM & eight FM. Audio+ is a super app, developed by Media Prima Audio, to provide content in multiple languages with the latest news, entertainment and lifestyle content from the widest range of brands owned by Media Prima Berhad. 

    ETIKA SDN BHD 

    One of Malaysia’s leading drink distributors, Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, MUG, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include WONDA Coffee, Goodday Milk Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.

  • CELEBRATE YES WITH AMAZING GIFT OFFER

    PETALING JAYA, 30 October 2023- Hisense Malaysia want to introduce an extraordinary year end sale (YES). The period of time from 1 November to 31 December 2023 with Hisense Deals That Go Beyond. There give more gifts beyond the deal with the Lucky Draw. Malaysians can get more experience and advantage from this event. They can get good gifts and useful for their life from Hisense Malaysia.

    Experience a new realm of cinematic brilliance with the Hisense 4K Mini-LED TV U7K Series. This TV takes your viewing experience to unparalleled heights of visual excellence. Despite its compact size, Hisense’s mini-LED technology enhances LED performance, delivering stunning on-screen detail. The closely arranged LEDs provide precise backlighting and superior contrast control with their Full Array Local Dimming Feature.

     

    For those who are enthusiastic about infusing home with trendiness and vibrant colours, Hisense presented delighted offers on their PureShine Series Refrigerators available in Black, Khaki, and Pink. These refrigerators not only feature premium glass doors in preferred shade but also incorporate state-of-the-art technology to maintain the freshness and quality of storing food items.

     

    Hisense is extending an offer to some of their latest and most innovative Front Load Washers and Top Load Washers during this special period. These models offer an elevated experience with the addition of WiFi connectivity, allowing users to control their appliances via the ConnectLife App on their mobile devices from anywhere.

     

    Additionally, as part of this promotional campaign, Hisense is also presenting compelling offers on their R32 Inverter Series Air Conditioners. These units feature a fast cooling feature with the simple press of a button, achieving strong cooling even at ultra-low temperatures, all while maintaining energy efficiency and ensuring cost-effective operation, creating a comfortable indoor environment.

     

     

     

    Here are some highlight deals offered during Hisense Deals That Go Beyond:

    Product Model MSP
    TV ●       55” ULED TV U6K RM3,999
    TV ●       65” ULED TV U7K RM7,999
    Fridge ●       4 Door Inverter Glass Finish 720L RQ768N4AW-KU RM4,799
    Fridge ●       2 door Inverter Glass Finish 500L RT549N4AW-MBU RM2,299
    Load Washer ●       Top Loading Washer 20kg WT5T2015DT RM2,699
    Load Washer ●       2 in 1 Front Load Washer and Dryer Washer 10.5kg + Dryer 7kg WD3Q1043BT RM2,199
    Laser Cinema ●       100” PX1-PRO TriChroma Laser Cinema RM18,999
    AC ●       R32 Inverter Air Conditioner 1.5HP AI13KAGS RM1,719

    *Please refer to the leaflet for full list of deals

     

    Hisense ‘Beyond the Wheel of Deals’ Lucky Draw

    Hisense Malaysia is delighted to introduce the ‘Beyond the Wheel of Deals’ exclusively for customers who make purchases of Hisense products during this campaign. Customers can seize the opportunity to spin the wheel by spending a minimum of RM2,000, with one spin allotted. For purchases totaling RM3,000 customers receive two spins, and those who spend a minimum of RM4,000 are rewarded with three spins. These spins offer a chance to win exciting prizes such as iPhone 15 Pro Max, Nintendo Switch OLED, Bose Quiet Comfort 45 Headphones, Dyson Purifier Cool Air Purifier and digital voucher from renowned brands like Family Mart, Tealive, Lazada, Shopee and more.

     

    Make sure to fill in all details of purchase here to secure an entry for the Hisense Beyond the Wheel of Deals and stand a chance to win exciting gifts from Hisense Malaysia. Terms & Conditions apply.

     

    To learn more about all of Hisense’s premium offerings, visit Hisense Malaysia and follow @HisenseMalaysia on Facebook, Instagram, TikTok and YouTube.

  • Hurry, Limited Time Offer: Pre-order the HONOR X9b for RM 1,499 Until Nov 9th!

    In a major development for the smartphone market, HONOR Malaysia has launched the groundbreaking HONOR X9b 5G. This All-angle Ultra Tough device is now open for pre-orders, priced at an incredible RM 1,499 from November 1st to 9th. For tech aficionados, this is the opportunity to get their hands on a device that not only offers top-tier performance but also comes with free gifts worth up to RM 978, including a 365-Day Front & Back Crack Replacement, HONOR CHOICE Earbuds X5, and HONOR CHOICE MOECEN Band. Pre-order yours now at: https://bit.ly/HONORX9bPR

    Discover 7 major upgrades with industry-leading technologies

    Considering the dynamic range in the smartphone market today, HONOR stands out as a established technology brand, celebrated for its dedication to quality and pursuit of technological excellence, making it a symbol of durability and innovation. As the demand for durable and capable smartphones continues to rise, HONOR proudly presents the HONOR X9b 5G, designed to exceed your expectations and redefine what a smartphone can achieve. Here are 7 reasons to make the HONOR X9b 5G your next smartphone:

    1. HONOR Ultra-bounce Anti-drop Technology – Industry-leading durability

    Showcasing an industry-leading drop resistance and durability, the HONOR X9b 5G’s display incorporates the HONOR Ultra-Bounce Anti-Drop technology. Comes with three-layer structure of partial reinforcement of the screen, surrounding buffer protection around the screen, and sealing protection inside the fuselage, the HONOR Ultra-Bounce Anti-Drop Display also utilizes advanced cushioning technology using newly developed materials, which increases the shock absorption capacity by up to 1.2 times, ensuring utmost durability even when subject to drops from a height of 1.5 meters and all angles. This making HONOR X9b 5G the world first’s phone to obtain 5-star All-angle Drop Resistance Certification from Switzerland’s SGS.

         2. 5800mAh battery – Largest in its class. 3 days battery life with 1 single charge

    Featuring a lightweight body at 185g, the HONOR X9b 5G comes with a durable and long-lasting 5800mAh battery that can power the device for 3 days on a single charge, providing users with reliable performance and a worry-free experience. With the Gold Label recognition from DXOMARK, the HONOR X9b 5G  supports 3 days of use for uninterrupted work, play and entertainment on the go. On a single charge, the HONOR X9b 5G delivers up to 19 hours of video playback, 12 hours of gaming, or 22 hours of social media exploring. Additionally, the battery exhibits superb durability, maintaining 80% of its capacity after undergoing 1,000 charge cycles, making it one of the most robust device batteries in the market.

          3. 20 (12+8) GB RAM + 256 GB ROM: Flagship-grade storage and RAM

    Featuring fast 12GB LPDDR4X RAM along with 8GB of virtual RAM Turbo RAM for a grand total of 20GB RAM to ensure a silky smooth user experience without lagging even with demanding apps. Better yet, the HONOR X9b hosts 256GB of fast UFS 3.1 storage which is typically used in significantly pricier flagship phones and which offers a read and write speed twice as fast as the usual UFS 2.2 storage used in many midrange phones. This ensures a seamlessly smooth user experience when launching apps, gaming and more and one of the fastest read write speeds for midrange segment smartphones.

          4. 1.5k Resolution Eye Protection Display: Human-centric Eye-care Innovations

    Equipped with a remarkable 6.78-inch AMOLED Curved Display, the HONOR X9b supports 1.5K ultra-clear resolution 100% DCI-P3 color gamut and up to 1.07 billion colors, offering ultra-clear visuals with sharp details and vibrant colors.  As a testament to HONOR’s commitment to human-centric technology, the HONOR X9b 5G offers an array of eye protection features, including 1920Hz PWM Dimming, Low Blue Light, Dynamic Dimming, and Circadian Night Display, cater to the needs of today’s always-on generation who spend long hours in front of screens.

           5.  108MP Ultra-Clear Camera: Expert Photography Quality at Affordable Prices

    The HONOR X9b 5G boasts a triple camera system consisting of a 108MP Ultra-Clear Camera, a 5MP Ultra-Wide Camera, and a 2MP Macro Camera. The 108MP Ultra-Clear Camera comes with a large 1/1.67-inch sensor and a large f/1.75 aperture, allowing it to capture more light and produce images with vivid clarity. The camera also offers high optical quality with 3X zoom and an outstanding motion capture engine, ensuring the HONOR X9b 5G produces clear snapshots with fascinating detail. 

          6. 4nm process Qualcomm® Snapdragon® 6 Gen 1 Chipset: Performance for Productivity

    Powered by the Qualcomm® Snapdragon® 6 Gen 1 Chipset, the HONOR X9b 5G delivers excellent flagship capabilities with a 35% increase in GPU performance and a 40% increase in CPU efficiency, enabling seamless productivity and entertainment at all times. Running the latest MagicOS 7.2 based on Android 13, the HONOR X9b 5G provides access to a range of upgraded and customized features, such as the HONOR Docs Suite, enabling a more intelligent and convenient experience of remote working.

          7. Vegan leather Sunrise Orange: Premium like no other

    Featuring 3 color options of Sunrise Orange, Titanium Silver and Midnight Black, the HONOR X9b 5G is not short on options. The Sunrise Orange sees a sleek leather finishing, giving away of premium touch of craftsmanship. All 3 finishings are fingerprint-free for a worry-free smudge on an elegant looking smartphone.  Categorization wise, the Sunrise Orange symbolizes growth and new beginnings, representing an expansion of vision tied into a warm colors that stands out better from the pack. Giving a familiar visual to the eye, the Titanium Silver reflects a stunning rainbow chrome effect for a touching sense that spells simplicity and peace. A timeless classic, the Midnight Black’s matte effect creates an air of mystery, elegance, power, and sophistication. All 3 color choices are perfect for anyone who seeks perfection, toughness and premium.

    HONOR Watch 4 – 1.75-inch AMOLED Color Screen and 14-day battery life

    Apart from the main star HONOR X9b 5G, HONOR Malaysia announced the launch of the HONOR Watch 4, priced at RM499. Featuring stylish design and precise monitoring capabilities, the HONOR Watch 4 boasts a large 1.75-inch AMOLED Color Screen display with up to 60Hz refresh rate, Bluetooth Calling Support, and an impressive 14-day maximum battery life , making it the perfect companion for users to keep track of their wellbeing anytime, anywhere.

    HONOR X9b 5G: Pre-order yours today

    There is nothing hotter than the upcoming HONOR X9b 5G – the All-angle Ultra-Tough smartphone. Pre-order yours for RM 1,499 and gear up for a smartphone with insane durability and experience the industry’s first technological advancement for toughness. 

    For all you need to know about the HONOR X9b 5G, see it first on: https://bit.ly/HONORX9bPR .

  • xNOVA, MALAYSIA’S TOP ESPORTS ATHLETE, IS THE FACE OF THE NEW CAMPAIGN, WHICH GOODDAY CHARGE DEBUTS REVAMPED CAMPAIGN IN LEGITIMISING ESPORT AS ASPORT

    Recently, Goodday unveiled the rebranded Goodday Charge, showcasing bronze medallist from the 2022 Asian Games and top esports athlete from Malaysia, xNOVA, as the face of their campaign to increase awareness and establish esports as a legitimate sport on par with traditional sports. Ahmed Faris Amir, CEO of Esports Integrated, xNOVA, stakeholders, and members of the media were present at the launch, which was presided over by Youth and Sports Minister Hannah Yeoh, Santharuban Thurai Sundaram, CEO of Etika Group of Companies for Malaysia, Singapore, and Brunei, and Vice President of Marketing Amy Gan.

    The launch follows Goodday’s recent partnership announcement during the launch of the National Esports Development Guidelines (NESDEG) under the purview of Hannah Yeoh; a guide for stakeholders to ensure more effective governance, rights and responsibility among esports enthusiasts and industry players. Under Core 6 of the guideline; Application of Science and Sports Medicine in Esports, this is part of Goodday’s efforts to support the esports community by destigmatising myths surrounding esports, particularly in the area of health and fitness.

    While esports itself has grown in status in the last decade, it is still widely viewed by many as a vocation that promotes a sedentary lifestyle. However, this can’t be further from the truth. Many studies* prove the link between better physical fitness and cognitive abilities which in turn improves reaction times, a trait crucial in ensuring success for professional gamers. Like these studies, Goodday is debunking the myths surrounding esports and wants to support the push for wider acceptance from both the public and sports communities, acknowledging that esports is in fact a legitimate form of sports like any other, demanding the highest levels of physical and mental strength.

    In Malaysia, esports has garnered the country international recognition and medals. Most recently, the Malaysia esports team took home three gold medals at the Commonwealth Esports Championship held in Birmingham, England.

    Through this campaign and collaboration with xNOVA, Goodday wants to elevate esports athletes, bringing awareness to not just his journey, but all his peers in the community to change current perceptions around esports. As Malaysia’s top esports athlete, xNOVA advocates for more support for the game. Starting at the age 14, xNOVA whose real name is Yap Jianwei, has risen in the ranks to become Malaysia’s highest earner of a prize pool and top esports player. His rise to the top was not without hardship, faced with obstacles and ridicule when he first began. However, xNOVA has since proven to the naysayers that esports isn’t simply just a game.

    xNOVA says, “I experienced firsthand the stigma of esports when I first started, which is why I advocate for greater support for esports because it showcases incredible talent in the new generation, offers endless opportunities for players and fans and teaches discipline. I am also thrilled that we now have brands such as Goodday Charge who have taken the lead in elevating the awareness of esports to the masses.”

    Amy Gan, VP of Marketing, Etika Sdn Bhd, said, “As the 3rd largest game market in the region and 14 million players in Malaysia***, we see a definitive rise of esports with many talented Malaysian esports athletes being recognised internationally. Yet, with all the potential surrounding esports, it is confounding that parents rarely encourage their children to pursue it. The negative perception painted towards esports is that it is a sedentary habit where kids stay up all night and neglect their studies, and well-being needs to be addressed and we felt that this was a role that Goodday could play in changing mindsets and giving esports athletes the same level of recognition as their peers in sports.

    We want to be the first brand to support esports. Through our research, we found that contrary to popular belief, e-sport is a competitive game that requires the utmost discipline from its athletes. From a strict fitness and sleep regime to sharpening reflexes and concentration, nutrition also plays a vital role in ensuring sustained energy to focus throughout the long game-play hours.

    Goodday Charge is a chocolate milk formulated with ten nutrients and vitamins, including vitamin B complex- which helps to support sustained energy through the day; and regardless of the sporting activity, athletes get the goodness of milk plus the energy they need to play at the highest level.”

    She adds, “This is more than just a packaging relaunch for us. It is a vessel for us to get our message out there that esports is a force to be reckoned with as much as any other sport and further inspire conversation and consideration for the esport in society; we are proud to have xNOVA as the face of our Goodday Charge campaign as a kickstart to other initiatives soon.”

    An Institut Sukan Negara (ISN) representative, said, “We have numerous studies on the effects of milk on athletes. They all show positive impacts that milk has on muscle recovery, water retention and improved energy storage. Notably, Vitamin B Complex is needed for the release of energy from proteins, fats and carbohydrates. A 2019 study in the International Journal of Sports Science** on the effects of dairy milk on recovery and response to endurance exercises shown milk is superior to water/non caloric drinks when taken as a recovery beverage due to its protein and carbohydrate content that helps in muscle building and energy replenishment.”

    “So just like any other sports, we believe esports professionals require the same nutrition and health provisions due to the physical and cognitive demands during training and competitions and milk will be one of the options as recovery drink post training and competition.”

    The repackaged Goodday Charge packs are now available nationwide across all leading convenience stores, supermarkets, hypermarkets and partner outlets. Enjoy the same delicious chocolate milk that’s packed with energy and 10 nutrients of Multipro® to keep you charged up all day long.

    For more on Goodday and their efforts to legitimise esports, follow them on www.facebook.com/gooddaymilkmalaysia or www.instagram.com/gooddaymilkmy

  • Wings Tawar Harga ‘Rahmah’, Hargai Sokongan Peminat

    Melihat Kejayaan Konsert Wings The Rock Emperor Live in Singapore Julai lalu, peminat-peminat Wings di Malaysia turut menginginkan agar Konsert Wings The Rock Emperor ini diadakan di Malaysia. Tidak Mahu mengecewakan peminat di Malaysia, Konsert Wings The Rock Emperor kini akan berlangsung di Stadium Malawati, Shah Alam pada 16 Disember 2023!

    Justeru itu tidak hairanlah mengapa Wings terus ‘meragut magis’ ratusan malah ribuan peminat yang sentiasa dahagakan aksi bertenaga Wings di atas pentas. ‘Konsert Wings The Rock Emperor Kuala Lumpur’ menjadi wadah signifikasi yang seterusnya dengan tema yang dibawa!

    ‘Kuasa dan kemenangan’ itu telahpun  dicipta di pentas The Star Theatre , Singapura pada 29 Julai lalu,  tidak adil rasanya ‘kuasa’ itu tidak digagaskan di Malaysia apatah lagi ianya tempat di mana Wings ditubuhkan sejak 38 tahun yang lalu.

    ‘Konsert Wings The Rock Emperor Kuala Lumpur Chapter’ dianjurkan oleh Rumah Produksi Merah manakala Awie Entertainment bertindak sebagai Rakan Strategik bakal ‘meluaskan’ kuasa jajahan takluknya di Stadium Malawati Shah Alam pada 16 Disember ini. Pastinya dimensi berbeza dari pada konsert-konsert sebelum ini bakal diterjemahkan menerusi nada, melodi, aksi dan energi Wings itu sendiri.

    Berpaksikan peminat adalah segala-galanya, maka ‘Konsert Wings The Rock Emperor Kuala Lumpur Chapter’ menawarkan harga ‘mampu’ buat mereka yang selama ini mengangkat Wings sebagai sebuah ‘jenama’.  Lebih menarik ini adalah antara konsert Wings yang memberikan harga tiket yang rendah berbanding siri konsert sebelumnya.

    Bukan hanya penawaran tiket harga ‘rahmah’ tetapi turut memberi peluang kepada ibu bapa membawa anak-anak mereka yang berusia 7 tahun keatas (dengan tiket), diskaun 10% bagi pemegang kad OKU dan pemegang kad pelajar untuk bersama-sama menikmati wirama ‘Belenggu Irama’ hingga ‘Menakluk Kosmos’ yang menjadi terapi jiwa khalayak sejak dahulu hingga kini. (Rujuk nota dibawah untuk keterangan lanjut)

    Mungkin dianggap ‘berat’, tetapi percaya pada maksud fatamorgana yang diimplimentasikan dengan unsur teaterikal dan elemen pementasan, permainan cahaya, paparan video, kostum menarik dan perjalanan sesebuah kisah yang disenyawakan dengan lagu yang bakal disajikan.

    Inilah keistimewaan ‘Wings The Rock Emperor Kuala Lumpur Chapter’ dimana mereka tidak mahu menghidangkan konsep yang sama yang kerap diulang-ulang dalam sesebuah konsert yang mereka anjurkan, apatahlagi dilihat ‘vakum’ dengan resepi lama.

    Konsert ini disokong oleh Sinar FM(Radio Rasmi), ERA FM dan Gegar FM (Support Radio Official), Astro Gempak sebagai rakan rasmi digital media serta dengan kerjasama True Pixel dan Sayap-Sayap Wings.

    Peminat yang ingin berkongsi frasa dasawarsa ‘Wings The Rock Emperor Kuala Lumpur Chapter’ boleh mendapatkan tiket konsert yang berharga RM95 – CAT 5 Free seating, RM135 – CAT 4 Free seating, RM175 – CAT 3 Free seating, RM155 – CAT 2 Free seating, RM205 – CAT 1 Free seating

    RM125 – Rockzone Free standing, RM355 – Rock Gold numbered seat, RM335 – Rock Silver numbered seat, RM455 – Rock Emperor numbered seat. Pembelian boleh di buat dengan melayari

    https://wings.ubertickets.asia.

    * Golongan OKU tidak dilupakan, pemegang-pemegang  kad OKU layak membeli tiket dengan harga istimewa bagi kategori Rock Gold dan Rockzone sahaja (1 kad OKU 1 tiket) via https://wings.ubertickets.asia

    ** Harga pelajar juga ditawarkan atas permintaan ramai! Pemegang-pemegang kad pelajar IPT seluruh Malaysia yang masih aktif bakal menikmati 10% diskaun bagi pembelian tiket Rockzone sahaja, via https://wings.ubertickets.asia

    ** Pakej korporat bagi pembelian secara pukal turut ditawarkan, sila whatsapp 0192888092 untuk keterangan lanjut

     

  • MyCEB SHOWCASES GOLDEN OPPORTUNITIES AT IBTM BARCELONA TOGETHER WITH 15 INDUSTRY CHAMPIONS

     Meet the Malaysian delegation at Pavilion K55 for the country’s latest promotions and offerings

    Malaysia Convention & Exhibition Bureau (MyCEB) is set to embark on an exciting journey at the global Meetings, Incentives, Conferences, Exhibition (MICE) expo, IBTM World in Barcelona, Spain from the 28-30 November 2023. Teaming up with 15 industry champions, which include state bureaus, hotels, tour operators, and convention centres, Team Malaysia is primed to introduce the nation’s latest offerings, exceptional capabilities, and the dynamic spirit of the destination to a global audience.

    Mr. Zain Azrai Rashid, the Acting Chief Executive Officer of MyCEB, expressed his belief in the significance of IBTM World as a strategic platform for Malaysia to connect with the European and international market. “I have a strong conviction that IBTM World has consistently served as and will remain a vital platform for us, providing access to the European and global markets. We are excited to participate in this event once more and anticipate engaging with prominent global industry leaders.”

    MyCEB is set to use IBTM World as the international launch platform for its MyTripleE campaign, which is part of the Meet in Malaysia campaign. The MyTripleE campaign is designed to provide support and benefits for the international industry players, similar to what has been offered to domestic industry players.

    Mr. Zain also highlighted the impressive growth of Malaysia’s business events industry, as evidenced by the substantial number of bid wins and delegates, resulting in a significant economic impact on the country. This indicates Malaysia’s strengthening position in the business events industry.

    “While 2023 recorded an overwhelming total of 285 business events to be held up until 2023, contributing around 904,000 number of delegates raking in a notable RM4.4 billion in estimated economic impact to the country, it is a good indication that Malaysia is getting a stronger hold of the business events industry,” added Mr. Zain.

    During their participation in IBTM World, MyCEB and the Malaysian delegation will showcase new products and developments in Malaysia that enhance the country’s offerings to the business events industry. The goal is to attract event planners and organizers to choose Malaysia as a destination for meetings, corporate events, incentives groups, conferences, and exhibitions.

    Come over to Malaysia Pavilion K55 to know more about the enhanced Meet in Malaysia campaign and MyTripleE programme which is a global promotional campaign to promote Malaysia as a business events destination.

    List of Malaysian Delegation at IBTM World alongside MyCEB are as follows:

    State Bureaus:

    1. Sabah Tourism Board
    2. Penang Convention and Exhibition Bureau
    3. Business Events Sarawak

    Convention Centres:

    • Malaysia International Trade & Exhibition Centre (MITEC)
    • World Trade Centre Kuala Lumpur
    • Borneo Convention Centre Kuching (BCCK)
    • Kuala Lumpur Convention Centre

    Hotel with Meeting Facilities:

    • Amari SPICE Penang
    • Sunway Resort Hotel Sdn Bhd
    • Olive Tree Hotel Penang
    • Four Seasons Malaysia (Langkawi & Kuala Lumpur)
    • Mandarin Oriental Kuala LumpurEvent

    Product & Service Provider:

    • Malayan Safaris
    • Luxury Tours (Malaysia) Sdn Bhd
    • Asian Trails Malaysia

  • Gabungan dua vokalis mantap Achik Asrain & Nadia Rosli dalam Sabarlah Hati

    Industri hiburan di Malaysia ini sentiasa menghargai kedatangan vokalis baharu dan menunjukkan kebolehan mereka. Dengan wujudnya program realiti di kaca televisyen ini bakal merancakkan lagi industri muzik tempatan.

    Kehadiran bintang baharu ini melengkapkan lagi selera dan cita rasa peminat yang inginkan sesuatu yang segar untuk hiburan halwa telinga. Biarpun ada antaranya muncul dengan lagu bunyi 90-an, kelainan dari segi muzik itu masih menjadi keutamaan.

    Terbaharu, syarikat rakaman Universal Music mempertaruhkan dua bakat baharu yang memiliki paduan vokal mantap, Achik Asrain dan Nadia Rosli menerusi lagu duet berjudul Sabarlah Hati hasil ciptaan komposer terkenal, Eddie Hamid.

    Menurut Achik Asrain yang juga bekas peserta program Lagu Cinta Kita musim ketiga, ini adalah lagu duet pertama mereka selain menyifatkan ia kerjasama yang baik.

    Lagu ini menceritakan pasangan kekasih yang tidak setia kepada pasangan sehingga membawa keretakan perhubungan yang tidak ikhlas sehingga membawa perpisahan diantara mereka. Hubungan baru yang didasari oleh kejujuran, pengertian, dan saling menghargai sebenarnya ada di depan mata mereka, hanya saja tersembunyi oleh kerumitan dan kebingungannya sendiri. Achik juga menghuraikan bahawa, lagu ini mengisahkan mengenai percintaan yang musnah akibat daripada pasangan yang tak menghargai, hanya bermanis-manis pada awal perhubungan dan ia sekadar hubungan yang penuh sandirawa dari kata-kata dusta.

    Achik meluahkan perasaan lega semasa proses rakaman lagu sangat berjalan lancar kerana dibantu oleh Eddie Hamid, seorang komposer yang cukup berpengalaman serta jurutera bunyi yang berpengalaman, Encik Amir. Proses menyiapkan lagu sangat baik dan tidak mengambil masa yang lama. Achik dan Nadia dibantu oleh individu yang memang berpengalaman dalam bidang mereka.

    Kru dan semua yang terbabit dalam penggambaran MV Sabarlah Hati ini bantu kami untuk lebih menjiwai karakter bagi menjayakan MV ini. Nadia berkata cabaran dilalui ketika proses menyiapkan lagu dan MV Sabarlah Hati adalah pengalaman berharga buat mereka. Nadia berkata, banyak perkara yang menghiburkan sewaktu bersama kru produksi sepanjang pembikinan MV ini. Dia berterima kasih pada semua yang terbabit kerana banyak membantunya. Ini merupakan satu memori yang dia takkan lupakan.

    Nadia berharap semoga lagu Sabarlah Hati dapat diterima ramai dan sekaligus melonjakkan nama mereka berdua dalam industri muzik. Semoga lagu ini dimainkan di corong radio serta di mana-mana platform digital.

    Lagu Sabarlah Hati sudah dilancarkan secara rasmi di semua platform muzik digital pada 13 Oktober lalu. Muzik video juga boleh ditonton di saluran YouTube Universal Music Malaysia.