MalaysianUpdates

Category: Event

  • KEMUNCULAN ‘GINGERBREAD CHRISTMAS VILLAGE’ MEWARNAI SURIA KLCC

    Kuala Lumpur, 28 November 2023 – Suria KLCC memberikan sambutan yang penuh meriah dengan kilauan cahaya Hari Krismas bertemakan ‘Gingerbread Christmas Village’. Ini inspirasi dari tradisi membuat biskut “Gingerbread” dan rumah “Gingerbread” sepanjang perayaan krismas. Tema sambutan krismas tahun ini bakal mewarnai Suria KLCC dari 24 November 2023 sehingga 1 January 2024. Acara ini agar dapat memeriahkan lagi sambutan krismas tahun 2023 dan menarik ramai pengunjung pusat beli belah KLCC untuk hadir melihat sendiri sambutan krismas yang menarik dan unik.

     

    Para pengunjung dijemput untuk melangkah ke dunia magis ‘Gingerbread Christmas Village’ di perkarangan Centre Court yang membawakan pelbagai binaan yang mempesonakan inspirasi dari ‘icing’ dan gula-gula yang berwarna-warni. Sebuah air terjun cokelat ‘Gingerbread’ ditampilkan untuk menyerikan lagi suasana sambutan perayaan Krismas.

     

    Dekorasi utama dilihat membawakan sebuah menara jam ‘Gingerbread Clock Tower’ interaktif dimana ‘Gingerbread Man’ akan menari apabila musik perayaan Krismas dimainkan pada setiap jam. Pengembaraan kampung Gingerbread diteruskan dengan ‘Gingerbread Toyshop’ yang dilengkapi ‘photobooth’ selain daripada pelbagai hadiah yang menarik buat para pengunjung untuk mencipta kenangan yang indah.

     

    Pengalaman tidak terhenti disitu apabila para pengunjung berpeluang untuk menyampaikan mesej bermakna buat yang tersayang melalui pengeposan poskad. Poskad Krismas ini akan dilengkapi dengan setem istimewa Suria KLCC yang boleh didapati melalui pembelian Pin Suria KLCC. Sumbangan para pelanggan juga akan disalurkan kepada Pertubuhan Badan Bukan Kerajaan yang memperjuangkan isu-isu kesihatan mental.

     

    Selaras dengan sambutan Krismas kali ini, Suria KLCC juga telah menderma RM3,000 kepada Yayasan ‘Dignity for Children’ yang dilihat sebagai salah satu inisiatif murni untuk tanggungjawab sosial dan korporat.

     

    Sepanjang sambutan perayaan kali ini, para pengunjung berpeluang untuk menyertai Kuiz ‘Gingerbread Man Personality’ bagi merungkai persona mereka selain menerima pin edisi terhad ‘Gingerbread Man’.

     

    Sambutan di Suria KLCC disasarkan akan lebih meriah pada hujung minggu dan juga pada Hari Krismas dengan kemunculan ‘Santa Claus’ dan ‘Ms. Claus’. Sementara itu, ‘Gingerbread Bakery & Candy Shop’ juga menjemput para pengunjung untuk mendekorasi biskut Krismas yang menarik untuk dibawa pulang.

     

    Di Esplanade KLCC, para pengunjung sekali lagi akan dipukau dengan kehadiran Pokok Krismas ikonik yang tertinggi di Malaysia yang dilengkapi dengan perhiasan yang bertemakan ‘Gingerbread’.

     

    Untuk keriangan berganda, para pengunjung yang berbelanja RM 1,500 ke atas melalui 2 resit akan menerima sekeping e-baucar Suria KLCC yang bernilai RM100.

    “Di Suria KLCC, semangat perayaan bukan lah hanya dengan membeli-belah; tetapi ianya adalah sambutan yang melambangkan kegembiraan serta semangat kekeluaragaan pada setiap saat. Berdiri megah setinggi 100 kaki, Pokok Krimas ini melambangkan komitmen kami untuk memupuk keceriaan di seluruh bandar Kuala Lumpur,” ucap Andrew Brien, Ketua Pegawai Eksekutif, Suria KLCC Sdn Bhd.

     

    Pusat Beli-Belah Alamanda, Putrajaya

    Tema “Gingerbread Christmas Village’ juga membuat penampilan buat sambutan hujung tahun di Alamanda Putrajaya. Perkarangan ‘Centre Court’ ditransformasikan dengan hiasan dan dekorasi perayaan yang memukau bermula dari 24 November 2023 sehingga 1 Januari 2024. Tidak kurang dari itu, para pengunjung berpeluang untuk menonton persembahan dan juga menyertai aktiviti hiburan yang dilihat bakal menggamit lagi kemeriahan sambutan cuti akhir tahun.

     

    Dalam tempoh keberlangsungan perayaan ini, pelbagai aktiviti akan diadakan untuk pengunjung dewasa dan kanak-kanak pada hujung minggu dan Hari Krismas. Persembahan tarian, persembahan silap mata, persembahan kawad pancaragam adalah antara pelbagai aktiviti menarik selain daripada persembahan joget dan berbasikal oleh Santa. Sesi beramah mesra bersama Santa Claus akan diadakan pada ambang malam Hari Krismas selain dari Hari Krismas tersebut. Bagi menyerlahkan bakat pengunjung kanak-kanak yang terdiri daripada ahli VIKids, mereka berpeluang untuk menyertai aktiviti istimewa dekorasi rumah ‘Gingerbread’ menggunakan ‘popsicle’.

     

    Pelanggan yang berbelanja RM500 dan ke atas dalam dua resit di mana-mana kedai terpilih akan menerima baucar beli-belah Alamanda yang bernilai RM30 melalui ‘Shoppers Rewards Programme’. Sementara itu, pembeli yang mencatat rekod tinggi dengan jumlah pembelian RM1,500 dan ke atas akan menerima baucar bernilai RM80.

    Mesra Mall, Terengganu

    Keindahan sambutan Krismas bakal dirasai dan dilihat di Pusat Beli-Belah Mesra, Kemaman, Terenggan bermula dari 1 sehingga 31 Disember 2023. Dalam tempoh ini, para pembeli yang berbelanja RM350 dan ke atas dalam dua resit di mana-mana kedai terpilih berpeluang menebus ‘Mesra Mall 2024 Planner’ yang terhad untuk 500 tebusan sahaja.

     

    Berikutan sambutan cuti akhir tahun, Pusat Beli-Belah Mesra juga akan mengadakan Bengkel Sains VIKids bermula dari 21 sehingga 25 Disember. Bengkel yang berkonsepkan makmal mini ini akan menampilkan enam aktiviti interaktif. Peserta yang berjaya menyertai keseluruh aktiviti akan menerima Kit Eksperimen Sains yang dilihat akan memberikan sentuhan pendidikan untuk sambutan cuti akhir tahun mereka.

     

    Untuk ahli VIKids dan juga ibu-bapa mereka, bengkel tanah liat ‘Gingerbread’ yang akan diadakan pada 16 dan 17 Disember ini akan menghalusi sudut kreativiti mereka bersama. Pada Hari Krismas, Santa Claus akan membuat penampilan istimewa dengan memberikan gula-gula secara percuma untuk mengimarahkan semarak sambutan cuti akhir tahun di Pusat Beli-Belah Mesra.

     

    Untuk info lanjut, layari:

    1. Suria KLCC – www.suriaklcc.com.my / www.facebook.com/SuriaKLCCMall
    2. Alamanda – www.alamanda.com.my / www.facebook.com/AlamandaShoppingCentre
    3. iii. Mesra Mall – www.mesramall.com / www.facebook.com/MyMesraMall

  • THE PORTRAIT PHOTOGRAPHY WORKSHOP TAKES THE SPOTLIGHT WITH VIVO V29 5G AURA LIGHT 2.0

    Kuala Lumpur, 16 November 2023 -In celebration of the recent 11.11 celebration, vivo Malaysia invites Malaysians to dive into the world of photography with an exclusive focus the innovative capabilities of Aura Light 2.0 vivo V29 5G and its captivating aura portrait feature. This time vivo made something interesting with vivo V29 5G Aura Light 2.0 for their fans.

     

    During the event, over 30 participants enthusiastically engaged in a hands-on session to master the art of portrait photography. Under the expert guidance of renowned photographer June Lim, attendees delved into the nuances of capturing striking portraits, exploring the unique potential offered by the vivo V29 5G.

    This occasion signifies a significant moment in demonstrating how the Aura Light 2.0 and aura portrait features of the vivo V29 5G empower users to unleash their creativity, providing a fresh perspective on portrait photography.

     

    vivo Malaysia consistently fuels its passion for delivering photography insights to their users that seamlessly align with the exceptional features of the phones. Stay engaged for compelling updates on the official vivo Malaysia Facebook page and website.

     

  • CAPTURE THE ESSENCE OF KUALA LUMPUR: UTAR COLLABORATE WITH VIVO V29 5G TO UNBREAK THE ART OF SMARTPHONE PHOTOGRAPHY

    Kuala Lumpur, 15 November 2023 – Charming smartphone photography workshop on November 10, signified the partnership between vivo Malaysia and Universiti Tunku Abdul Rahman (UTAR). The collaboration aims to immerse students into the art of smartphones photography while immersing yourself in the vibrant world of Kuala Lumpur’s iconic landmarks. They will learn about capturing the essence of Kuala Lumpur with smartphone brand vivo Malaysia.

     

    Guided by an expert photographer, Hamster Low, students from UTAR embarked on a visual journey through the heart of Kuala Lumpur, capturing the essence and beauty of renowned locations such as Rex KL, Kwai Chai Hong, Petaling Street, and Kuala Lumpur City Gallery.

     

    Through this experiential workshop, participants were given an opportunity to enhance their smartphone photography skills as well as. expertise while acquiring a deeper understanding of the cultural and historical importance associated with these landmarks. The innovative feature of vivo V29 5G, the Aura Light 2.0, empowers students to unleash their creative potential as they explore unique perspectives at each location.

     

    Here at vivo Malaysia, we invite all Malaysians to celebrate the art of photography and the cultural richness of Kuala Lumpur through their smartphone’s lenses. Stay tuned for more updates on vivo official Facebook page and vivo Malaysia official Websitefor the latest updates.

     

  • Reality Club Presents…. LAWATAN ASIA

    Jakarta, 10 November 2023 –Reality Club akan mengadakan siri jelajah Asia untuk mempromosikan album “Reality Club Presents..” yang telah menang pelbagai anugerah dan juara carta. Siri jelajah ini bermula dari 29 Oktober sehingga 2 Disember 2023. Mereka telah singgah ke Singapura (AXEAN Festival, 29/10),Thailand (Blueprint Bangkok, 3/11), Taiwan (LUCFest, 5/11), Indonesia (Balai Sarbini, 17/11), dan seterusnya ke Malaysia (JioSpace Kuala Lumpur, 1/12), dan Filipina (123Block Manila, 2/12). Selepas lima bulan pelancaran album studio  ketiga ini mereka baru mengadakan jelajah Asia ini untuk bertemu peminat mereka yang menantikan kedatangan mereka.

     

    Selain Malaysia dan Singapura, ini merupakan kali pertama Reality Club melawat negara-negara yang disebutkan di atas dengan harapan mendekati peminat baharu, para penganjurdan juga ahli muzik serantau. Ini juga akan diikuti dengan siri jelajah ke Amerika Syarikat yang masih lagi dalam perancangan, bersama dengan penyertaan yang sudah pun diumumkan di South by Southwest (SXSW) 2024 di Austin, Texas.

    TENTANG REALITY CLUB PRESENTS…

    Setiap perhubungan terdapat kisah tersendiri seperti di filem-filem, lengkap dengan masalah, saat teratas, detik terindah, pengakhiran baik dan buruk serta kisah yang kadang tergantung. Setiap kisah cinta layak mempunyai runut bunyinya tersendiri dan inilah runut bunyi tersebut.

     

    Reality Club Presents… adalah perayaan cinta, pemerhatian terhadap ajnas kisah romantis yang diceritakan dengan genre, pandangan serta rasa unik tersendiri. Ia adalah antologi kisah cinta yang terdiri daripada 10 kisah melintasi perasaan cinta terulung sehinggalah lembah kegelapan jiwa kisah-kisah cinta. Reality Club Presents… merupakan album yang membuat anda berfikir, merasai dan paling penting bertindak.

     

    Album ini menggambarkan seolah-olah setiap lagu ada filemnya tersendiri. Ini dapat dilihat dari permulaan kempen seawal 2021 dengan lagu pertama “I Wish I Was Your Joke”, yang sudah menjadi sinonim dengan karya-karya sesudahnya seperti “You Let Her Go Again”, “Tell Me I’m Wrong”, “Anything You Want”, “Dancing In The Breeze Alone”, dan “Desire”. Setiap lagu ini terdapat video muzik sinematik tersendiri, dengan aneka gimik hebat seperti sidang media di pawagam, sehinggalah studio mainan dengan nama “Reality Club Pictures”. Dalam alam ini, Reality Club merupakan para sutradara, dan lagu-lagu merupakan episodnya.

     

    Album ini didahului dengan lagu “Love Epiphany”, suatu kembara muzikal yang menceritakan bagaimana seseorang boleh hilang segala-galanya dan mengalami segala kepedihan cinta, namun pada waktu yang sama mereka juga mampu memenangi segalanya. Lagu ini menampilkan orkestra Budapest dengan 46 ahli muzik, yang banyak menyumbang dalam album ketiga ini. Ia juga bakal tampil dengan video muzik yang akan dilancarkan pada minggu berikutnya.Album ini telah memenangi Anugerah Musik Indonesia (AMI) 2023 untuk kategori Album Alternatif Terbaik dan Kumpulan Alternatif Terbaik.

    TENTANG REALITY CLUB

    Sebuah kumpulan indie–rock disuntik dengan gaya tegas serta bait-bait ayat yang ranggi. Itulah Reality Club untuk pengetahuan anda.

    Ditubuhkan pada hujung 2016, Reality Club adalah pemenang AMI (Anugerah Musik Indonesia) pemenang Album Alternatif Terbaik dan Kumpulan Alternatif Terbaik (untuk Reality Club Presents…) serta calon untuk Pendatang Baharu Terbaik 2018 selain Kumpulan Alternatif Terbaik untuk tahun 2018, 2020, 2021, dan 2022. Ditubuhkan di Jakarta, mereka terus berkembang dan mencuri perhatian peminat sejak pelancaran karya pertama. Ahli kumpulan terdiri daripada Era Patigo pemain dram, Faiz Novascotia Saripudin vokalis dan pemain gitar, Fathia Izzati vokalis dan keys, serta Nugi Wicaksono pemain bass. Ingin menembusi pentas dunia, mereka sudah beraksi di Asia pada 2019, di Tokyo, Malaysia, Jeddah, Singapura, dan pernah disenaraikan untuk South By Southwest (SXSW) di Austin, Texas, 2020. Mereka juga baru selesai siri jelajah dalam talian, bermain di festival dalam talian untuk UK, Jerman, Singapura, dan USA.

    ***

    Untuk maklumat lanjut hubungi:

    Dominion Records & Entertainment

    Andreas Pratama

    andre@dominionrecs.com

    +62 856 9127 1515

  • WONDA COFFEE BIDS FOR GLOBAL LEVEL BY REGISTERING AGAIN GUINNESS WORLD RECORD FOR LONGEST MAGAZINE PUBLISHED AT 715.2CM!

    17 November 2023, KUALA LUMPUR – Wonda Coffee, one of Malaysia’s leading ready-to-drink coffee brands has broken another Guinness World Record for the World’s Longest Magazine as part of their Kopi Tarik campaign”. In collaboration with Malaysia Marketing Magazine, the special September edition of the magazine has been published in accordion style and when fully opened, close until the lid measures 715.2 cm long.

     

    Fresh from their recent Guinness World Record achievement for ‘The Largest Online Video Chain of People Performing Football Juggle‘, participated by football enthusiasts across Malaysia in March 2023, this amazing feat was conceptualised together with their media partner to create a ‘Kopi Tarik’ in a magazine to set a new world record. As the fastest growing ready-to-drink (RTD) coffee brands in Malaysia, WONDA breaks boundaries through innovation and collaborations that cut across industries.

    This Guinness World record is part of their broader vision of increasing their global presence as a competitive disruptor in the coffee industry. This can be seen in their collaboration with the Football Association of Malaysia and Astro Radio for the OR1 FM campaign.

     

    Etika’s Vice President of Marketing, Amy Gan, said, “Over the past decade, Wonda Coffee has proudly stood as an innovative brand. From pioneering Malaysia’s most loved kopi tarik in a can to setting a Guinness World Record during the World Cup in 2023, we are thrilled to hold the world record for our “Tarik the Magazine”, the longest magazine published.”

     

    “This recognition from the Guinness World Record is a stepping stone towards creating a legacy that resonates far beyond our borders. As we celebrate this milestone, we are inspired to continue our journey towards making a more significant presence and footprint in the world and leave an indelible mark on the global coffee scene.”

    She adds “This was only possible because we have a partner that resonates with our vision for innovation and breaking boundaries. As a brand that constantly pushes the limits in the marketing industry, we are grateful to be able to stand hand in hand with Marketing Magazine and celebrate this achievement together. We hope and look forward to more industry first collaborations with Professor Ham and his team.”

     

    Prof Harmandar Singh , Editor in Chief and Founder of Marketing Magazine said, “Wonda Coffee’s creative brilliance and innovative spirit aligns perfectly with our vision at Marketing Magazine. Building upon our previous partnership with Wonda Coffee, where we sent out 3,000 personalised magazine covers to Malaysia’s advertising and marketing industry movers, Marketing Magazine has recognized Wonda Coffee’s ability to transform ideas into groundbreaking experiences that reaches out to the people of Malaysia. We are looking forward to what Wonda Coffee will think of next.”

     

    The Guinness World Record presented by Guinness World Record Adjudicator Sonia Ushirogochi, was held at Tiffin-at-the-Yard, also saw Wonda unveil a fresh new look for their range of Wonda Coffee products with the same brand promise of delivering coffee that tastes like just brewed. For more information visit, www.facebook.com/WondaCoffeeMalaysia/

     

  • Faizal Tahir anjur acara amal sebagai tanda sokongan kepada Palestin

    Faizal Tahir, melalui usaha kemanusiaannya bersama inisiatif iamFaithmen dan syarikat rakamannya, Faithful Music, akan melancarkan Faith4Palestine, sebuah acara amal bertujuan menghimpun dana bagi bantuan kemanusiaan Palestin. Inisiatif ini bukan sekadar acara amal, tetapi juga merupakan manifestasi kuat solidariti rakyat Malaysia dalam menyokong isu ini.

    Acara amal ini akan menampilkan persembahan akustik oleh Faizal Tahir dan artisjemputan, sesi rakaman podcast dan lelongan amal barangan peribadi beliau. Faith4Palestine dijadualkan berlangsung pada 12 November 2023 di Royale Chulan, Damansara dari jam 2 petang hingga 4 petang.

    Tiket dijual pada harga RM99, dengan semua keuntungan dari kutipan akan disalurkan terus kepada tabung bantuan Palestin melalui rakan pertubuhan bukan kerajaan – Cinta Gaza Malaysia.

    Objektif utama Faith4Palestine adalah untuk mendidik masyarakat tentang sejarah panjang bumi Palestin serta memberi bimbingan tentang bagaimana kita boleh membantu dalam tindakan secara kolektif. Acara ini bertujuan untuk menerangkan cabaran berterusan yang dihadapi oleh rakyat Palestin dan memberi pencerahan langkah-langkah positif dalam membantu mereka di sana.

    Tumpuan Utama:

    o Sesi Podcast: Faizal Tahir & Nadir Al-Nuri (Cinta Gaza Malaysia)

    o Lelongan Amal: Barang Peribadi Faizal Tahir

    o Persembahan Akustik: Faizal Tahir & Artis Jemputan

    Kami menjemput masyarakat awam, perniagaan, persatuan serta badan-badan kerajaan untuk mengambil bahagian bersama Faith4Palestine denagan:

    o Hadir ke acara untuk menunjukkan sokongan dan solidariti.

    o Membeli tiket di laman web acara kami, www.ticket2u.com.my atau terus ke http://t2u.asia/e/33456

    o Meneroka peluang penajaan atau menyediakan sumbangan.

    Faizal Tahir berkata, “Ini bukanlah acara hiburan semata-mata. Kami adakan sesi perbincangan terbuka (podcast) bersama Cinta Gaza Malaysia dan juga bidaan barangan peribadi saya. Faith4Palestine adalah satu usaha untuk membantu keluarga kita yang sekarang ini sangat memerlukan bantuan dan perhatian. Semoga yang hadir dapat sesuatu yang berfaedah selepas mereka pulang ke rumah.”

    “Muzik adalah satu elemen yang penting dalam kita meyampaikan mesej. Saya sentiasa pastikan setiap lagu yang saya buat membawa maksud yang positif dan dapat memberi sesuatu kepada komuniti.”, tambahnya lagi.

    Rakan Tempat & Rakan Radio:

    Kami mengucapkan terima kasih kepada Royale Chulan Damansara dan Media Prima Audio (Hot FM, Kool 101, Molek FM) atas sokongan mereka dalam menjadikan Faith4Palestine menjadi kenyataan.

    Mengenai Faizal Tahir:

    Faizal Tahir adalah seorang penyanyi, pencipta lagu dan aktivis Malaysia yang terkenal dengan usaha-usahanya dalam memperjuangkan isu-isu kemanusiaan. Beliau menganggap muzik sebagai salah satu medium untuk menyatukan dan membawa perubahan positif.

    Sertailah Faith4Palestine kerana bersama-sama kita mampu menjadikan impak yang lebih bermakna dan meningkatkan kesedaran. Bersama, kita boleh menyumbang kepada masa depan yang lebih cerah serta membantu mereka yang memerlukan.

     

  • AMR 2024 Returns Next Spring to Shape the Future of the Automotive Aftermarket Industry

    The burgeoning increase in car ownership rates across China has ushered in a period of remarkable opportunity for the automotive aftermarket. With the escalating demand for auto maintenance and repair services, the horizon of this sector is particularly promising. In light of these trends, the Auto Maintenance and Repair Expo (AMR) has cemented its role as a leading international hub for sourcing and trade within the automotive aftermarket. In its much-anticipated 2024 edition, this influential event is set to return to the prestigious National Convention and Exhibition Centre in Tianjin, where it will unfold from March 20 to March 23. The mission is clear: to establish a comprehensive supply chain platform for businesses operating in the automotive aftermarket, offering a full spectrum of services. With representation from over 1,200 exhibitors from across the globe, the event is expected to span a staggering 100,000 square meters of exhibition space, making it an unmissable gathering for industry enthusiasts.

    Rooted in Beijing-Tianjin-Hebei (Jing-jin-ji) region for over 40 years, AMR has witnessed the auto industry’s technological transformation first hand. The show serves as a one-stop platform for aftermarket business exchange, information sharing and sourcing. Moving into its 2024 edition, it will continue to function as a vital meeting point connecting the entire aftermarket sector, catalysing innovation and enabling attendees to survey new opportunities and better understand the market’s trajectory. Reflecting the event’s high profile within the industry, it will draw a range of companies and industry players from around the world. To date, pavilions from Germany, Italy, Taiwan and Malaysia have confirmed their participation, alongside buyer delegations from Korea, Malaysia, Myanmar, Singapore, Thailand, Vietnam, and more.

     

    Introducing new exhibition zones alongside core sectors to advance industry development

    In September 2023, car ownership in China stood at 430 million units, positioning the country as the world’s largest automotive manufacturing and consumer market [1]. Alongside this development, industry focus has begun to shift from prioritising high growth to improving product quality. As the age of existing cars on the road continues to rise, China’s automotive aftermarket has seen a steady expansion to satisfy the growing demand for vehicle maintenance and repair.

    Simultaneously, digital transformation and the maturation of the consumer market are collectively reshaping the aftermarket landscape. To cater to the accelerating demand for industrial enhancement and change brought on by these forces, AMR 2024 aims to deliver a full-service aftermarket supply chain. The exhibition will span 100,000 sqm of floor space, and will integrate new specialised zones into key industrial sectors to highlight trending topics.

     

    Repair and Maintenance sector

    China’s auto maintenance sector is continually adapting to accommodate demand for widening range of services, including personalisation. With this shift has come an intensified focus on safety, energy conservation, customisation and the integration of smart features. As the industry navigates this period of digital transformation, it is becoming increasingly important for workshops to synchronise their online and offline operations, utilising data and smart technologies to deliver greater value to customers. Against this backdrop, AMR 2024’s Repair and Maintenance sector will continue to highlight advancements in car maintenance and repair equipment, tools, and testing and car painting solutions. The exhibition will present a strong lineup of domestic brands, and will feature specialised areas for diagnostics, repair, body and paint, car wash and car care. Occupying an anticipated 60,000 sqm of floor space, this sector is poised to attract over 100 buyer delegations in addition to 20,000 visitors from around the world.

    Parts and Components sector

    China’s automotive components sector is rapidly progressing in line with the broader development of the worldwide automotive industry. These advancements are grounded in specific policy support, alongside an increased focus on electronic parts stemming from the industry’s ongoing digitalisation. By 2028, it is expected that revenue from China’s auto parts and components sector will surpass RMB 4.8 trillion [2]. In response to the growing demand for car care products across northern and southern China, AMR 2024 will expand its Parts and Components sector to over 25,000 sqm. Hosting over 500 exhibitors, the area will facilitate networking and collaboration opportunities between foreign and local parts enterprises. Product displays will include driving systems, body and chassis, car interiors and exteriors, and parts remanufacturing.

     

    Aftermarket fine chemical specialised zone

    The use of fine chemicals in aftermarket production not only improves overall vehicle performance and safety, but can also aid with emission reduction efforts. In its upcoming edition, AMR will unveil a brand-new specialised zone showcasing the chemicals used in car repair and maintenance. This inaugural display area will highlight a line-up of fuels, lubricants, and chemicals used for air-conditioning, cooling and safety. Complementing this, a number of events announcing updated industry standards will be held throughout the area. These events will showcase chemical innovations which meet high performance and environmental protection standards.

     

    Green Repair & New Energy zone

    In recent years, the automotive industry has proactively adopted a more environmentally-conscious approach, a stance which extends from the manufacturing process to the aftermarket. Green transportation occupies a strategic role within this transition. In China, the growing number of new energy vehicles is making a notable impact, improving air quality, restructuring energy consumption patterns and effectively leading a broad-scale transformation in the country’s mobility and transportation sector. At AMR 2024, the Green Repair & New Energy zone will continue to serve as a core highlight of the show. This zone will converge the latest in maintenance technologies, equipment and materials, as well as industry standards and testing solutions which fulfil the most current requirements for environmental protection.

     

    Beijing-Tianjin-Hebei Manufacturing zone

    Recognised as one of China’s six major automotive manufacturing bases, the Beijing-Tianjin-Hebei region has established a solid foundation in the field of car manufacturing, owing to the consistent optimisation of its infrastructure over the years. The year 2024 is set to be a significant milestone, marking the 10th anniversary of the Beijing-Tianjin-Hebei development initiative. As leading areas of focus within the region, new energy and connected vehicles will receive substantial support in support of further development [3]. Building upon the success of the previous edition’s Tianjin Manufacturing zone, the fair’s Beijing-Tianjin-Hebei Manufacturing zone will explore the region’s comprehensive auto service chain and its capabilities, covering topics including auto manufacturing-related products, testing services, port facilities, and industry-supportive policies.

     

    Industry and Education Integration zone

    The integration of industry and education offers a novel approach to talent development, synchronising educational curricula with the requirements of the industry. This collaborative model not only improves the practical abilities and competitiveness of vocational college and university students, but also supplies enterprises with a pipeline to a highly skilled labour force. The upcoming edition of AMR will welcome the new Industry and Education Integration zone, which will feature teaching equipment, software and materials, alongside scenario-based displays of workshop repair equipment and tools. The show will also coordinate a series of related competitions centred around car maintenance skills, encouraging the sharing of expertise on techniques and technical enhancements.

    Public Transportation Equipment sector

    Trends in digitalisation and electrification are continuing to permeate all aspects of the automotive industry, and commercial vehicles and logistics-related sectors stand as no exception in this transition toward a new era. Accordingly, AMR 2024 will commit a stronger focus to the Public Transportation Equipment sector. Across the show floor, visitors will encounter the latest technologies and trends in the logistics sector, presented through a series of product displays, conferences, training sessions, policy discussions and a diverse range of on-site activities. These activities will cover topics including the customisation and improvement of commercial vehicles, testing and diagnosis, car care and maintenance, replacement parts supply, technological integration and green solutions.

    In addition to the aforementioned highlights, AMR 2024 will continue to expand its focus on Car Care, Car Wash and Customising. These showcases will feature fully automatic car washing equipment, tools, consumables and a range of customised exterior components and accessories, presenting visitors with a more diverse selection of innovative products in the aftermarket sector.

    The Auto Maintenance and Repair Expo (AMR) is co-organised by China Automotive Maintenance Equipment Industry Association (CAMEIA), China Automotive Maintenance and Repair Association (CAMRA), Messe Frankfurt (Shanghai) Co Ltd and China National Machinery Industry International Co Ltd (Sinomachint). The fair is one of the 35 global events under Messe Frankfurt’s Mobility and Logistics sector.

    Please contact Messe Frankfurt (Shanghai) Co Ltd at + 86 400 613 8585, visit www.amr-china.cn or email amr@china.messefrankfurt.com for further enquiries.