MalaysianUpdates

Author: Helmi Aziz

  • PCIM Asia 2024 to address high-growth segments of power electronics market through conference and forum line-up

    Mark your calendars for the upcoming PCIM Asia event! This highly anticipated exhibition and conference will once again take place at the prestigious Shenzhen World Exhibition and Convention Centre from 28 – 30 August 2024. Don’t miss out on the latest advancements in power electronics, intelligent motion, renewable energy, and energy management. A significant portion of the booth space for the event’s 2024 edition has already been booked by exhibitors eager to showcase their latest advancements in various market segments such as e-mobility, clean energy, energy storage, and wide-bandgap (WBG) devices. The event aims to foster industry dialogue on these rapidly expanding application areas through a range of themed forums and its renowned conference programmes.

    Electric vehicles (EV) and renewable energy are playing a significant role in the growth of the global power electronics market, specifically for WBG devices like GaN and SiC. This expansion is happening on a global scale. Projections suggest that the markets for these devices have the potential to soar to staggering figures of USD 1.33 billion and USD 5.33 billion respectively by 20261, opening up exciting prospects for business expansion and creativity throughout the industry.

    PCIM Asia 2024 offers participants the opportunity to explore various trends and technologies through multiple channels. These include the exhibition floor, a series of forums, and the PCIM Asia Conference. The event unites professionals from various sectors of the power electronics supply chain, including manufacturers, suppliers, researchers, and industry experts. It provides a platform for networking, exchanging knowledge, and exploring innovative products and solutions.

    Forums and concurrent events

    In addition to the main exhibition, PCIM Asia offers a variety of concurrent forums that allow for further learning and interaction. The Exhibitor Forums offer exhibitors the opportunity to showcase their latest technologies, while the Industry Forums bring together renowned speakers, including researchers and subject matter experts, to delve into the advancements, innovations, and obstacles in the power electronics industry within specific application areas.

    Exhibitor Forums:

    • Power Electronics Application Forum: A platform for exhibitors to present their latest products and solutions to the Chinese power electronics market, with offerings including a trend summit, product release presentations, technical trainings, product demonstrations and business matchmaking sessions.
    • WBG Semiconductor Forum: Addressing the wide bandgap devices market, this forum will cover the latest advancements in SiC and GaN power technologies, discussing supply chain considerations as well as the applications of these technologies in various fields.

    Industry Forums:

    • Electric Vehicles and Intelligent Motion Forum: Industry experts and researchers will engage in discussions on electric vehicles, fuel cells, intelligent control systems and electric drives, all within the context of China’s rapidly expanding EV ecosystem.
    • Clean Energy and Energy Storage Forum: Academics and leading enterprises will explore advancements in renewable energy generation and next-generation energy storage, along with enabling solutions in intelligence, digitalisation, multi-vector energy systems and more, highlighting the role of clean energy in supporting sustainability and the low-carbon transition.

    PCIM Asia Conference

    Like its acclaimed sister event, PCIM Europe in Nuremberg, Germany, PCIM Asia hosts an industry-leading conference concurrently with the exhibition. This conference brings together experts from both industry and academia to exchange technical knowledge and present their latest research findings.

    Reflecting the event’s rising global influence in the power electronics sector, the PCIM Asia Advisory Board reviewed over 100 paper submissions in 2024, representing a 30% increase over the 2023 edition. Topics covered include Si devices, power conversion, e-mobility, packaging technologies, smart grid networks, and more.

    Prospective attendees can register before 1 July to take advantage of an early bird 20% discount on conference tickets. Details and the registration portal can be found at: https://jinshuju.net/portals/RJ4w0v/login.

    PCIM Asia is jointly organised by Guangzhou Guangya Messe Frankfurt Co Ltd and Mesago Messe Frankfurt GmbH. To find out more about PCIM Asia, please visit www.pcimasia-expo.com or email pcimasia@china.messefrankfurt.com.

  • Cherry On Top: Menguasai Industri Muzik Malaysia dengan Single “Ketagih”

    Cherry On Top: Menguasai Industri Muzik Malaysia dengan Single “Ketagih”

    Dunia muzik Malaysia semakin diramaikan dengan kehadiran band rock progresif yang sedang hangat diperbincangkan, Cherry On Top. Mereka mengukuhkan posisi mereka dengan single terbaru, “Ketagih”, yang menampilkan vokalis ternama, Datuk Syafinaz Selamat.

    Cherry On Top, yang terdiri daripada enam anak muda berbakat, telah menawan hati peminat muzik sejak pelancaran single yang mencengangkan, “Ketagih”. Dalam EP sulung mereka yang diterbitkan oleh One Scream Studio, band ini menunjukkan kepelbagaian bakat mereka melalui lima lagu yang memikat.

    Kuzan, pemain keyboard dan vokalis utama band ini, menyuarakan kekagumannya terhadap kolaborasi dengan Datuk Syafinaz Selamat. “Siapalah kami berbanding beliau, Datuk Syafinaz Selamat?” kata Kuzan, yang juga dikenali sebagai Raja Hifzhan Shah Raja Mohd Sham. “Ini adalah penghormatan yang besar bagi kami.”

    Holy, atau Adriana Audrey Michael, vokalis Cherry On Top, turut berasa teruja dengan peluang untuk bekerjasama dengan idolanya. “Saya masih terkejut bahawa impian saya untuk bekerjasama dengan Datuk Syafinaz Selamat telah menjadi kenyataan,” ujarnya, mengenang kembali kagumnya terhadap bakat Datuk Syafinaz sejak kecil.

    Band ini turut menampilkan bakat-bakat seperti Osama, gitaris yang turut mengikuti jejak ayahnya, Dato Jamal Abdillah, serta Ayen Tommy, pemain dram yang mewarisi bakat dari ayahnya, Black dari Wings. Didi dan Bobo, yang juga adik-beradik, turut menyumbangkan kemahiran mereka dalam gitar dan bass.

    Menurut Kuzan, genre rock progresif menjadi teras utama bagi Cherry On Top, meskipun mereka juga menggabungkan unsur-unsur pop, fusion, dan Rhythm & Blues dalam gaya mereka. Nama “Cherry On Top” dipilih untuk mencerminkan gabungan manis antara pelbagai genre muzik dan kehadiran Holy sebagai vokalis wanita dalam kumpulan ini.

    EP “Ketagih” boleh didapati di semua platform digital, serta dalam format fizikal yang terhad. Untuk maklumat lanjut tentang Cherry On Top, penggemar boleh mengikuti mereka di laman Facebook dan Instagram @cherryontop_band, atau mengikuti One Scream Studio di Facebook dan TikTok.

    Cherry On Top bukan hanya sekadar band, tetapi sebuah fenomena baru dalam industri muzik Malaysia yang berpotensi menghidupkan semula dunia muzik tempatan. Dengan bakat yang melimpah dan semangat yang membara, mereka pasti akan terus menjadi perbualan dan pilihan utama di kalangan peminat muzik.

  • The largest edition of Automechanika Ho Chi Minh City opens this Thursday to showcase innovative automotive mobility solutions

    The upcoming sixth edition of Automechanika Ho Chi Minh City is set to welcome 482 exhibitors from 23 countries and regions. The event will take place over three days, from 20 to 22 June 2024. As a major development, the show will now cover both halls A and B of the Saigon Exhibition & Convention Center (SECC), increasing its space by 44 percent to an impressive total of over 22,600 sqm. The new Automotive Mobility Solutions Zone and related conference will showcase the latest trends in AI, electric and digital technologies, automation, and sustainability. It aims to foster information exchange and provide a platform for businesses, workshops, and entertainment, echoing the major themes of the fair.

    When talking about the fair’s upgrade, Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, expressed her optimism about Vietnam’s flourishing automotive market. She emphasized that the show’s expansion is a testament to the increasing confidence and ambition in the industry. The local government’s policies, including the reduction in vehicle registration fees, have contributed to this perspective. Additionally, there has been a notable increase in interest from the international market, with many shifting their investment and procurement channels to the ASEAN region. Automechanika Ho Chi Minh City, as the largest regional trade fair in the automotive aftermarket, will continue to strengthen its position as a comprehensive platform for business, education, and entertainment. It aims to promote regional collaboration and inspire innovation.

    The fair is set to be a truly international event, with 482 exhibitors from 23 countries and regions participating. Attendees can expect a diverse range of offerings from countries such as Brazil, Canada, China, Germany, Georgia, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Peru, Poland, Singapore, South Korea, Spain, Taiwan, Thailand, Turkiye, UAE, UK, US, and Vietnam. It is worth mentioning that Brazil, Georgia, and Peru are among the countries from abroad that are participating for the first time.

    Meanwhile, various countries and regions such as China, India, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand, and the UK are prepared to showcase a diverse range of exhibitors who are eager to explore the potential opportunities in Vietnam.

    Seizing more business opportunities in the new product zone

    In response to the evolving market demands, the debuting Automotive Mobility Solutions Zone aims to promote electrification, digitalisation, AI adoption, automotive manufacturing and automation, logistics and supply chain enhancement, sustainability, and ESG in the automotive industry. Here, VinAI, one of the world’s top 20 research-based companies, is set to spotlight their smart parking and security solutions, while VNH Vietnam will demonstrate their forward-thinking advancements in smart charging systems and electric vehicle technologies.

    In addition, the Chungbuk Technopark, a prominent innovation hub in South Korea, shall host a pavilion that showcases a diverse array of established and emerging brands from the country. Some of the key participants in the area include:

    • 3A spotlighting their electric vehicle;
    • Cenote introducing battery chargers;
    • Gi Motors featuring their electric refrigerated truck;
    • INFAC EPM hightlighting a number of electric battery parts; and,
    • SUNGWOO MOTORS displaying the country’s leading ambulance that holds 70 percent of market shares

    Fostering additional business opportunities, other zones such as Automotive Repair, Maintenance & Care / Accessories & Customising, Electrics & Electronics, and Parts & Components, will present the latest in oils and lubricants, repair equipment and toolkits, car detailing and car washing, accessories, parts and components, and tyres.

    Across the show floor, leading brands include ABB, ADD, Autel, Bosch, Carlas, CTR, Hengst, LAUNCH, LPR, Lucas, Luo’s, OBD, Siemens, Thinkcar, TOPDON, VOLTRONIC, and Xenol.

    The impressive exhibitor roster has drawn high global interest based on the pre-registration figures. Visitors are set to travel from approximately 40 countries and regions around the world, hailing from diverse markets such as Australia, Brazil, Cambodia, China, India, Indonesia, Japan, France, Singapore, South Korea, Poland, Thailand, Türkiye, UAE, UK, and US. This includes buyer delagations from Myanmar, Malaysia, South Korea and Thailand.

    New events for training and networking

    Automechanika Ho Chi Minh City’s fringe events are always the ideal place to exchange knowledge and connect with other business owners, industry professionals, and technicians. In this regard, the new Automotive Mobility Solutions Conference will offer an engaging programme across the first two days of the show (20 and 21 June 2024). In addition to the main conference, other sessions include the Electrification and Digitalisation Business Networking Event; Automotive Logistics, Warehousing and Supply Chain Conference; and, Automotive Manufacturing, Transformation and Automation Workshop, to put efficient and sustainable transportation under the spotlight.

    Speakers are from 3D Smart Solutions, Best Logistics Technology, CCX Partners, Datacolour, FPT Automotive, Hanoi University of Science and Technology, Opex Consulting Group, Schaeffler Technologies, True AI System, Vietnam Automation Association (VAA), Vietnam Association for Supporting Industries (VASI), Vietnam Outsourcing, and Vietsol.

    Elsewhere, the returning Collision Repair Training Workshop will have experts from OTO-HUI and Magic Cube Auto-Aftermarket (a highly influential automotive training consultancy from China) sharing their insights on electric vehicle systems, repair, and safety precautions while DIY Workshops introduce different approaches to car care, detailing, and self-maintenance.

    Entertaining experiences for car enthusiasts
    One of the most unique aspects of Automechanika Ho Chi Minh City is autoFEST@HCMC with the Auto NITZ Music Party lighting up the exhibition hall on day two of the show (21 June 2024). Other highlights include the Auto Service Day, Drift and Stunt Show, EMMA Vietnam – Car Audio and Modifications Competition, and gaming, all of which car lovers can enjoy the excitement and express their passion for car customisation.

    For more information, please visit www.automechanika-hcmc.com or contact Messe Frankfurt (HK) Ltd, +852 2802 7728 / autoasia@hongkong.messefrankfurt.com.

    The trade fair is co-organised by Messe Frankfurt (HK) Ltd, Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam.

    The brand’s flagship show, Automechanika Frankfurt, will return to the stage from 10 to 14 September 2024. Meanwhile, other Automechanika events organised by Messe Frankfurt’s Greater China offices include:

    www.automechanika-shanghai.com

  • The Learning Curve, Part 4: A New AI Model and an Evolving Language

    The Learning Curve, Part 4: A New AI Model and an Evolving Language

    As Samsung continues to lead the way in providing top-notch mobile AI experiences, we take a look at Samsung Research centers across the globe to understand how Galaxy AI is empowering users to reach their full potential. With support for 16 languages, Galaxy AI allows more individuals to enhance their language skills, even without an internet connection, thanks to on-device translation in features like Live Translate, Interpreter, Note Assist, and Browsing Assist. But what exactly goes into developing AI language capabilities? In our previous visit to Vietnam, we explored the process of preparing data for training AI models. This time, we delve into how teams have made Galaxy AI a distinctive offering for both the Chinese mainland and Hong Kong.

    The rapid growth in AI tools that use large language models (LLM) has been seen worldwide, and China is no exception. With Baidu’s ERNIE Bot and Meitu’s MiracleVision emerging as popular choices in China, Samsung R&D Institute China partnered with both companies to help build Galaxy AI features for the country.

    Samsung R&D Institute China in Guangzhou (SRC-G) and Beijing (SRC-B) focused on providing Mandarin speakers in China with a seamless Galaxy AI experience, even though the underlying technology may differ significantly. The team utilized the specialized resources of Chinese dialects from external partners and developed a distinctive Galaxy AI solution for China.

    “We have the advantage of blending global best practices with China’s local practices, as well as creating new features and constantly improving them through daily communication with Chinese consumers,” says Hairong Zhang, Software Innovation Group Leader at SRC-G. “With rich development experience from the Galaxy S24, I’m proud of how our team cooperated with local Chinese AI companies such as Baidu and Meitu to provide a solution that resonates in China.”

    At the beginning, the teams had to acclimate to each other’s working styles and iron out the initial kinks of information asymmetry. Daijun Zhang, Head of SRC-B, established a task force to ensure the project followed the development schedule and moved quickly toward its goals.

    Thanks to the Beijing team’s experience in generating large-scale models and successful collaboration with third-party partners, all the generative AI features were successfully launched in China. The result is a solution that has local relevance and market-specific features such as Touch to Search.

    Expanding on Chinese to Develop for the Cantonese Dialect

    Mandarin Chinese for mainland China was introduced to Galaxy AI when the Galaxy S24 was released in January 2024. However, the task for Samsung R&D Institute China was still incomplete. The team was given the responsibility of creating the AI model for Chinese in Hong Kong (Cantonese), a dialect that builds upon the previous work done for Mandarin but introduces a whole new set of language features to tackle.

    In developing for Cantonese, the China R&D team faced major cultural challenges that it needed to respond to in order to fully support localization for the market. The first cultural phenomenon is the two sets of systems for writing and speech. Hong Kong locals use grammar and expressions similar to Mandarin when writing but adopt a completely different colloquial grammar when communicating daily. Also, Cantonese has nine tones for pronunciation, whereas Mandarin has four.

    Another cultural phenomenon is that the Cantonese dialect itself develops with the times. Add to that the fact that people often blend Cantonese and English into conversations, and it’s clear to see why it was complicated to create test cases and validate language packs.

    “Cantonese is a very unique dialect that varies in different Cantonese-speaking regions,” says Jing Li, who leads the operation for testing the Cantonese AI solution. “Some of the slang, phrases, vocabulary and even the tones are varied from place to place. Therefore, we conducted a large amount of work in verifying the Hong Kong-specific data, as well as proofreading tens of thousands of relevant test cases.”

    With these complexities in mind, SRC-G and SRC-B worked together to support a deep code mix using a mixture of Cantonese and English for speech recognition, simultaneously supporting both written and spoken expressions in machine translation and reflecting current pronunciations in speech synthesis.

    Cultural Impact of Communication

    When Galaxy AI launched the Chinese (Hong Kong) language option, the customer feedback showed that the hard work of the Samsung R&D team was justified.

    For both the Chinese mainland and Hong Kong, Samsung’s Galaxy AI activities show the importance of a global brand having a local presence and expertise, as well as the power of open collaboration with other organizations. In Hong Kong, Cantonese is a key part of the cultural identity of those who live there. That’s why it was so important for the team to get the AI language model right.

    “Language and communication are crucial in every region and in all walks of life,” says Henry Wat, Heads of Engineering Group at Samsung Electronics Hong Kong. “No matter the language, any tool that helps people communicate is invaluable. I believe our work is meaningful.”

    In the next episode of The Learning Curve, we will head to Brazil to see how a team works across cultures and borders to bring Galaxy AI to more people.

    Join Galaxy AI-Volution Squad Today!

    Purchase our latest Galaxy innovation

    To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

  • Joe Flizzow Bakal Mengejutkan Peminat Hip-Hop di Singapura dengan Konsert “THIS IS JOHAN, LIVE IN SINGAPORE”

    Joe Flizzow Bakal Mengejutkan Peminat Hip-Hop di Singapura dengan Konsert “THIS IS JOHAN, LIVE IN SINGAPORE”

    Peminat muzik hip-hop di Singapura kini boleh bersedia untuk menyaksikan persembahan tanpa tandingan apabila Joe Flizzow, perintis hip-hop Malaysia yang legenda, mengadakan konsert solo pertamanya di Singapura. Acara yang dinantikan ini akan berlangsung di The Star Theatre pada 5 Julai 2024, jam 8 malam.

    Joe Flizzow, atau dikenali juga sebagai Johan Bin Ishak, tidak hanya akan mempersembahkan lagu-lagu hit yang telah mengukir namanya dalam industri muzik, tetapi juga akan menghadirkan beberapa lagu baru dari album terkininya yang belum pernah didengar sebelum ini. Beliau bersemangat untuk berkongsi pengalaman ini dengan peminat dari Singapura dan Malaysia, serta bersama rakan artis jemputan yang turut menghiasi acara ini.

    Konsert “THIS IS JOHAN, LIVE IN SINGAPORE” turut mempersembahkan enam rakan artis yang hebat: Alyph, SonaOne, Gard, Ila Damiaa, MK K-Clique, dan Adeep Nahar. Mereka semua akan menyumbangkan keunikan dan bakat masing-masing untuk memeriahkan suasana konsert yang dijangka berlangsung selama 2 jam.

    Bagi peminat yang ingin memperoleh pengalaman yang lebih mendalam, terdapat peluang untuk menghadiri sesi “Meet n Greet” bersama Joe Flizzow dengan membeli tiket berharga SGD88 hingga SGD208. Ini adalah peluang yang jarang terjadi untuk berinteraksi secara langsung dengan artis yang diidolakan.

    Konsert ini didukung oleh penaja utama, POP Motif Interior, dan radio rasmi Singapura, RIA 89.7. Sokongan tambahan turut diberikan oleh Mangobossku Singapura, menunjukkan betapa besarnya antusiasme dan sokongan dari komuniti muzik tempatan. Acara ini dianjurkan oleh Filloz International Pte Ltd, sebuah firma yang telah terbukti dengan kebolehan mereka dalam menguruskan acara-acara besar di Singapura.

    Joe Flizzow bukan sahaja merupakan ikon hip-hop Malaysia, tetapi juga seorang pengarah urusan bagi Def Jam South East Asia, yang mewakili hubungan erat antara muzik hip-hop Asia Tenggara dengan pasaran global. Beliau terkenal dengan usahanya dalam membangunkan bakat-bakat baru dan memperkukuhkan jaringan industri muzik di rantau ini.

    Konsert “THIS IS JOHAN, LIVE IN SINGAPORE” bukan sekadar persembahan muzik, tetapi juga merupakan satu pengalaman budaya yang menggabungkan kepelbagaian dan keunikan dalam industri muzik hip-hop. Jangan lepaskan peluang ini untuk menyaksikan Joe Flizzow dan rakan-rakan artis hebat lain menggegarkan pentas The Star Theatre pada 5 Julai 2024!

  • “Team eMAS Makes History as Malaysia’s First Senior Esports Team, Recognized by Malaysian Book of Records”

    “Team eMAS Makes History as Malaysia’s First Senior Esports Team, Recognized by Malaysian Book of Records”

    Goodday Charge proudly announces the successful formation of Team eMAS, Malaysia’s first senior esports team, through the Boomers2Gamers competition. This is a significant step towards legitimising Esports in Malaysia. The team was officially inaugurated by YB Hannah Yeoh, Malaysia’s Minister for Youth and Sports, emphasising the importance of this groundbreaking initiative.

    The inauguration ceremony took place at Orange Esports Club, Quill City Mall. The Minister for Youth & Sports, YB Hannah Yeoh Tseow Suan, officiated the team’s status as Malaysia’s first Senior Esports Team. Etika’s Chief Executive Officer Group of Companies (Malaysia, Singapore, and Brunei), Santharuban Thurai Sundaram, Amy Gan, VP of Marketing at Etika Sdn Bhd, along with members of the media and guests, were also present at the event. Supported by the top Esports organisation in Malaysia, the Malaysian Esports Federation, the team received additional recognition from the Malaysian Book of Records, solidifying their position in the country’s history.

    The creation of Team eMAS is a major step forward for Goodday Charge’s goal of establishing esports as a legitimate activity. It serves as a platform to foster a greater understanding of esports among the older generation, bridging the gap between generations and promoting bonding with the younger generation. Additionally, it emphasises the various benefits that can be gained from esports, such as improved cognitive function and reflexes.

    Providing to individuals in the 50 and above age group, the Boomers2Gamers campaign saw a remarkable response with 298 applicants. The selection process was rigorous, resulting in the top 10 contestants who underwent an intensive training programme spanning several weeks. During this time, they honed their skills, developed strategic thinking, improved their fitness levels, and learned the importance of teamwork and effective communication. At Goodday Charge, prioritising nutrition and fitness in all sports is a top priority.

    To ensure the team is ready for training, they begin their day with physical exercises and a nutritious meal. Afterward, the coaches lead a crucial strategic discussion before diving into training matches. After the session, the coaches have a debriefing where they review their performance and receive advice on how to improve. Partners like Orange Esports Club, Predator Gaming, and Creative Labs made sure that the participants had an exceptional gaming experience. They provided a state-of-the-art gaming facility, top-notch Predator series gaming laptops, and high-definition gaming headsets.

    Following their impressive wins, the team handpicked six individuals to join their ranks. Trish Lim was appointed as the Team Leader, Nahar Ludhfi took on the role of entry fragger, Ahmad Zamzuri, also known as Tom, joined as the second entry fragger, while Johan Arifin and John Yap were enlisted as support. Additionally, Linda Tee was designated as a substitute. Every member was carefully selected by former professional eSports athletes, Mohd Syazwan ‘Wanr0’ and Mohammed Reza ‘Rexa’, who have a combined experience of over 20 years. They chose the team based on specific criteria.

    In order to strengthen their position in Malaysian esports history, Team eMAS went head-to-head with the professional Counter-Strike team, HXG, in a series of 4 intense matches. This acknowledgment by the Malaysian Electronic Sports Federation and the Malaysia Book of Records solidifies their position as Malaysia’s inaugural Senior Esports Team.

    Goodday Charge is showing their dedication to esports by providing support to team HXG’s men’s and women’s teams. These teams are gearing up to represent Malaysia at the Asian Esports Championship in Chengdu, China. Their ultimate goal is to qualify for the 2024 International Esports Federation World Cup in Riyadh, Saudi Arabia, which is the largest country-based event in the world.

    YB Hannah Yeoh Tseow Suan, Minister of Youth & Sports, emphasised the importance of such initiatives. “Esports is often perceived as the domain of the young, focused solely on entertainment. However, through initiatives like Boomers2Gamers, we demonstrate that esports encompasses much more. It is about strategic thinking, mental agility, and community – qualities that resonate with traditional sports.”

    She added, “I commend Goodday Charge for spearheading the formation of this team and aligning with initiatives by the Ministry of Youth and Sports. This programme Boomers2Gamers, initiated by Goodday Charge, makes esports more inclusive by creating a better understanding and greater acceptance which will help bridge the generation gap. Inclusivity is among the key thrusts of the Ministry of Youth and Sports.”

    Amy Gan, VP of Marketing at Etika Sdn Bhd, shared her enthusiasm for the initiative, stating, “Goodday Charge is dedicated to championing the belief that esports is a sport, requiring discipline, skill, and fitness for optimal performance. From supporting the National eSport Development Guideline (NESDEG) with the Ministry of Youth and Sports to sponsoring the 2024 Malaysian Esports Awards, our aim is to change negative stereotypes and misconceptions of esports in Malaysia. As a nutrition partner, Goodday Charge provides delicious chocolate milk that is specially formulated with essential nutrients like proteins and Vitamin B complex to sustain our esports athletes during competitions.”

    Speaking on the team, she added, “Malaysia has many passionate gamers, but societal stigma, especially from the older generation, hinders the acceptance of esports as a legitimate sport. To bridge this gap, Goodday Charge launched the “Boomers to Gamers” initiative, forming the first senior esports team, Team eMAS. Exemplifying the values so commonly associated with traditional sports of teamwork, discipline, and an iron will, they are Malaysia’s greatest advocates for the development and legitimization of esports in Malaysia.”

    Team eMAS’s Team Leader, Trish, expressed her excitement about leading the team. “I am grateful to Goodday Charge for this amazing experience. When I joined, I had no experience with Esports, and would not support it as a pathway for my family members. I had only heard about Esports from my son, but only after I joined the campaign did I realise how big Esports was. Now, I can’t believe we’re a part of this movement – and that I’m the team captain!” 

    Team eMAS shared their feelings at the ceremony. “This has been an eye-opening experience. Though some of us played casually before, this was our first foray into Esports, and it was initially overwhelming. With support from Goodday Charge and our coaches, we overcame the odds and couldn’t be happier. Trish has been an inspiration, always looking out for the team both in-game and during downtimes. She truly deserved the role of team captain.”

    Goodday Charge first announced the Boomers2Gamers campaign in February, seeking to debunk myths, challenge negative stereotypes and promote greater acceptance of esports as a legitimate sport in Malaysia. With prevailing misperceptions and stigmas towards esports as a sedentary and not a ‘real’ sport, Goodday is here to tell consumers that esports is a sport by shedding light on its competitive nature, demanding high levels of athleticism, especially in the areas of fitness and nutrition, just like other sports. This is where Goodday Charge comes in, with their specially formulated chocolate milk that is packed with energy and ten nutrients of Multipro®, including vitamin B complex for sustained energy to support esports athletes throughout their training.

    Amy Gan added, “We are not stopping here. In fact, due to the success of the campaign and overwhelming response from the participants, Orange Esports and Goodday will continue to develop the narratives of healthy gaming in a fully inclusive gaming esports ecosystem for all ages by dedicating

    every Tuesday as a Boomers2Gamers day. Seniors can simply come and compete with their friends for free or look forward to workshops conducted by the club. Look out for more details coming soon!”

    Get ready to witness the captivating journey of Team eMAS as Goodday Charge presents a limited reality series. Join the rollercoaster ride of highs and lows, triumphs and defeats as you follow the rise of this remarkable team. Hosting the show is none other than the beloved Malaysian caster, Tash Bunny, with a special guest appearance by Sir Cloud, who played a crucial role in mentoring the finalists. Coming soon to Astro Arena, this marks a significant milestone for esports as it makes its debut on a sports-focused channel, solidifying its status as a legitimate sport alongside others. To stay up-to-date on the release date and Goodday Charge’s efforts in legitimising esports, make sure to follow Goodday Milk Malaysia on Facebook, Instagram, and TikTok. They will provide you with the latest updates.

  • Chery Auto Malaysia Melangkah Ke Hadapan dengan Pelancaran Kilang Baru di Shah Alam

    Chery Auto Malaysia Melangkah Ke Hadapan dengan Pelancaran Kilang Baru di Shah Alam

    Keputusan Chery Auto Malaysia Sdn Bhd untuk membuka Kilang Korporat Malaysia di Shah Alam telah mencetuskan gelombang optimisme dalam industri automotif negara. Pelancaran kilang ini tidak hanya memperkukuhkan kehadiran Chery di Malaysia tetapi juga memperluaskan pengaruhnya ke seluruh rantau ASEAN yang berkembang pesat.

    Terletak di zon perindustrian yang strategik di Shah Alam, kilang baru Chery mendapat kelebihan yang signifikan dengan kedekatannya kepada pengeluar tempatan dan pelabuhan utama di Malaysia. Ini memudahkan proses pengedaran dan pengeksportan kenderaan mereka ke pasaran luar negara, merangkumi seluruh ASEAN.

    Pelancaran kilang ini turut memberi peluang kepada lebih daripada 500 pekerjaan baharu, menunjukkan komitmen Chery dalam membangunkan industri tempatan serta meningkatkan taraf hidup masyarakat tempatan melalui peningkatan kemahiran.

    Keunggulan Model Pertama: JAECOO J7 AWD dan 2WD

    JAECOO J7, sebagai model pertama yang dikeluarkan dari kilang Shah Alam, menyajikan gabungan unggul antara kemewahan, prestasi lasak, dan teknologi canggih dalam segmen SUV premium. Kehadirannya memberi pilihan yang menarik kepada pasaran Malaysia yang semakin matang dan eksklusif.

    Chery juga menggariskan visi masa depan dengan memperkenalkan kenderaan elektrik seperti JAECOO J6 dan Tiggo 8 Pro Plug-in Hybrid Electric Vehicle (PHEV) di Malaysia Autoshow 2024. Ini menunjukkan kesungguhan mereka dalam mempromosikan teknologi hijau dan mobiliti lestari, seiring dengan permintaan global yang semakin meningkat terhadap kenderaan cekap tenaga.

    Pelancaran Kilang Korporat Malaysia Chery di Shah Alam bukan sahaja memperkukuhkan posisi Chery sebagai pemain utama dalam industri automotif Malaysia, tetapi juga memberi dorongan signifikan kepada ekonomi negara. Dengan fokus kepada inovasi produk dan komitmen kepada kelestarian, Chery terus berusaha memenuhi keperluan serta mengekalkan kepuasan pelanggan di Malaysia. Untuk maklumat lanjut mengenai Chery dan produk mereka, layari laman web rasmi di www.chery.my atau ikuti perkembangan terkini mereka di platform media sosial.

  • Bey Sobar Bey Freestyle Dance: Peluang Emas Menjadi Bintang TikTok

    Bey Sobar Bey Freestyle Dance: Peluang Emas Menjadi Bintang TikTok

    Para peminat tarian dan pengguna TikTok, berita gembira kini tiba! Minyak Masak Kijang Gold dan Kijang Music mengumumkan pertandingan ‘Bey Sobar Bey’ Freestyle Dance yang pastinya akan menggemparkan dunia digital. Dengan hadiah wang tunai berjumlah RM5,000 untuk dimenangi, ini merupakan peluang emas yang tidak boleh dilepaskan!

    Lagu viral “Cinta Setandan Pisang” oleh Eda Ezrin dan Den Manjo telah mencapai lebih dari 10 juta tontonan di YouTube dan menjadi fenomena di TikTok, berjaya menduduki tangga ke-4 carta RIM. Anda kini berpeluang untuk menunjukkan bakat tarian freestyle anda dengan lagu ini!

    Hadiah Menggiurkan Menanti Anda

    Peserta yang berjaya akan membawa pulang wang tunai RM2,500 sebagai juara utama! Tempat kedua berhak menerima RM1,000 dan tempat ketiga memperoleh RM500. Tambahan pula, 10 peserta berjaya akan mendapat saguhati RM100 setiap satu. Hadiah menarik ini pasti akan menarik lebih ramai untuk menyertai dan mempamerkan kreativiti mereka.

    Cara Menyertai

    1. Ikuti Akaun TikTok: Pastikan anda mengikuti @kijangmusic dan @minyakmasakkijanggold1.
    2. Rakam Video: Rakam video freestyle anda dengan lagu “Cinta Setandan Pisang” (Bey Sobar Bey) dengan durasi tidak melebihi 1 minit.
    3. Muat Naik: Upload video anda di TikTok dan tag @kijangmusic dan @minyakmasakkijanggold1.
    4. Tetapan Profil: Pastikan profil TikTok anda berada dalam keadaan ‘PUBLIC’.

    Tarikh Penting

    Pertandingan bermula dari 18 Mei hingga 18 Jun 2024. Pengumuman pemenang akan dibuat pada 21 Jun 2024 di akaun TikTok Minyak Masak Kijang Gold dan Kijang Music.

    Penilaian

    Pemenang akan dipilih berdasarkan kreativiti tarian dan jumlah tontonan di TikTok oleh juri dari Kijang Gold dan Kijang Music. Keputusan juri adalah muktamad.

    Terma dan Syarat

    Pertandingan terbuka kepada semua, kecuali pekerja syarikat, pembekal, dan syarikat sekutu yang berkaitan dengan Kijang Gold dan Kijang Music. Sila rujuk terma dan syarat lengkap di akaun TikTok rasmi @kijangmusic dan @minyakmasakkijanggold1.

    Jom Menunjukkan Bakat Anda!

    Jangan lepaskan peluang ini untuk menjadi bintang TikTok dengan menunjukkan bakat tarian anda! Sertai ‘Bey Sobar Bey’ Freestyle Dance sekarang dan rebut hadiah wang tunai yang lumayan. Siapa tahu, anda mungkin adalah bintang tarian seterusnya yang akan menyinar di TikTok!

  • Feel the the Perfect Videography Companion: Galaxy A55 5G

    Feel the the Perfect Videography Companion: Galaxy A55 5G

    In today’s digital age, the ability to capture high-quality videos has become increasingly crucial, especially with the rise of social media and digital storytelling. Whether you’re documenting your travels, creating content, or simply capturing everyday moments, the Samsung Galaxy A55 5G is the perfect companion for videography enthusiasts. Experience the power of our cutting-edge 12-bit Super HDR technology. Capture videos that come to life with stunning FHD resolution at 30fps and an astonishing palette of 6.8 billion colours. Witness vibrant and precise colour reproduction like never before. HDR technology is able to capture a wide range of light and shadow, resulting in improved detail and clarity in each shot. This makes it an excellent choice for outdoor photography or when dealing with difficult lighting situations.

    The Galaxy A55 5G has an impressive feature: Optical Image Stabilisation (OIS) combined with 4K Adaptive Video Digital Image Stabilisation (VDIS). Experience the ultimate stability and vividness in your videos, even while on the move. Whether you’re strolling, sprinting, or capturing a spontaneous moment, the Galaxy A55 5G’s advanced stabilisation ensures a seamless and refined video output, greatly minimising any blurring caused by motion.

    When shooting in challenging lighting situations, like a sunset or a poorly lit room, HDR can be relied upon to effectively balance light and shadows. This technique enhances details that may otherwise go unnoticed. Picture yourself in the midst of a bustling street festival, strolling through the throngs of people and capturing the vivid hues of the festive decorations using Super HDR. As you move, the 4K Adaptive VDIS technology ensures that your video remains stable, capturing every detail with smoothness and clarity. This allows you to capture the performers and the intricate designs of the stalls with precision. The Galaxy A55 5G is crafted to be the perfect partner for your videography needs, guaranteeing that every video you record is filled with life and energy, capturing the essence of the moment.

    Exciting Promotions for the Galaxy A35 5G and A55 5G!

    Exciting news for Samsung enthusiasts! Receive a free Galaxy Fit3 when you buy a Galaxy A35 5G before June 30, 2024. Get more value with our extended promotions! With every purchase of the Galaxy A55 5G, you’ll receive complimentary Galaxy Buds FE. Plus, enjoy up to 30% off on selected Samsung accessories with any Galaxy A35 5G or A55 5G purchase. And don’t forget, all purchases come with a free 1-Year Warranty. Make sure you don’t overlook these amazing deals!

    Awesome Deals

    Models Recommended Retail Price Colours Promotion
    Galaxy A55 5G (256GB) RM1,999 Awesome IceBlue
    Awesome Lilac
    Awesome Navy    		 • Complimentary Galaxy Buds FE worth RM 399


    • Free 1 Year Extended Warranty worth RM129 


    • Enjoy purchase with purchase up to 30% OFF such as the latest Galaxy Fit3 and selected Samsung Branded Accessories
    Galaxy A35 5G (256GB) RM1,699 Awesome IceBlue
    Awesome Lilac
    Awesome Navy    		 • Complimentary Galaxy Fit3 worth 

    RM 299


    • Free 1 Year Extended Warranty worth RM129 


    • Enjoy purchase with purchase up to 30% OFF such as the latest Galaxy Fit3 and selected Samsung Branded Accessories


    To purchase the Galaxy A55 5G series, visit: 

    https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-256gb-sm-a556elbdxme/ 

    To purchase the Galaxy A35 5G series, visit:

    https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a35-5g-awesome-lilac-256gb-sm-a356elvgxme/

  • Formnext + PM South China 2024 to accelerate China’s advanced manufacturing ambitions

    In December of last year, the Chinese government released a report that identified additive manufacturing (AM) and powder metallurgy as part of the nation’s “strategic emerging industries.”1This recognition highlights the significance of these technologies in the country’s strategic plan for long-term industrial growth and sets them up for additional research and investment opportunities. Formnext + PM South China is set to make a comeback at the Shenzhen World Exhibition and Convention Centre from 28 – 30 August 2024, showcasing its unwavering dedication to this industry. The event aims to create a platform for Chinese and international companies in the additive manufacturing, powder metallurgy, and advanced ceramics industries to come together. This gathering will foster new business opportunities and encourage collaboration among participants.

    Across various industries such as automotive, aerospace, defence, dental, and electronics, advanced manufacturing technologies are gaining popularity on a global scale. China’s additive manufacturing industry has experienced significant growth in recent years, expanding at an impressive rate of nearly 30% between 2015 and 2022. The expansion has facilitated the rise of an increasing number of local businesses in the industry.

    The current market conditions also have an impact on powder metallurgy, which, similar to metal additive manufacturing, depends on powdered metal feedstock. With the increasing popularity of metal AM systems, there is a growing need for top-notch metal powders. This has led to significant progress in materials and production methods within the interconnected supply chains.

    In 2024, Formnext + PM South China will bring together these interconnected fields once more, serving as a central hub for industry professionals to explore innovative solutions, forge partnerships, and propel technological advancement. The 2023 event demonstrated its status as a thriving centre for innovation and collaboration, with a significant rise in exhibitor and visitor numbers, reaching 38% and 41% respectively. This year, the event is set to maintain its growth with an expected 300 exhibitors covering 20,000 sqm of floor space.

    The event draws high-profile exhibitors from both domestic and international markets, offering a wide range of equipment, materials, software, services, post-processing solutions, and more. Confirmed attendees in the field of additive manufacturing include ADDDLIT, Addireen 3D, Avimetal AM, Bright Laser, Cerawei, EASYMFG, Enigma, Farsoon, FLOW-3D, Haitian Additive, HP, INTAMSYS, Jinwu, KOCEL, Rong Technology, Seal Laser, ShangCai 3D, TenDimensions, Tianhong Laser and Zhongyuan Advanced Materials.

    Representing the powder metallurgy and advanced ceramics sectors, companies such as Alcera, Cfine Machinery, Cincy Intelligent Equipment, Facerom T, Gangwon Technopark, Guci, Huaxin Electric Furnace, Jinchuan Group, Jiuyajiu Intelligent Equipment, Junci Electronic, KamTai Refractories, Lixin Industry, Longding New Mstar, Mei-Yang Vacuum, NCS Testing, Shenxing Technology, Sinterzone, Sunrise CNC Bearing Equipment, Taike Micro Porcelain, Union Process Precision, XY New Material, Yibenxin Intelligent, Yuean Advanced, Zhonghuan Furnace and more will also be in attendance.

    Expert insights at the Formnext + PM South China fringe programme:

    Alongside the exhibition, Formnext + PM South China 2024 will host a diverse fringe programme, designed to provide participants with deeper insights into specialised areas of manufacturing technology and promote information exchange. These sessions will convene industry experts and leading companies, allowing them to present their latest research, discuss new applications, and introduce unveil new product offerings. Highlights of this year’s programme include:

    • The 6th China Injection Moulding and Additive Manufacturing Technology and Application Summit
    • The 2nd International Directed Energy Deposition Additive Manufacturing Technology and Application Summit
    • The Binder Jetting Additive Manufacturing Technology Forum
    • The 2024 South China Advanced Ceramics Frontier and Industry Development Forum
    • The Laser Additive Manufacturing Forum
    • 3D Printing Technologies in Mould Making Summit
    • Summit Forum on Frontier Technology and Industrial Development of Silicon Carbide Materials

    Formnext + PM South China is jointly organised by Guangzhou Guangya Messe Frankfurt Co Ltd and Uniris Exhibition Shanghai Co Ltd. The fair is part of a series of international events in the Manufacturing Technologies & Components cluster organised by Messe Frankfurt. Other events within this cluster include:

    • Formnext: 19 – 22 November 2024, Frankfurt, Germany
    • Asiamold Select – Shenzhen: 28 – 30 August 2024, Shenzhen, China
    • Asiamold Select – Guangzhou: 25 – 27 February 2025, Guangzhou, China
    • IMTS 2024 Additive Manufacturing Sector – Accelerated by Formnext: 9 – 14 September 2024, Chicago, USA
    • Formnext Forum Tokyo: 26 – 27 September 2024, Tokyo, Japan

    For more information, please visit www.formnext-pm.com or email formnext‑pm@china.messefrankfurt.com.