Author: Farihin Azlan

  • Mastercard Leads the Move Toward Password-Free, Number-Free Payments Across Asia Pacific by 2030

    At the Singapore FinTech Festival, Mastercard unveiled its ambitious plan to make online shopping across Asia Pacific completely password-free and number-free by 2030, aiming to transform the region’s rapidly growing e-commerce landscape. Currently, over a third of Mastercard transactions worldwide are tokenized, but bringing this vision to Asia Pacific — projected to surpass USD 7 trillion in e-commerce by 2030 — will require collaboration across banks, merchants, digital wallets, and technology partners.

    Mastercard’s approach leverages secure, tokenized payments powered by biometric authentication, eliminating the need for manual card entry or static passwords. This initiative builds on its progress in India, where near-complete tokenization for e-commerce was achieved through partnerships with regulators, banks, and merchants. The next phase targets full adoption in Singapore, Malaysia, and Vietnam by 2027, key markets driving Southeast Asia’s digital transformation, where digital payments are expected to account for 94% of e-commerce transactions in a market worth USD 325 billion by 2028.

    The move comes amid growing challenges in online shopping. Card-not-present fraud remains seven times higher than in-store fraud, with global losses projected to exceed USD 100 billion by 2029, while eight in ten shoppers abandon their carts, nearly half citing checkout frustration. Mastercard’s solution replaces passwords and card numbers with secure tokens and on-device biometrics, streamlining payments through Click to Pay and enhancing trust across devices and platforms.

    Where tokenization is already implemented, approval rates have increased by up to 6%, generating over USD 2 billion in additional monthly sales for merchants. The benefits are clear: faster and more reliable checkouts, stronger security, higher customer satisfaction, and seamless digital wallet integration for consumers across more than 150 million Mastercard-accepted merchants worldwide. “The vision is simple: no passwords, no manual card entry, no friction,” said Sandeep Malhotra, Executive Vice President, Core Payments, Asia Pacific, Mastercard. “By uniting the industry, Mastercard is accelerating adoption of tokenization and payment passkeys to create a single, secure experience for password-free payments. Approval rates are rising, fraud is falling, and millions of shoppers are enjoying faster, safer checkouts.”

    Looking ahead, Mastercard sees this shift as part of the next paradigm in intelligent commerce, moving from cash to digital, and now to AI-driven, connected, and agentic commerce, where trusted digital assistants can shop and pay securely on behalf of consumers. Tokenization and passkeys serve as the foundation for a smarter, safer, and more seamless future, unlocking new possibilities for both businesses and consumers. The regional roadmap builds on Mastercard’s successful launch of its Payment Passkey Service in India, where device-based biometric checkout improved security and simplicity, setting the stage for its 2030 vision across Asia Pacific.

    This initiative underscores Mastercard’s commitment to shaping the future of frictionless, secure, and intelligent commerce across one of the world’s fastest-growing digital markets.

  • From Kuala Lumpur to Bangkok to Jakarta — great art transcends all boundaries.

    From Kuala Lumpur to Bangkok to Jakarta — great art transcends all boundaries.

    The vibrant spirit and colours of Southeast Asia came alive at MR D.I.Y. Plus, Mid Valley Kuala Lumpur, as MR D.I.Y. officially announced the winners of its inaugural MR D.I.Y. Regional Art Competition, held under the inspiring theme “Identity & Diversity.” This first-ever regional edition marked a new milestone for MR D.I.Y.’s long-standing art initiative, bringing together creative talents from Malaysia, Indonesia, and Thailand in a celebration of culture, connection, and shared identity.

    The MR D.I.Y. Regional Art Exhibition showcases exceptional artworks by national winners from the three participating countries, each selected to represent their homeland at the regional level. Open to the public from 12 to 17 November 2025 at MR D.I.Y. Plus, Mid Valley Kuala Lumpur, the exhibition highlights the region’s artistic richness through pieces that explore personal and cultural narratives on identity, heritage, and diversity. Each artwork offers a unique perspective, reflecting Southeast Asia’s dynamic blend of traditions and contemporary creativity.

    A panel of nine distinguished judges from Malaysia, Thailand, and Indonesia convened on 30 October 2025 to evaluate the finalists’ works based on creativity, originality, and interpretation of the theme. The Malaysian judges included Ivan Gabriel, Bingley Sim, and Liong Mei Yin; Thailand was represented by Vichaya Mukdamanee, Subhachog Jumsai Na Ayudhya, and Watjanasin Charuwattanakitti; while Ristyo Hartanto, Budhy Irawati, and Haryadi Tandio formed the Indonesian panel.

    Mohd Al-Khuzairie proudly stands with his Grand Prize winning artwork – “In the Mood of Love: Time and Memory”

    The Grand Prize (Public Category) was awarded to Mohd Al-Khuzairie from Malaysia for his evocative piece “In the Mood for Love: Time and Memory,” while the Grand Prize (Educational Category) went to Diandra Lamees from Indonesia for her expressive artwork “Upacara Imlek Versiku.” Both artists were commended for their powerful storytelling and emotional depth that captured the spirit of the competition.

    Speaking at the ceremony, MR D.I.Y. Group Chief Executive Officer, Adrian Ong, shared the company’s vision behind the initiative: “This competition represents more than just art – it’s a celebration of who we are as a region. By connecting artists from different countries, we hope to inspire more creativity, understanding, and appreciation of the diverse cultures that make up Southeast Asia.”

    Launched in 2022, the MR D.I.Y. Art Competition began as a national platform to nurture homegrown artistic talent and foster an inclusive creative community in Malaysia. Its success and overwhelming response encouraged MR D.I.Y. to expand the initiative regionally, reflecting the brand’s own growth across Southeast Asia. Through this platform, MR D.I.Y. continues to champion arts and culture as vital expressions of identity, creativity, and unity.

    For the full list of winners and more details about the MR D.I.Y. Regional Art Competition, visit mrdiy.com or follow MR D.I.Y. on Facebook, Instagram, and TikTok.

  • “Guangdong in Frames, Souls in Resonance — Chinese Film Week” Opens in Kuala Lumpur, Showcasing the Creative Spirit of Guangdong Cinema

    “Guangdong in Frames, Souls in Resonance — Chinese Film Week” Opens in Kuala Lumpur, Showcasing the Creative Spirit of Guangdong Cinema

    The Guangdong in Frames, Souls in Resonance — Chinese Film Week officially opened this evening at GSC MyTOWN, Kuala Lumpur, marking the Malaysian stop of its Southeast Asian tour. The week-long event shines a spotlight on five remarkable films produced in Guangdong, each offering a window into the region’s creative energy, artistic depth, and evolving voice in contemporary Chinese cinema.

    The opening ceremony brought together key representatives from both China and Malaysia’s film industries, including the Guangdong Film & Television Service Platform, the Guangzhou Film Association, and Beyond Frozen Films. From Malaysia, the National Film Development Corporation Malaysia (FINAS), local partner Blackflag Sdn. Bhd., and Official Cinema Partner GSC International Screens joined the celebration. Also in attendance were filmmakers, cultural figures, and members of Malaysia’s film community — all united in supporting the growing cinematic exchange between Guangdong and Southeast Asia.

    Delivering the keynote address, Zhao Meng Fei, Director of the Guangdong Film & Television Service Platform and President & Secretary-General of the Guangzhou Film Association, expressed gratitude for Malaysia’s warm reception. “Film is a universal language that transcends borders and connects hearts,” he said. “China and Malaysia share deep cultural roots — from the echoes of Cantonese dialects to the aroma of tea shared across tables. These five films reflect Lingnan’s humanity and its love for life. Through light and shadow, we hope to let friendship and culture flourish even more vividly.” Zhao also highlighted that the upcoming 2025 Guangzhou Film Expo, scheduled for December, will continue to strengthen collaboration between the two nations by remaining “market-oriented, audience-driven, and internationally connected” — part of China’s broader vision to enhance its global cinematic presence.

    The evening culminated with the Malaysian premiere of The Sun Rises on Us All by Cai Shangjun — the first Guangdong-produced film ever selected for the Main Competition at the Venice Film Festival, where actress Xin Zhilei took home the prestigious Volpi Cup for Best Actress. Director Huo Meng, whose acclaimed feature Crossing the Border – Zhaoguan is also part of the lineup, was present to engage with Malaysian audiences and share insights into his filmmaking journey.

    Running from 12 to 16 November 2025, Guangdong in Frames, Souls in Resonance — Chinese Film Week features a diverse line-up that encapsulates the creative breadth of Guangdong cinema. The programme includes Cai Shangjun’s The Sun Rises on Us All, Huo Meng’s Crossing the Border – Zhaoguan, the Cantonese opera-inspired White Snake, the heartfelt Teochew family drama Back to Love, and the visually stunning animated feature Fall Into the Mortal World.

    All screenings will take place exclusively at GSC MyTOWN, Kuala Lumpur. Tickets are available through GSC ticketing kiosks, the official website gsc.com.my, and the GSC Mobile App — inviting Malaysian audiences to experience the artistry, humanity, and cultural resonance of Guangdong’s modern cinema.

  • Knai Bang Chatt in Kep West Unveils Festive “Year-End Escape” and New Year Art & Yoga Retreat

    Knai Bang Chatt in Kep West Unveils Festive “Year-End Escape” and New Year Art & Yoga Retreat

    Knai Bang Chatt by Kep West is inviting travellers to bid farewell to 2025 and welcome 2026 in soulful style with two uniquely curated experiences that celebrate connection, creativity, and the natural beauty of Cambodia’s coast. From December 28–31, 2025, the Year End Escape offers a festive coastal journey blending nostalgic rail travel, barefoot luxury, and immersive discovery. Guests can embark on a scenic train ride from Phnom Penh to Kep before settling into three nights at Knai Bang Chatt, Cambodia’s iconic seaside retreat. The four-day program features a series of curated experiences including rooftop cocktails at The Deck, a seafood celebration at Crab & Co., private island excursions with Marine Conservation Cambodia, and sunset cruises along Kep’s picturesque shoreline. The journey can be extended with a lively End-of-Year Party and New Year’s Brunch, providing the perfect coastal countdown to the new year.

    Immediately following, from January 1–4, 2026, the resort transforms into a sanctuary for reflection and creativity with the New Beginnings: Art & Yoga Retreat. Guided by yoga instructor Lana and artist Lolli, this four-day, three-night retreat focuses on mindful renewal through sunrise yoga, intuitive art sessions, meditation, and a creative excursion to Koh Po island. Participants are encouraged to reconnect with themselves through restorative practices, nourishing meals, and serene evenings under the stars, all within the tranquil surroundings of Knai Bang Chatt.

    Together, these two experiences encapsulate the philosophy of regenerative travel that Knai Bang Chatt is known for, offering journeys that rejuvenate both the traveller and the destination. Founder Jef Moons emphasizes that the programs are designed to close the year with gratitude and open the next with intention, allowing guests to move seamlessly from festive celebration to mindful restoration while enjoying the natural beauty and soulful charm of Cambodia’s coast.

    If you want, I can also craft a shorter, punchy version tailored for lifestyle or travel media that highlights the key experiences and dates. Do you want me to do that?

  • Canon Introduces “Think Big Klang Valley Series 2025” to Support Malaysian Businesses Thriving in the AI Era

    Canon Introduces “Think Big Klang Valley Series 2025” to Support Malaysian Businesses Thriving in the AI Era

    Canon Marketing Malaysia (Canon) successfully wrapped up the Think Big Klang Valley Series 2025 at Sheraton Petaling Jaya, a premier forum that brought together business leaders, policymakers, and innovators to explore how smart technologies can drive productivity, resilience, and sustainable growth in Malaysia’s digital-first economy. The event, themed “Future-Ready Malaysia: Innovation, Resilience, Growth,” marked the culmination of Canon’s nationwide Think Big 2025 series, following earlier editions in Johor Bahru, Penang, and Putrajaya.

    The forum featured a keynote address by YB Gobind Singh Deo, Minister of Digital, Malaysia, titled “Future Ready Malaysia, Unlocking ASEAN’s AI Advantages,” reinforcing the government’s commitment to accelerating Malaysia’s digital transformation and innovation agenda. Attendees also engaged in a fireside session and panel discussion, where thought leaders shared insights on how businesses can harness AI and automation to optimize performance, automate processes, and innovate sustainably in a rapidly evolving digital landscape. Key speakers included Dr. Jasmine Begum, Non-Executive Chairperson of MIMOS Berhad, and Alan Tan, Chief Economist of Affin Bank Group, who offered perspectives on Malaysia’s readiness for an AI-driven future and strategies for long-term business resilience.

    Norihiro Katagiri, Senior Vice President of Canon Singapore, shares his vision on how Canon’s latest imageFORCE series empowers businesses to innovate, enhance productivity, and move towards a future-ready Malaysia.

    Masato Yoshiie, President & CEO of Canon Marketing Malaysia, highlighted Canon’s ongoing commitment to supporting organizations of all sizes in unlocking efficiencies through AI, automation, and cloud-enabled solutions. “Through Think Big, we aim to empower businesses with the right tools and insights to think bigger, innovate faster, and create sustainable impact in a rapidly evolving economy,” he said. Vincent Low, Head of Business Imaging Solution Centre, Canon Marketing Malaysia, added that Malaysia’s growing leadership in AI and cloud innovation reflects a strong national commitment to a digital-first future, and Canon is proud to support enterprises with smart, scalable technologies that enhance workflows, efficiency, and operational resilience.

    Complementing the leadership discussions, Canon showcased its latest smart business solutions, including the launch of the imageFORCE multi-function device (MFD) series, Canon’s next-generation system designed for AI-assisted smart maintenance, intelligent data capture, and predictive analytics to maximize uptime and operational efficiency. Built on four pillars—Security, Reliability, Connectivity, and Sustainability—the imageFORCE series supports smarter, more responsible operations and integrates advanced security and cloud capabilities to facilitate seamless collaboration across hybrid work environments.

    Masato Yoshiie, President & CEO of Canon Marketing Malaysia, welcomes guests to Canon’s “Think Big” event at Sheraton Petaling Jaya, setting the stage for an inspiring showcase of innovation and business transformation.

    The Think Big Klang Valley Series 2025 reaffirmed Canon’s role as a trusted partner to Malaysian businesses, providing actionable insights and technologies that enable enterprises to innovate, adapt, and thrive. As part of the Think Big Leadership Business Series, an initiative launched in Singapore in 2010, Canon continues to inspire business leaders to navigate a fast-evolving landscape, demonstrating how innovation and technology can drive sustainable growth while preparing Malaysia for a future-ready, digital-first economy.

  • Jiwa Sama, Tafsiran Berbeza: El Putra Sarira & Leya Princy Hidupkan Watak ‘Rangga & Cinta’

    Jiwa Sama, Tafsiran Berbeza: El Putra Sarira & Leya Princy Hidupkan Watak ‘Rangga & Cinta’

    Sedang hangat di pawagam seluruh negara, Rangga & Cinta bukan sekadar mengimbau kisah cinta legenda yang pernah menawan hati jutaan penonton, tetapi turut membuka lembaran baharu buat dua pelakon muda berbakat besar, El Putra Sarira dan Leya Princy. Gandingan mereka membawa kehangatan tersendiri, menampilkan tafsiran segar terhadap watak ikonik Rangga dan Cinta dengan sentuhan emosi yang jujur dan menyentuh hati.

    El Putra Sarira, anak kelahiran Papua Barat pada 30 Disember 2003, menempuh perjalanan panjang sebelum bergelar pelakon utama. Meninggalkan kampung halaman yang jauh dari kota, El menempuh perjalanan berjam-jam menaiki kapal dan penerbangan sebelum akhirnya menjejakkan kaki ke Jakarta untuk melanjutkan pengajian di Universiti Dipa Makassar. Di sinilah cintanya terhadap dunia seni mula berputik, hingga akhirnya berjaya melepasi uji bakat filem Rangga & Cinta. Lebih istimewa, pemilihannya dibuat sendiri oleh Nicholas Saputra, pelakon asal watak Rangga dalam Ada Apa Dengan Cinta?, menjadikan El seolah-olah pewaris legasi kisah cinta paling ikonik Asia Tenggara itu.

    El “Shadday” Putra Sarira sebagai Rangga

    Bagi Leya Princy, dunia seni mengalir dalam darahnya. Dilahirkan di Jakarta pada 18 November 2006, anak kepada pasangan pelakon terkenal Perry Maryadi dan Risma Nilawati ini mula mencipta nama melalui siri web Pernikahan Dini. Rangga & Cinta menjadi debut filem pertamanya sebagai pelakon utama, menyerlahkan bakat luar biasa dan karisma semula jadinya. Selain berlakon, Leya turut bergiat aktif sebagai penyanyi di bawah label Trinity Optima Productions, membuktikan bakatnya melangkaui satu bidang seni sahaja.

    Sejak tayangan filem ini, media sosial dibanjiri pujian terhadap keserasian dua bintang muda ini. Penonton terpikat bukan sahaja dengan lakonan mereka, tetapi juga keakraban yang terpancar di layar dan di luar set penggambaran. Menurut El, rahsia chemistry mereka terletak pada usaha memahami jiwa watak masing-masing — daripada perbualan mendalam hingga ke aktiviti bersama seperti mengunjungi kedai buku, tempat yang dekat dengan dunia Rangga dan Cinta. Bagi Leya pula, kunci utama ialah memahami perasaan dan pemikiran watak dengan menyelami kehidupan mereka sepenuhnya.

    Dua latar kehidupan yang berbeza telah mempertemukan El dan Leya di satu titik yang sama — menghidupkan semula magis cinta klasik dalam versi yang lebih muda, moden dan relevan untuk generasi masa kini. Rangga & Cinta bukan sekadar filem romantik, tetapi satu penghormatan terhadap warisan sinema yang membentuk imaginasi cinta sejak dua dekad lalu.

    Harleyava “Leya” Princy sebagai Cinta

    Saksikan bagaimana El Putra Sarira dan Leya Princy menulis semula sejarah cinta di layar perak — dengan jiwa yang sama, namun tafsiran yang berbeza. Kerana setiap generasi punya Rangga dan Cinta mereka sendiri.

    Ikuti perkembangan serta kandungan eksklusif filem ini di platform rasmi Primeworks Studios di Facebook, Instagram, X, dan YouTube.

  • Banci Ekonomi 2026: Asas Kukuh Bagi Dasar Ekonomi Berimpak Tinggi, Liputi 300 Ribu Pertubuhan di Selangor

    Jabatan Perangkaan Malaysia (DOSM) mengumumkan pelaksanaan Banci Ekonomi 2026, yang akan dijalankan di seluruh negara mulai Februari hingga Oktober 2026. Majlis pelancarannya telah disempurnakan oleh YB Tuan Mohd Najwan bin Halimi, Exco Belia, Sukan & Keusahawanan Selangor, dengan kehadiran lebih 300 wakil kerajaan negeri, agensi, pertubuhan perniagaan dan industri. Banci keenam yang dijalankan sejak tahun 2001 ini menjadi sumber utama statistik struktur ekonomi negara, meliputi semua sektor termasuk perdagangan borong, runcit, pembuatan dan perkhidmatan.

    Pelaksanaan banci ini bertujuan mengumpulkan maklumat menyeluruh mengenai prestasi dan sumbangan sektor ekonomi, merangkumi perusahaan mikro, kecil dan sederhana (PMKS), pertubuhan besar serta organisasi tidak berasaskan keuntungan. Data yang dikumpul akan membantu menilai tahap produktiviti, pelaburan, peluang pekerjaan, penggunaan teknologi dan daya saing ekonomi Malaysia. Hasil banci ini juga penting dalam menyokong pembentukan penanda aras ekonomi utama seperti Keluaran Dalam Negara Kasar (KDNK), indeks industri dan pelbagai indikator pembangunan lain melalui proses penyusunan semula siri statistik (rebasing).

    Selangor, sebagai penyumbang terbesar kepada KDNK Malaysia dengan 26.2 peratus pada tahun 2024, dijangka mendapat manfaat besar daripada Banci Ekonomi 2026. Statistik yang terhasil bakal membantu kerajaan negeri menilai prestasi serta potensi industri utama, memperkukuh dasar pembangunan ekonomi dan memastikan pertumbuhan yang lebih inklusif, seimbang dan mampan.

    Banci ini turut memperkenalkan Malaysia Standard Industrial Classification (MSIC) 2025, iaitu kerangka standard baharu bagi pengelasan aktiviti ekonomi di Malaysia yang menggantikan MSIC 2008 versi 1.0. Klasifikasi baharu ini selaras dengan perubahan landskap ekonomi global termasuk industri berasaskan inovasi, tenaga lestari, teknologi maklumat dan ekonomi digital.

    Menurut Ketua Perangkawan Malaysia, Dato’ Sri Dr. Mohd Uzir Mahidin, Banci Ekonomi 2026 merupakan “inisiatif pengumpulan data terbesar negara dalam sektor ekonomi” dan penyertaan menyeluruh komuniti perniagaan amat penting bagi memastikan ketepatan data yang dikumpul. Statistik yang dihasilkan akan menjadi asas penting kepada perancangan strategik negara, pemerkasaan industri dan pembangunan ekosistem perniagaan yang mampan.

    Banci ini akan dilaksanakan melalui empat kaedah utama — pengisian borang dalam talian (e-BE), penghantaran borang melalui pos, komunikasi e-mel atau telefon, serta temu bual bersemuka. Hasil pelaksanaan banci akan diterbitkan melalui 51 penerbitan rasmi dan enam siri laporan utama mengikut sektor ekonomi bagi memudahkan capaian dan rujukan pengguna.

    Selaras dengan agenda pembangunan nasional seperti RMK13, NIMP 2030, Ekonomi Digital, Revolusi Industri 4.0, dan SDG 2030, Banci Ekonomi 2026 akan menjadi pemangkin penting dalam memperkukuh daya saing, meningkatkan produktiviti dan menarik pelaburan strategik.

    Dalam pada itu, Malaysia turut mencatat sejarah apabila menduduki tangga pertama global dalam laporan Open Data Inventory (ODIN) 2024/25, menewaskan 198 negara lain — satu lonjakan besar daripada kedudukan ke-67 sebelum ini. Pencapaian ini membuktikan komitmen negara terhadap keterbukaan dan ketelusan data melalui platform OpenDOSM NextGen, yang menyediakan katalog data serta visualisasi interaktif di portal https://open.dosm.gov.my.

    Banci Ekonomi 2026 bukan sekadar satu inisiatif statistik, tetapi langkah strategik negara dalam menyediakan asas kukuh bagi dasar ekonomi berimpak tinggi ke arah Malaysia yang lebih berdaya tahan, progresif dan inklusif.

  • Michael Learns To Rock Captivates Malaysia with an Evening of Timeless Classics

    Michael Learns To Rock Captivates Malaysia with an Evening of Timeless Classics

    Michael Learns To Rock (MLTR) once again stole the hearts of Malaysian fans on 9 November 2025 at the Arena of Stars, Resorts World Genting. The highly anticipated Encore: All The Hits in Malaysia concert brought together thousands of fans spanning generations, all united by the songs that have defined moments of love, friendship, and nostalgia over the past three decades.

    From the opening notes of “Someday,” the atmosphere was electric. Fans joined in unison, singing along to beloved hits such as “Take Me To Your Heart,” “Sleeping Child,” and “Complicated Heart.” Each song transported the audience back in time, evoking memories of first crushes, summer nights, and heartwarming moments from youth. Social media buzzed with posts and videos of fans capturing their favorite moments, highlighting the emotional resonance that MLTR’s music continues to have.

    The concert’s acoustic segment offered a rare and intimate glimpse into the band’s artistry. With stripped-down arrangements of “I’m Gonna Be Around,” “Out of the Blue,” and “Nothing To Lose,” the audience experienced the sincerity and raw talent of MLTR like never before. Fans swayed together, some with eyes closed, fully immersed in the heartfelt performance that felt personal and deeply touching.

    One of the most magical moments of the night came during “Paint My Love,” when the arena was illuminated by thousands of phone lights, creating a shimmering sea of stars. The band’s connection with the audience was palpable, as fans sang and swayed in perfect harmony, creating a communal feeling of nostalgia and shared joy. Jascha Richter captured the sentiment perfectly when he said, “We’ve been coming to Malaysia for over 25 years, and every time, it feels like coming home,” earning a roar of applause and heartfelt cheers from the crowd.

    The concert concluded with the timeless “That’s Why (You Go Away),” leaving fans both exhilarated and deeply moved. Throughout the night, MLTR demonstrated why they remain a beloved fixture in the international music scene, with a career boasting over 1,000 live performances, millions of albums sold, and 1.5 billion streams. Their ability to connect with fans, both young and old, remains unmatched, proving that true music transcends time and generations.

    Encore: All The Hits in Malaysia was more than a concert it was an emotional journey, a celebration of memories, and a testament to MLTR’s enduring legacy. Fans left the Arena of Stars with hearts full of music, smiles on their faces, and the promise of more timeless moments to come.

  • Pasya Luah Emosi Dan Kekuatan Diri Dalam Single Terbaharu “Aku Bukan Cinta”

    Pasya Luah Emosi Dan Kekuatan Diri Dalam Single Terbaharu “Aku Bukan Cinta”

    Naib juara program realiti nyanyian terkenal Mentor 7, Pasya kembali mewarnai dunia muzik tanah air dengan single terbaharu berjudul Aku Bukan Cinta. Lagu berentak balada ini sarat dengan emosi dan menggambarkan realiti kehidupan, khususnya buat mereka yang pernah terluka dalam percintaan. Diterbitkan oleh Seventeen Eleven Music, karya ini merupakan hasil ciptaan duo komposer berbakat Ikhwan Fatanna dan Wan Saleh, dengan lirik sepenuhnya ditulis oleh Ikhwan Fatanna.

    Kehadiran Aku Bukan Cinta bukan sekadar merungkai kisah perpisahan, tetapi juga menjadi simbol kekuatan dalam melepaskan sesuatu yang tidak lagi membawa kebahagiaan. Menurut Pasya atau nama sebenarnya Faizul Ashraff Fauzi, lagu ini amat dekat di hatinya kerana membawa makna yang mendalam dan penuh perasaan. “Aku Bukan Cinta menceritakan tentang luka dalam hubungan apabila cinta tidak dihargai. Ia bukan hanya lagu tentang putus cinta, tetapi juga tentang keberanian untuk melepaskan. Kali pertama saya mendengar demo lagu ini, saya terus tertarik dengan melodinya yang kuat dan liriknya yang begitu jujur. Saya percaya ramai yang akan merasakan jiwa sebenar lagu ini,” jelasnya.

    Pasya turut berkongsi bahawa kolaborasinya bersama Ikhwan Fatanna dan Wan Saleh merupakan pengalaman berharga dalam perjalanan kariernya. Katanya, Ikhwan memberikan sentuhan lirik yang indah dan mudah difahami, manakala Wan Saleh berjaya menyerlahkan kekuatan lagu ini dengan susunan muzik moden dan segar. “Saya amat beruntung dapat bekerjasama dengan mereka kerana banyak perkara yang saya pelajari sepanjang proses rakaman ini,” katanya. Dari segi mesej, Aku Bukan Cinta membawa nilai keikhlasan dan keberanian untuk menerima hakikat bahawa tidak semua hubungan ditakdirkan berakhir dengan kebahagiaan.

    “Kadangkala, demi kebahagiaan diri dan orang lain, kita perlu belajar melepaskan. Lagu ini bukan tentang dendam atau kesedihan, tetapi tentang keikhlasan dan doa agar orang yang pernah kita cintai tetap bahagia,” tambah Pasya lagi.

    Berkongsi pengalaman semasa rakaman, Pasya mengakui cabaran paling besar adalah menyelami setiap bait lirik agar penyampaian vokalnya dapat dirasai secara jujur oleh pendengar. Beliau berharap single ini menjadi permulaan baharu yang lebih matang dalam perjalanan seninya. “Saya mahu lagu ini menjadi peneman buat mereka yang sedang berjuang melepaskan. Jika Aku Bukan Cinta mampu memberi kekuatan dan semangat kepada pendengar, itu sudah cukup bermakna buat saya,” ujarnya.

    Dengan melodi yang indah, susunan muzik yang segar serta mesej yang menyentuh jiwa, Aku Bukan Cinta diyakini mampu memikat hati pencinta muzik tempatan. Lagu ini kini boleh didengarkan di semua platform digital dan telah mula dimainkan di stesen radio utama termasuk Era FM. Video muzik rasmi Aku Bukan Cinta juga boleh ditonton di saluran YouTube rasmi Seventeen Eleven Music melalui pautan https://youtu.be/wwDJrzYmWjE?si=WvT8lsZtGPPayc1A.