Category: Launching

  • Shiha Zikir & Dukes Hadir Dengan Visual Puitis ‘Bila Kau Datang Menangis’

    Shiha Zikir & Dukes Hadir Dengan Visual Puitis ‘Bila Kau Datang Menangis’

    DUKES, kumpulan muzik yang terdiri daripada lima anak muda penuh semangat eksperimental, kini hadir dengan muzik video (MV) terbaharu berjudul Bila Kau Datang Menangis. Mengangkat konsep visual yang unik serta sarat simbolik emosi, MV ini berjaya memanifestasikan perjalanan daripada keterasingan menuju kebebasan melalui sentuhan seni yang segar.

    Kisah dalam muzik video ini digarap dalam bentuk kiasan dengan penggunaan set kiub kaca yang menjadi metafora kepada rasa terperangkap. Pada bahagian awal, kiub tersebut melambangkan jurang yang wujud antara seseorang dengan dunia luar, di mana orang lain hanya mampu melihat tanpa benar-benar memahami isi hati. Namun, penceritaan berubah pada penghujungnya apabila ruang yang sama bertukar menjadi pentas kebebasan, dihiasi dengan letupan warna, percikan cat dan aksi santai DUKES yang menzahirkan pelepasan serta intensiti emosi sebenar lagu ini.

    Penggambaran dilakukan di dalam studio bagi memberikan ruang maksimum untuk eksplorasi visual. Studio dipilih kerana ia memberi kebebasan kepada pasukan produksi menghasilkan teknik kreatif yang sukar direalisasikan di lokasi terbuka, termasuk slow shutter light trails, penggunaan lensa fisheye untuk perspektif terubah bentuk serta babak letupan cat berwarna. Kesemua elemen ini menyumbang kepada sebuah visual yang dramatik, halus dan penuh tenaga.

    Muzik video ini diarahkan oleh Shiha Zikir bersama Arul daripada SHIHA ZIKIR EMPIRE PRODUCTION. Kolaborasi ini lahir daripada keinginan untuk menyatukan muzik dengan penceritaan visual yang kuat. Menurut mereka, DUKES juga menunjukkan keterbukaan dalam mencuba pelbagai idea kreatif. Konsep awal yang diinspirasikan daripada elemen air kemudiannya berkembang kepada babak penuh warna sebagai simbol transformasi dan pelepasan emosi.

    Proses penggambaran turut menyaksikan cabaran teknikal yang mengujakan. Salah satunya ialah menghasilkan kesan slow shutter yang memerlukan koordinasi sempurna antara cahaya dan pergerakan. Namun, momen paling berharga tercipta sewaktu babak letupan cat di dalam kiub kaca. Peralihan daripada suasana dingin kepada letupan warna memberikan pengalaman seakan-akan konsert sebenar yang penuh emosi dan bertenaga.

    Bagi vokalis DUKES, Ziyyad, pengalaman ini memberi makna mendalam kerana ia membolehkan mereka menyalurkan emosi dengan lebih jujur. Beliau menyifatkan kiub kaca bukan sekadar set tetapi lambang realiti ramai orang yang terperangkap dalam perasaan sendiri. Apabila letupan warna berlaku, ia seolah-olah mewakili detik pembebasan sebenar. Seperti muzik mereka, MV ini menjadi medium untuk meluahkan, menjerit dan akhirnya merasa bebas.

    Dengan naratif simbolik, visual eksperimental dan persembahan penuh tenaga, Bila Kau Datang Menangis dijangka memberikan pengalaman menonton yang segar serta beremosi kepada para peminat. Muzik video penuh kini boleh ditonton di YouTube melalui saluran rasmi DUKES dengan judul Bila Kau Datang Menangis (Official Music Video).

    Untuk maklumat terkini mengenai Alternate Records & Talents, peminat boleh mengikuti platform media sosial rasmi di Facebook, @alternate.my_ di Instagram, dan @alternate.rt_ di TikTok.

  • BYD Sime Motors Launches SEAL 6 EV in Malaysia, A Global First for the C-Segment Sedan

    BYD Sime Motors Launches SEAL 6 EV in Malaysia, A Global First for the C-Segment Sedan

    BYD Sime Motors, the official distributor of BYD cars in Malaysia, today unveiled the BYD SEAL 6 EV, marking the model’s first international debut right here in Malaysia. This milestone underscores BYD’s commitment to the Malaysian market while setting a new benchmark in the C-segment sedan category.

    The launch of the BYD SEAL 6 EV expands the brand’s growing portfolio in Malaysia. It brings together cutting-edge electric vehicle technology, premium comfort and modern design, making the sedan segment more attractive and accessible to Malaysian drivers. With this model, BYD introduces a fresh approach to electric mobility that balances innovation, practicality and style.

    The BYD SEAL 6 EV is introduced with the tagline “A New Era for C-Segment Sedan in Malaysia – Precision. Passion. Aligned.” Precision is highlighted through its advanced suspension system, which is the first in BYD’s line-up to feature a dual ball-joint MacPherson strut combined with rear multi-link suspension, offering a smooth and responsive ride that feels refined in the city and composed on the highway. Passion is reflected in its design that rekindles the joy of driving, enhanced by a quiet and premium cabin, ergonomic details and seamless connectivity. Aligned represents the perfect blend of engineering and emotion, creating a true connection with every drive.

    Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia, described the BYD SEAL 6 EV as a new benchmark for electric vehicles in Malaysia. He emphasized that the model combines attractive design, advanced innovation and everyday practicality. As the seventh model in BYD’s local line-up, it broadens the brand’s appeal to a diverse customer base. He added that the expanding network of outlets and after-sales support would ensure more Malaysians embrace electric mobility as part of a cleaner and smarter future.

    Eagle Zhao, Managing Director of BYD Malaysia, shared that the SEAL 6 EV was designed to show that an electric car can be both advanced and accessible. He noted that the competitive pricing, long range and smart technology make it an ideal choice for daily use, offering strong value without compromising on innovation.

    The SEAL 6 EV redefines expectations of a C-segment sedan in Malaysia. It is the largest in its class and delivers an enjoyable and refined driving experience. Equipped with rear-wheel drive, it offers a premium sporty feel that is unique in its segment. The model’s balance is further supported by a tight turning radius of 5.5 meters, while practicality is enhanced with 24 smart storage compartments and a combined cargo capacity of 525 liters. Powering the sedan is a dynamic electric motor delivering 160 kilowatts and 330 newton meters of torque, accelerating from 0 to 100 kilometers per hour in just 7.5 seconds with three available driving modes.

    In Malaysia, the BYD SEAL 6 EV is available in two variants: Dynamic, priced at RM100,000, and Premium, priced at RM115,800. Customers can choose from exterior colors such as Arctic White, Harbour Grey and Misty Blue, while the interior comes in a stylish black and grey finish. An exclusive launch package worth up to RM6,288 is being offered to the first 800 customers. This includes a complimentary wall charger valued at RM3,288 and additional launch rebates, with special options available for both landed property and high-rise residents. Customers will also receive complimentary accessories, including a Vehicle-to-Load adapter and a Type 2 charging cable with a three-pin plug.

    Every purchase is backed by a comprehensive warranty package, which covers the vehicle for six years or 150,000 kilometers, the drive unit for eight years or 160,000 kilometers, and the high-voltage Blade Battery for eight years or 160,000 kilometers.

    BYD Sime Motors is also strengthening its nationwide presence with 37 outlets now operational across Malaysia, aiming to reach 50 outlets by the end of 2026. Since entering the Malaysian market, the company has sold over 20,000 units, a testament to the strong and growing customer confidence in the brand. The expanding network ensures convenient access to trusted sales and after-sales services, as well as charging solutions, further reinforcing the company’s role in driving long-term EV adoption in Malaysia.

    Bookings for the BYD SEAL 6 EV are now open at BYD outlets nationwide. More information can be found on the official website at https://byd.simemotors.my/ or by following BYD Sime Motors on Facebook and Instagram. Customers may also contact BYD Sime Motors Customer Care at 1300-38-1888 for further enquiries.

  • Semarak Hari Kebangsaan Chef Angkat Perpaduan Rasa Latvia dan Greece dalam Hidangan Malaysia

    Sambutan Hari Kebangsaan di Malaysia diraikan dengan penuh semangat melalui perhimpunan keluarga, perarakan dan sajian tempatan yang menjadi kegemaran ramai. Dalam suasana penuh makna ini, dua chef berpengalaman dan diiktiraf anugerah memperkenalkan pendekatan baharu dengan menggabungkan cita rasa tradisional Malaysia bersama ramuan premium dari Eropah termasuk Latvia dan Greece. Melalui kempen Premium European Products yang ditaja Kesatuan Eropah, Chef Amir Gani dan Chef Jia Le Woh menunjukkan bagaimana minyak zaitun extra virgin dari Greece, kismis, saffron serta produk tenusu dari Latvia dapat dipadankan dengan hidangan tempatan, menghasilkan aroma, tekstur dan warna yang lebih kaya tanpa menjejaskan keaslian rasa.

    Chef Amir yang terkenal dengan kepakarannya dalam masakan Malaysia dan Nusantara mengajak masyarakat menilai semula keunikan resipi klasik dengan kreativiti baharu. Dengan pengalaman lebih 12 tahun, beliau menekankan bahawa hidangan popular seperti ayam percik, daging bakar dan kerabu boleh dikembangkan secara moden tanpa menanggalkan identitinya. Minyak zaitun dari Greece disarankan sebagai pilihan lebih sihat menggantikan lemak tepu. Dalam teknik tumis, minyak ini mengekalkan kesegaran rempah, manakala untuk perapan ayam percik dan daging bakar ia membantu mengekalkan kelembutan daging. Kerabu dan ulam turut boleh dipertingkatkan rasanya dengan titisan minyak zaitun sebagai pengganti kuah santan.

    Produk tenusu dari Latvia pula sesuai menggantikan santan dalam hidangan berkrim seperti masak lemak, sayur lodeh dan lemak cili api. Resipi tradisional ini kekal berakar pada budaya tempatan tetapi hadir dengan lapisan rasa baharu yang seimbang. Selain itu, kismis Corinthian dari Greece yang mempunyai rasa manis semula jadi serta tekstur kenyal boleh menjadi pengganti gula putih atau gula Melaka dalam rendang dan kurma. Saffron juga diangkat sebagai pilihan semula jadi untuk memberi warna keemasan dan aroma lembut pada nasi minyak, kuih talam atau kuih lompang. Penggunaan bahan premium ini memberikan masakan Malaysia peluang untuk berkembang tanpa kehilangan identiti budaya.

    Chef Jia Le

    Gabungan ramuan tempatan dengan produk Eropah bukan sekadar menambah kreativiti tetapi juga menegaskan nilai pemeliharaan warisan Malaysia. Sama ada minyak zaitun dalam kuah satay atau susu Latvia dalam kuih seri muka, kempen Premium European Products menunjukkan bagaimana tradisi boleh disatukan dengan inovasi. Sambutan Hari Kebangsaan ke 68 menjadi bukti keterbukaan rakyat Malaysia terhadap idea global sambil mengekalkan rasa warisan.

    Chef Amir kini mengetuai AG Food Lab dan pernah mengasaskan The 3 Dukes Publika dengan visi mengekalkan cita rasa kampung dalam gaya moden. Sementara itu, Chef Jia Le yang berlatih di hotel ternama termasuk Mandarin Oriental dan pernah menjuarai Global Culinary Challenge Malaysia 2019 kini aktif menghasilkan kandungan digital yang diikuti lebih 700,000 orang. Melalui karya mereka, kedua-dua chef ini terus mengangkat identiti kulinari Malaysia ke peringkat antarabangsa.

    Untuk maklumat lanjut mengenai kempen Premium European Products boleh layari laman web rasmi atau ikuti di Instagram, Facebook dan YouTube. ETHEAS iaitu Kesatuan Koperasi Pertanian Kebangsaan Greece ditubuhkan oleh lebih 300 koperasi dan mewakili 80 peratus daripada hasil pertanian negara itu dengan misi menyokong pembangunan luar bandar serta mempromosi produk pertanian. LDC atau Jawatankuasa Tenusu Latvia pula mewakili sektor pemprosesan tenusu sejak 1995 dan kini terdiri daripada 17 ahli yang mengendalikan sebahagian besar pengeluaran susu industri di Latvia.

  • Global Superstar Cardi B Returns With Explosive New Era

    Cardi B, the GRAMMY® Award-winning and multi-diamond selling global superstar, has officially entered the next chapter of her career with the announcement of her highly anticipated sophomore album Am I The Drama?, set to be released worldwide on September 19. The album marks a bold evolution in her artistry, showcasing a deeper sound and sharper storytelling that builds on the massive success of her record-breaking debut Invasion of Privacy. More than just a follow-up, Am I The Drama? signals how far Cardi has come and how much more she has to say.

    To celebrate the announcement, limited edition merchandise is now available at CardiB.com, including exclusive vinyl, CDs, and box sets for fans eager to be part of this milestone era. Launching the campaign in style, Cardi unveiled her first single “Outside,” which immediately ignited excitement across platforms. The track soared to #1 on Apple Music over the weekend, becoming her first chart-topper since the multi-platinum hit “Up.” With over 163 million Instagram followers amplifying the release, the single has dominated conversations online and is now making waves across urban and rhythm radio.

    Cardi debuted “Outside” live at the Cannes Spotify Beach Party on June 18, offering fans a first glimpse of the fiery anthem before returning to the stage on June 27 at Brooklyn’s LadyLand Festival. This performance will further cement the momentum around her comeback as anticipation builds for the full album.

    Earlier this year, she kept her audience hooked with the spring-break-ready single “Enough (Miami),” accompanied by a high-energy visual directed by Patience Harding. That record followed “Like What (Freestyle),” both of which carried the energy from her groundbreaking collaboration with Megan Thee Stallion, “Bongos.” The duo had already made history with the viral sensation “WAP,” which shattered streaming records upon release in 2020. The track debuted at #1 on the Billboard Hot 100, dominated rhythmic and urban radio, and broke Apple Music records for female artists, becoming the fastest song to peak at #1. “WAP” went on to win multiple awards, including Favorite Song – Rap/Hip-Hop at the American Music Awards and Video of the Year at the BET Awards, while also receiving numerous nominations across major ceremonies. The song’s visual has surpassed 550 million views, while the audio has accumulated more than 3.7 billion streams.

    With Am I The Drama?, Cardi B is not only raising expectations but also reminding the world why she remains one of the most influential voices in global music today. The combination of her unapologetic personality, chart-topping records, and unmatched presence ensures that this new era will be as iconic as the last, if not more.

  • Farid Kamil Buka Kedai Motor Elektrik, Dorong Gaya Hidup Hijau di Selangor

    Pelakon, pengarah dan usahawan terkenal, Farid Kamil melakar sejarah baharu dalam perjalanan kerjayanya apabila melancarkan kedai motor elektrik pertamanya sebagai ‘Selangor Dealer’ melalui penubuhan NEO FK Sdn Bhd. Usaha ini dijayakan bersama dua rakan kongsinya, Abdullah Sani Abu dan Mohammad Nor Hakim, dengan sokongan kolaborasi strategik bersama GGR Motor. Langkah ini menandakan komitmen serius beliau untuk membawa revolusi mobiliti hijau kepada rakyat Malaysia.

    Majlis pelancaran berlangsung di premis NEO FK Sdn Bhd yang terletak di 69GF Seria 88 Business Center, Setia Alam dan telah disempurnakan oleh YAB Dato’ Menteri Besar Selangor, Dato’ Seri Amirudin Shari. Acara itu turut disaksikan oleh tetamu kehormat, wakil media serta peminat industri automotif yang hadir memberikan sokongan.

    Sebagai Ketua Pegawai Eksekutif NEO FK, Farid Kamil menjelaskan bahawa visi utama penubuhan syarikat ini adalah untuk menyediakan motor elektrik berkualiti tinggi pada harga mampu milik yang mesra alam serta sesuai dimiliki oleh semua lapisan masyarakat. Beliau turut mengumumkan bahawa orang ramai kini boleh mendapatkan motosikal elektrik bermula pada harga serendah RM1,599 sahaja. Farid menegaskan bahawa kenderaan elektrik adalah masa depan mobiliti dan dengan kerjasama GGR Motor, transformasi ke arah penggunaan teknologi hijau dapat dipercepatkan bukan hanya di Selangor tetapi juga di seluruh Malaysia.

    Kedai motor elektrik ini menawarkan pelbagai model motosikal EV yang dilengkapi dengan teknologi bateri moden, keupayaan pengecasan pantas serta ciri keselamatan tinggi. Inisiatif ini bukan sahaja memanfaatkan pengguna, malah dijangka membuka peluang pekerjaan baharu dalam bidang penyelenggaraan EV selain memberi ruang kepada vendor tempatan untuk terlibat dalam ekosistem industri hijau negara.

    Farid Kamil turut menyeru lebih ramai rakan strategik dalam industri automotif untuk bersama-sama menjayakan usaha ini melalui kerjasama bersama NEO FK. Dengan adanya sokongan kukuh daripada pelbagai pihak, syarikat ini dijangka mampu mengembangkan kapasiti serta pengaruhnya ke peringkat serantau.

    Majlis pelancaran turut diserikan dengan bacaan doa, ucapan penghargaan daripada pihak pengurusan, gimik pelancaran motosikal elektrik serta sesi temu bual media bersama Menteri Besar Selangor dan Farid Kamil sendiri. Langkah berani ini menegaskan peranan selebriti itu bukan sekadar dalam dunia hiburan, tetapi juga dalam menyumbang kepada pembangunan industri hijau yang mampan di Malaysia.

  • Abu Si Raksasa Tampil Kelainan Dalam Industri Filem Tempatan

    Industri perfileman tempatan sekali lagi melakar sejarah apabila filem sains fiksyen berjudul Abu Si Raksasa terbitan M Toons Media Sdn. Bhd. mula menemui penonton di pawagam seluruh negara bermula hari ini. Filem ini dianggap istimewa kerana ia merupakan karya bergenre kaiju pertama dihasilkan di Malaysia, mengangkat kisah seekor cicak salamander bernama Abu yang bertukar menjadi raksasa akibat pencemaran bahan kimia.

    Penerbitnya, Zamin Fakry menjelaskan idea menghasilkan filem ini tercetus selepas perbincangan bersama Profesor Dr Hezri Adnan, seorang ahli akademik alam sekitar. Perbincangan tersebut memberi inspirasi kepada produksi untuk menampilkan sebuah naskhah sains fiksyen yang sarat dengan mesej kesedaran tentang alam sekitar. Menurutnya, Abu Si Raksasa tampil berbeza daripada kebiasaan industri yang lebih banyak menghasilkan filem bergenre seram, aksi dan komedi.

    Kisahnya bermula dengan Zaara, lakonan Sophia Al Barakbah, yang memelihara seekor cicak salamander bernama Abu. Namun, haiwan itu terlepas ke sebuah empangan yang tercemar dengan bahan kimia daripada pencuci jamban berjenama ROXCCID, sehingga menyebabkan Abu mengalami mutasi dan membesar menjadi raksasa. Situasi itu memaksa Zaara bersama dua rakannya, Sofiyan lakonan Jaa Suzuran dan Zidan lakonan Zalif Sidek, untuk bergabung tenaga menyelamatkan Abu daripada ancaman pihak berkuasa. Antara yang mengetuai operasi memburu raksasa tersebut ialah Kolonel Zamrose dan Kapten Fayyad.

    Pengarah filem ini, Ramdan Che Hassan yang turut menulis skrip, menjelaskan cicak salamander dipilih sebagai tunjang penceritaan kerana sifat uniknya sebagai haiwan amfibia yang hidup di dua alam. Tambahnya, terdapat laporan saintifik yang menyatakan salamander mampu membesar sehingga saiz yang cukup besar. Pilihan ini juga dibuat kerana salamander bukan haiwan ganas, sebaliknya sesuai dijadikan haiwan peliharaan, sekali gus menepati naratif filem yang menampilkan Abu sebagai makhluk jinak namun salah faham manusia menjadikannya sasaran.

    Dari sudut teknikal, Abu Si Raksasa turut berdepan cabaran tersendiri kerana memerlukan hampir 40 peratus penggunaan teknologi CGI. Dengan kos produksi sekitar RM2 juta termasuk perbelanjaan kesan khas, pihak produksi mengakui bajet tersebut agak terhad. Namun usaha keras tenaga produksi dan sokongan dana daripada Kementerian Komunikasi serta Perbadanan Kemajuan Filem Nasional Malaysia (Finas) membantu merealisasikan projek ini.

    Barisan pelakon yang terlibat turut memberi warna pada penceritaan termasuk Afieq Shazwan, Azhar Sulaiman, Maria Farida, Adam Shahz, Samarinna Tolhip, Farid Amirul Hisham, Azri Iskandar, Along Eyzendy serta penampilan khas Dato Rizal Mansor, Ayahanda Rani Kulop, Mustaqim Bahadon dan Kamarool Hj Yusof.

    Menurut Zamin, keunikan jalan cerita yang disesuaikan dengan masyarakat tempatan menjadikan filem ini menarik untuk ditonton. Ia bukan sahaja membawa elemen hiburan, malah turut menyelitkan mesej tentang kesan pencemaran alam sekitar yang mampu menjejaskan ekosistem.

    Dengan gabungan teknologi visual, lakonan mantap serta sentuhan sinematik yang jarang diketengahkan dalam industri filem Malaysia, Abu Si Raksasa dijangka mencuri perhatian peminat dan menjadi permulaan kepada lebih banyak karya bergenre sains fiksyen pada masa hadapan.

  • Samsung Brings Mobile Cloud Gaming to Europe, Powering Next-Gen Play Anywhere

    Samsung Electronics Co., Ltd. has announced the expansion of its mobile cloud gaming platform into the European market, opening up instant access to top mobile games on Galaxy devices without the need for downloads or installations. The beta rollout has already begun in the United Kingdom and Germany, with a phased release set to follow across more countries. This launch brings a growing catalog of premium mobile titles to European players, making it easier than ever to discover and enjoy games with a single tap.

    According to Seline Sangsook Han, Executive Vice President of the Service Business Team in the Mobile eXperience (MX) Business at Samsung Electronics, the platform has quickly gained traction since its official commercial launch in North America nearly a year ago. It has become a preferred distribution channel for partners seeking to reach millions of Galaxy device owners. She explained that with cloud-first features enabling instant gameplay and smarter discovery tools, Samsung is creating new opportunities for games and services to expand their reach, increase engagement and improve retention. The expansion into Europe marks a major step in broadening that vision.

    Alongside the expansion, Samsung is also reimagining its Mobile Gaming Hub as the central destination for gaming on Galaxy devices. Later this year, players can look forward to a refreshed experience with more ways to explore games across every genre, as well as new innovations designed to make the Hub more intuitive, connected and social.

    The platform has also proven to deliver powerful growth opportunities for partners. Samsung has teamed up with Moloco, an AI performance advertising company that helps mobile game advertisers achieve strong results through its AI-powered advertising platform, Moloco Ads. This collaboration has demonstrated measurable business outcomes, with advertisers reporting consistently better 30-day return on ad spend over the course of long-term campaigns. Moloco’s CEO, Ikkjin Ahn, emphasized that the partnership allows the acquisition of higher-quality users for Samsung’s cloud gaming platform, showcasing the effectiveness of AI in maximizing both returns and engagement.

    SpinX Games, one of the early partners, has already run multiple user acquisition campaigns on the platform through Moloco Ads. The company reported a 100 percent higher 30-day return on ad spend compared to similar campaigns. Cameron Zhang, CEO of SpinX Games, highlighted that launching a portfolio of games through Samsung’s cloud gaming service has demonstrated the power of instant access, eliminating barriers for players and creating a seamless one-tap entry into gameplay. These results underscore the long-term value of cloud-based distribution and its potential as a core part of user acquisition strategies.

    The growing momentum of Samsung’s mobile cloud gaming platform is further supported by the company’s updated public terms introduced earlier this year. A new 80/20 revenue share model for games on the Galaxy Store gives developers and publishers a larger share of earnings, particularly for titles built on the cloud gaming platform. This model is designed to help partners scale more efficiently while strengthening the appeal of Samsung’s Galaxy ecosystem.

    Looking ahead, Samsung is preparing to introduce a next-generation redesign of the Mobile Gaming Hub. The updated hub will bring deeper personalization, smarter discovery tools and new ways to connect with games and gaming communities. The company has promised a full reveal later this year, with a vision of providing a unified destination where players can not only access and play their favorite games but also watch gameplay content, engage with communities and use integrated AI tools to enhance their experience.

    For more updates and information about the Samsung Galaxy Store, visit https://galaxystore.samsung.com/games.

  • Samsung Galaxy S25 FE: Affordable Flagship with Galaxy AI Power

    Samsung Electronics Co., Ltd. has officially unveiled the Galaxy S25 FE, the newest and most accessible member of the Galaxy S25 lineup. The device is equipped with One UI 8 and the latest Galaxy AI features, offering users a personalized AI companion with advanced multimodal capabilities. Positioned as a gateway to the Galaxy AI ecosystem, the Galaxy S25 FE combines premium essentials with next-generation intelligence, making these experiences attainable for a broader audience.

    The Galaxy S25 FE introduces powerful AI-driven creativity tools such as Generative Edit and Instant Slow-mo. These features allow users to transform and refine their photos and videos effortlessly. An upgraded 12MP front-facing camera, powered by the ProVisual Engine, enhances selfie clarity and overall photography performance. A 4,900mAh battery paired with a more than 10 percent larger vapor chamber ensures smooth, responsive performance, supported by 45W wired charging for extended use and quicker recharging.

    “Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalized AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

    The device integrates Galaxy AI into everyday tasks through One UI 8 and multimodal agents, enabling users to interact more naturally using voice, touch, and visual input. Gemini Live allows real-time visual conversations by letting the device see what the user sees, providing contextual answers such as travel outfit suggestions. Now Bar surfaces timely updates and notifications directly on the lock screen, while Now Brief provides personalized daily summaries including reminders, fitness tracking, and traffic updates. Circle to Search with Google enhances gaming and browsing by delivering contextual tips and information on screen without interrupting the user experience.

    Security and privacy remain central to the device, with Knox Enhanced Encrypted Protection (KEEP) creating app-specific storage environments secured by Knox Vault. The Galaxy S25 FE also supports Galaxy’s Personal Data Engine, ensuring user data remains protected on-device.

    In terms of creativity, the Galaxy S25 FE leverages the ProVisual Engine’s AI features to deliver a premium camera experience. Nightography reduces noise in low-light shots while Super HDR produces lifelike video colors and contrast. Features like Generative Edit remove unwanted elements in photos automatically, Portrait Studio enables the creation of personalized avatars, Instant Slow-mo converts any clip into smooth slow-motion playback, and Audio Eraser isolates or removes background noise from videos. Auto Trim further simplifies editing by selecting the best moments from recordings.

    Performance is optimized through the Exynos 2400 processor, efficient AI processing, and improved thermal management. The 6.7-inch Dynamic AMOLED 2X display offers FHD+ resolution and a 120Hz refresh rate for immersive visuals. The device’s slim, lightweight build features a new Armor Aluminum frame for durability, while playful color options such as Navy, Jetblack, Icyblue, and White add to its appeal.

    Battery life is reliable with the 4,900mAh capacity, delivering long-lasting performance supported by 45W wired charging and fast wireless charging options. Wireless PowerShare is also included, enabling users to charge other devices on the go. The phone offers IP68 water and dust resistance, Wi-Fi 6E, Bluetooth 5.4, and full 5G support.

    Samsung has committed to long-term support for the Galaxy S25 FE, providing seven generations of OS upgrades and seven years of security updates. The device runs on Android 16 with One UI 8 and is available in storage options of 256GB and 512GB, both paired with 8GB of RAM.

    The Galaxy S25 FE will officially be available in Malaysia starting September 19, 2025. The 256GB model will retail for RM3,099, while the 512GB model will be priced at RM3,699.

    For more details, visit Samsung’s official website or Samsung Mobile Press.

  • Samsung Galaxy Tab S11 Series: Redefining the Premium Tablet Experience

    Samsung Electronics Co., Ltd. today unveiled the Galaxy Tab S11 Ultra and Galaxy Tab S11, introducing its most advanced and intelligent tablet experience yet. The Galaxy Tab S11 Ultra stands out as the thinnest Galaxy Tab to date, powered by the latest Galaxy AI integrated with One UI 8 and enhanced multimodal capabilities. Despite its slim design, the tablet does not compromise on performance, instead redefining what a premium tablet can offer. Together, the Galaxy Tab S11 series is designed for effortless productivity on the go, combining professional-grade hardware with optimized large-screen experiences.

    With upgraded Samsung DeX and a newly redesigned S Pen, the Galaxy Tab S11 Ultra provides focused multitasking and streamlined workflows. At the same time, it opens up fresh possibilities for creative expression in a sleek and portable design. Whether capturing ideas during meetings, summarizing lecture notes, or sketching visual concepts, the device helps users achieve more with minimal friction.

    According to Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics, the Galaxy Tab S11 series combines AI innovation with refined hardware to create a truly multitasking experience. With Galaxy AI and its new multimodal capabilities, the series delivers efficiency and allows users to work, create, and flow naturally across a versatile, large screen.

    The Galaxy Tab S11 series harnesses the power of Galaxy AI with One UI 8, which understands what users type, say, and see, responding in real time with intelligent suggestions. Gemini Live enables real-time screen sharing and visual input, allowing users to engage in natural conversations about what is on screen or captured through the camera. By simply pressing and holding the side button, Gemini can be activated to carry out complex commands across apps in a single step, such as summarizing lengthy articles and saving them directly to Samsung Notes.

    AI-driven creative tools further enhance the user experience. Drawing Assist can transform rough sketches into polished visuals, while Writing Assist helps refine tone and style to match the user’s intended meaning. Galaxy AI also functions as a compact overlay during multitasking, summarizing content without disrupting workflow. Circle to Search with Google has been improved for deeper contextual exploration, including real-time translation of text on screen.

    The redesigned S Pen plays a central role in this series, with a new cone-shaped pen tip that supports greater tilt angles and provides enhanced control. A hexagonal body ensures a natural and ergonomic grip, while features such as Quick Tools and Sticky Note make it easy to adjust settings or jot down thoughts without switching apps.

    Productivity is further elevated with enhancements to Samsung DeX. The upgraded Extended Mode transforms the Galaxy Tab S11 into a seamless dual-screen setup when paired with an external monitor. Users can drag and drop apps between displays, reference documents while presenting, or create up to four customized workspaces for different needs. Combined with the Book Cover Keyboard Slim, the Galaxy Tab S11 series transforms into a complete mobile workstation, supported by the dedicated Galaxy AI Key for instant access to AI-powered tools.

    Performance is another area where the Galaxy Tab S11 series shines. Samsung introduces its enhanced 3nm processor to the Galaxy Tab lineup for the first time, delivering faster processing, smoother multitasking, and more responsive AI features. The Galaxy Tab S11 Ultra boasts significant performance improvements compared to its predecessor, including a 33 percent increase in NPU, 24 percent in CPU, and 27 percent in GPU performance. Long-lasting battery life and efficient thermal management ensure that the tablets can handle intensive work, creative projects, and entertainment with ease.

    Design is equally purposeful. The Galaxy Tab S11 Ultra is only 5.1 mm thin with narrow bezels that maximize screen space while maintaining portability. Both models feature Dynamic AMOLED 2X displays with peak brightness of up to 1600 nits, ensuring vivid and clear visuals whether indoors or outdoors.

    The Galaxy Tab S11 series also comes with access to a suite of premium third-party apps tailored to productivity and creativity. Users can enjoy a one-year free version of Goodnotes, a six-month trial of Clip Studio Paint with discounts on subscription, a significant discount on LumaFusion with a free Creator Pass, and a trial of Notion Plus with Notion AI. Additional apps such as Noteshelf 3, ArcSite, Sketchbook, and Picsart expand creative and professional possibilities, offering tools for note-taking, illustration, CAD layouts, and AI-driven design.

    Launching as the first Galaxy tablet to feature One UI 8, the Galaxy Tab S11 series introduces a more seamless and intelligent AI experience. One UI 8 will also roll out to previous Galaxy devices, including the Tab S10 series, beginning in October.

    The Galaxy Tab S11 series will be available in Malaysia starting September 19, offered in two colors: Gray and Silver. Prices begin at RM3,899 for the Galaxy Tab S11 WiFi model with 12GB + 256GB. The Galaxy Tab S11 5G is priced at RM4,399. The Galaxy Tab S11 Ultra WiFi 12GB + 256GB is available for RM5,999, while the 512GB variant is priced at RM6,499. The Galaxy Tab S11 Ultra 5G 12GB + 256GB retails at RM6,499, and the top-end Galaxy Tab S11 Ultra 5G 12GB + 512GB is priced at RM6,999.

    For more details, visit Samsung’s official website at www.samsung.com/my/tablets/galaxy-tab-s11/buy.

  • HONOR Unveils the Secret Device: Meet the All-New HONOR X9d 5G

    After weeks of speculation, the wait is finally over. HONOR Malaysia has confirmed that the mysterious smartphone spotted in Legasi: Bomba the Movie and proudly paraded alongside the Malaysian Fire and Rescue Department during the recent National Day Parade is none other than the HONOR X9d 5G.

    The latest entry in HONOR’s celebrated X Series, the HONOR X9d 5G is already earning the title “Malaysia’s Top Choice Smartphone”, thanks to its unbeatable blend of style, performance, and durability.

    Since making its Malaysian debut in 2022, the HONOR X Series has redefined expectations in the mid-range market. Combining sleek design with powerful performance, the series has consistently topped sales charts for three consecutive years, establishing itself as the nation’s best-selling mid-range smartphone line.

    Durability remains the hallmark of the series a quality that continues with the HONOR X9d 5G.

    The HONOR X9d 5G takes resilience to new heights. Featuring a reinforced body and next-generation ultra-tough display, the device is engineered to withstand everyday challenges. Inside, it packs upgraded hardware for smoother multitasking, more reliable performance, and an industry-leading battery system designed to last through Malaysia’s longest, busiest days.

    With anticipation running high, HONOR has teased that more details about the HONOR X9d 5G will be shared in the coming days. Malaysians eager to experience the smartphone first-hand are encouraged to follow HONOR Malaysia’s official Facebook page and stay tuned for the official launch announcement.

    For more information and the latest updates, visit www.honor.com/my.