MalaysianUpdates

Year: 2023

  • RAAQUU, A LOCAL ARTISANAL BRAND TAKING A CONTEMPORARY APPROACH ABOUT ANCIENT JAPANESE POTTERY TECHNIQUES PRODUCING WORLD-CLASS CERAMIC ART

    KUALA LUMPUR, 16 November 2023 –About 15 years ago when Adil Abdul Ghani first polished Raku pottery while studying ceramics training program in Japan. He was immediately taken by the piece and found himself dig deep into the process of its creation called Raku – a firing technique for pottery that Its origins may be linked to the art of the ancient Japanese tea ceremony. Since then, Adil taking various bold steps to hone his expertise in all things Raku brings the establishment of a new company called RAAQUU CERAMIC ART (RAAQUU) in 2020.

     

    Within three years, RAAQUU has achieved a significant number of accomplishments. Adil’s brand of Raku with its five different type of finishes, namely full-copper matte, half-copper matte, smoked, carbon half-copper matte and obvara (a slightly varied technique of firing), has proven to be a hit both locally and internationally. In 2022 itself, RAAQUU recorded an unprecedented sales of more than RM1 million in ceramic art – gaining worldwide attention both online and offline in the process.

     

    According to Adil, “Raku ceramics are special because of the unpredictability of its firing technique. Just like our tagline, ‘Painted By Fire’, Raku firing is done in an extremely hot kiln and then removed while the ceramic piece is still red-hot or molten. Immediately after coming out of the kiln, the ceramic piece is then placed in a reduction chamber filled with sawdust or paper. The extreme heat from the ceramic piece then ignites the combustible material in the reduction chamber, which is then sealed for a while.”

     

    Adil continue to explain that what happens inside the reduction chamber is the key to the unique and unpredictable colours of each Raku ceramic piece. “At RAAQUU, each ceramic piece are different and cannot be reproduced. This makes each piece a unique work of art with its own story to tell. It is the main factor that drives the interest towards RAAQUU and made it into a coveted collector’s item.”

    RAAQUU’s products ranges from miniature vases that you could slip into your pocket, to experimental sculptural pottery pieces from its Life Magnified collection created by Adil as the brand’s Creative Director and Ceramicist. The variety of products especially the one-of-a-kind sculptures are created to spark interest on RAAQUU and create a talkability and shareability factor, which is extremely important in this day and age. They are made at RAAQUU’s operations base at Ara Damansara where the design studio and management office are also located.

     

    Raw materials, mainly clays, are ethically sourced from Mukim Sayong in Perak, the birthplace of another design marvel, our very own ‘labu Sayong’ or ‘water calabash’, a Malay traditional earthenware water container. “I feel that the merge between the historical elements of Malaysia and Japan where local crafts are concerned has in itself taken RAAQUU to another level of distinction and gravitas”, quips Adil on another noteworthy feature of RAAQUU.

     

    Adil is currently busy preparing for RAAQUU’s first solo exhibition that is scheduled for mid January 2024. “We hope to show at least 20 large-scale sculptural pieces that have never been seen, and we will also be introducing our accessory items too. This is on top of RAAQUU’s most popular contemporary and functional home decoration products. For now, I must say that the RAAQUU team is fired up for our next phase of expansion. My focus is of course to ensure that RAAQUU maintains its level of artistry. We are in consistent R&D mode – researching and experimenting on how we could make our products better while still honouring the tradition and culture from which these incredible pieces came from”. He concluded, “In 2024, I am looking at collaborating with designers from any discipline to create other exciting and unique products for RAAQUU, and are keen to explore new partnerships especially in the retail industry. So far, RAAQUU’s partnerships with The Datai in Langkawi, FERN Batik Collective and Gudang have created various positive impact to the brand”, says Adil enthusiastically.

    RAAQUU currently ships to 32 countries worldwide and can be purchased online via www.raaquu.com where you can also find other in-depth information on the brand. RAAQUU is also available on Etsy, Amazon, Patreon etc. Terms and conditions apply.

     

    Follow RAAQUU on social media for latest updates on the brand, as follows:

    Instagram : https://www.instagram.com/raaquuceramics

    Tik Tok : https://www.tiktok.com/@RAAQUUceramics

    Facebook : https://www.facebook.com/raaquuceramics

    YouTube : https://www.youtube.com/@raaquuceramics

     

  • Aedy Ashraf Challenges HONOR X9b 5G’s Toughness in War on Terror Preview

     

    The highlight of the meet-and-greet was Aedy Ashraf’s live demonstration of the HONOR X9b 5G’s durability. With a bold and daring approach, Aedy smashed the smartphone against stacked wooden planks, showcasing the device’s 360° toughness. This real-time display not only added an element of excitement to the event but also served as a visceral testament to the phone’s robust construction.

    HONOR X9b 5G All-angle Ultra Tough

    After using the HONOR X9b 5G for a few months, Aedy shared his experience and expressed amazement at the phone’s toughness to his fans, mentioning that he never expected its screen to withstand a paint ball bullet. “I am impressed that the HONOR X9a 5G is exceptionally tough. At first, I did a test on the phone by smashing it against tin and glass, and both items shattered, while the phone remained unscratched and continued to function well. With this phone, I don’t need to worry about a cracked screen if it drops,” he said.

     

    Highlighting the phone’s robust build, it is noteworthy that the HONOR X9b 5G has achieved a five-star Overall Drop Resistance certification from the prestigious SGS certification authority in Switzerland. This certification solidifies the phone’s status as a device capable of withstanding various challenges, making it a reliable choice for users like Aedy who demand toughness in their daily use.

     

    Moreover, the HONOR X9b 5G stands out as the first mid-range phone in the Malaysian market equipped with a Qualcomm® Snapdragon® 6 Gen 1 chipset, ensuring a powerful and efficient performance for users.  

     

    5800mAh battery – Largest in its class 

    In terms of battery life, the HONOR X9b 5G has a capacity of 5800mAh, which Aedy finds very useful as his job mainly involves outdoor shooting where access to a power outlet is limited. “Even without a full charge, the battery lasted me for a whole day of use. I no longer need to carry around a power bank to work. Furthermore, I find the Sunrise Orange color of the HONOR X9b 5G and the back cover made of vegan leather attractive, giving the phone a stylish and premium look. I strongly recommend the HONOR X9b 5G to all Malaysians,” he added.

     

    In addition to Sunrise Orange, the HONOR X9b 5G is available in Titanium Silver and Midnight Black. Priced at just RM 1,499, the HONOR X9b 5G comes with irresistible freebies worth up to RM 759 which include the 365-Day Front & Back Crack Protection and HONOR CHOICE Earbuds X5.

    Meanwhile, War on Terror: KL Anarchy is set for nationwide release in cinemas on 23 November 2023. For all you need to know on how robust the HONOR X9b 5G is, and everything HONOR, see more at: https://bit.ly/HONORX9bPR .

  • INFINIX PARTNERS WITH UNESCO FOR STEM PROGRAM COGLABS WORKSHOPS

    Infinix, an emerging technology brand dedicated to today’s youth, and the United Nations Educational, Scientific and Cultural Organization (UNESCO), are proud to announce their collaboration in support of STEM (Science, Technology, Engineering, and Mathematics) education, with the CogLabs program. This partnership reflects a shared commitment to fostering sustainable development, gender equality, and quality education.

    Educational robots available in the market often come with high costs, complexity, an abundance of options and sensors, as well as closed software and hardware systems. The CogLabs program aims to inspire the next generation of thinkers and creators worldwide by providing accessible, hands-on experiences in robotics and machine learning. The primary objective is to enhance awareness and comprehension of artificial intelligence (AI) while making machine learning approachable, rewarding, and, above all, enjoyable.

    Children learn how to create Machine Learning models by building a robot requiring 3D printable parts, a smartphone, and basic electronic parts. The educational robot kit was adopted by UNESCO’s STEM program. Google later collaborated with UNESCO to incorporate Teachable Machine and launch CogLabs in 2021 available in 3 languages (English, Spanish, French) across Africa, Latin America & Southeast Asia.

    With a particular focus on empowering today’s youth, Infinix recognises the pivotal role smartphones play in advancing UNESCO’s Educational Robot program. As part of this collaboration, Infinix will provide technological support such as smartphones and laptops for UNESCO CogLabs workshops to enhance the program.

    “We’re thrilled to partner with Infinix for the global rollout of the CogLabs STEM program. This powerful initiative introduces kids worldwide to AI and robotics, aligning perfectly with our mission to make STEM education universally accessible. Witnessing the transformative impact on students’ confidence and creativity is incredibly rewarding. Initially intimidated by these intricate subjects, students quickly discover their capabilities, fostering innovative problem-solving skills. Equally inspiring is the enthusiasm of teachers embracing the CogLabs program. Recognising the potential of AI and robotics to revolutionize education, they eagerly expand their knowledge to empower the next generation.” – Joan Nadal, UNESCO Master Trainer for CogLabs Workshops and Designer of the original E3bot.

    “Infinix wholeheartedly embraces transformative technology to enhance lives. Our partnership with UNESCO is dedicated to broadening horizons for joyful learning and exploring robotics. Together, we aim to make technology education accessible and enjoyable for everyone.” – Benjamin Jiang, CEO at Infinix Mobility.

    During the three-day on-site training, participants will engage in a comprehensive program that includes discovering Machine learning and visual coding, mastering 3D design techniques for the creation of 3D objects, setting up and operating a 3D printer and set up the E3bot  for hands-on experiences.

    The workshops have been conducted in 35 countries both onsite and online, empowering educators and students, ultimately fueling the next wave of innovators with additional workshops being planned for 2024.

    Stay tuned for the latest event and product updates on Infinix Malaysia’s Official  website, Facebook, Instagram, and  TikTok channel

  • RM1 THIRST QUENCHER CAMPAIGN THROUGH ATLAS VENDING EMPOWERS LOWER INCOME GROUPS, PARTNERS WITH MINISTRY OF ECONOMY

    KUALA LUMPUR, 15 NOVEMBER 2023 – ATLAS Vending Sdn Bhd, the vending machine branch of  Etika Sdn Bhd, the beverage producer for well known brands announced the launch of its collaboration with Ministry of Economy for Kempen Penyegar Dahaga RM1, part of the ongoing initiative by the government under Inisiatif Pendapatan Rakyat (IPR) or the People’s Income Initiative.

     

    As the largest food and beverage (F&B) vending machine operator, ATLAS Vending sets out on a mission to empower low-income earners through the use of its vending Machines available nationwide. Aligning its corporate social responsibility (CSR) commitment with the Ministry’s vision of helping over 130,000 hardcore poor Malaysians, the initiative between these two parties is also aimed at tackling inflation and purchasing parity of the country in support of the circular economy.

     

    ATLAS Vending stands as the largest F&B vending operator across Malaysia & Singapore, with reach across every state. Their impact is felt through the 3,210 machines under the IPR RM1 initiative nationwide, a testament to their commitment towards extending to people across the country. 

     

    Announcing the partnership and launch of the vending machines at KL Sentral today with YB Rafizi Ramli, Minister of Economy in attendance, ATLAS Vending is introducing its first vending machine under the IPR initiative for beverages. Available for purchase at RM1 are three beverages under the Etika Group; Pepsi Black, bottled mineral water and Revive Isotonic, all of which are healthy refreshments that fulfil government guidelines, bearing the Healthier Choice logo.

     

    Etika’s Chief Executive Officer, Santharuban Thurai Sundaram said “We believe that every small step can lead to significant change. With this, we embark on a journey to empower communities, one refreshing sip at a time. Today marks a significant milestone in our journey towards making a positive impact on the lives of Malaysians.”

     

    He also said “ATLAS Vending is proud to introduce the RM1 drink vending machine, collaboration with the Ministry of Economy Malaysia, a testament to our commitment to the People Income Initiative. We hope to truly make a difference for our people and the country of Malaysia, which is now made possible through our efforts in providing affordable refreshments to all Malaysians.”

     

    Minister of Economy, Yang Berhormat Tuan Rafizi Ramli said, “Our goal is to provide affordable options to all Malaysians, ensuring that everyone can enjoy a moment o f respite without stretching their wallets. This initiative doesn’t just quench your thirst; it nourishes the spirit of unity and shared prosperity. Since the launch of the vending machine initiative under IPR, many Malaysians from the low income group have been able to benefit from the affordable meal options provided by the vendors operating these vending machines.

     

    He also said “We believe that the initiative is not just about the RM1 drink; it is also about working together with partners and stakeholders to focus on the social inclusivity and welfare of Malaysians, one of the aspects under the 12th Malaysian Plan. We are certainly pleased to have partners such as ATLAS Vending coming in to take the lead in this initiative, enabling the ministry to realise the shared vision of equitable distribution of benefits, and this initiative is a step in that direction.”

    Rafizi Wujudkan Inisiatif Minuman RM1, Vending Machine Seluruh Negara
    The People Income Initiative or Inisiatif Pendapatan Rakyat (IPR) was launched in February 2023 and focuses on a two-pronged strategy to increase the income of resilient poor families and the B40 while simultaneously addressing daily economic issues through its initiatives. IPR concentrates on eradicating poverty and increasing people’s income through initiatives in agriculture, food businesses, and service providers.

     

    Under IPR, the Ministry is focusing on three key modules to eradicate poverty amongst the low-income group. This comprises Agro Entrepreneur Initiative (Intan), Food Entrepreneur Initiative (Insan) and Services Operator Initiative (Ikhsan).

     

    With the partnership announcement between ATLAS and the Ministry of Economy, the RM1 drinks will be made available nationwide across 3,210 vending machines.

     

    ATLAS Vending’s expertise extends beyond food and beverage vending solutions. They also empower retail brands through their vending machine automation as seen through their partnership with Siti Khadijah, enhancing accessibility and convenience for the ibadah needs of Malaysians. Brands interested in exploring a partnership with ATLAS Vending can contact them at customercarelineMY@atlasasia.co

    For more information on this collaboration, check out ATLAS Vending’s Facebook page at https://www.facebook.com/atlasasia.co/. For more information on the People’s Income Initiative, please visit https://ipr.epu.gov.my/about

     

  • WONDA COFFEE BIDS FOR GLOBAL LEVEL BY REGISTERING AGAIN GUINNESS WORLD RECORD FOR LONGEST MAGAZINE PUBLISHED AT 715.2CM!

    17 November 2023, KUALA LUMPUR – Wonda Coffee, one of Malaysia’s leading ready-to-drink coffee brands has broken another Guinness World Record for the World’s Longest Magazine as part of their Kopi Tarik campaign”. In collaboration with Malaysia Marketing Magazine, the special September edition of the magazine has been published in accordion style and when fully opened, close until the lid measures 715.2 cm long.

     

    Fresh from their recent Guinness World Record achievement for ‘The Largest Online Video Chain of People Performing Football Juggle‘, participated by football enthusiasts across Malaysia in March 2023, this amazing feat was conceptualised together with their media partner to create a ‘Kopi Tarik’ in a magazine to set a new world record. As the fastest growing ready-to-drink (RTD) coffee brands in Malaysia, WONDA breaks boundaries through innovation and collaborations that cut across industries.

    This Guinness World record is part of their broader vision of increasing their global presence as a competitive disruptor in the coffee industry. This can be seen in their collaboration with the Football Association of Malaysia and Astro Radio for the OR1 FM campaign.

     

    Etika’s Vice President of Marketing, Amy Gan, said, “Over the past decade, Wonda Coffee has proudly stood as an innovative brand. From pioneering Malaysia’s most loved kopi tarik in a can to setting a Guinness World Record during the World Cup in 2023, we are thrilled to hold the world record for our “Tarik the Magazine”, the longest magazine published.”

     

    “This recognition from the Guinness World Record is a stepping stone towards creating a legacy that resonates far beyond our borders. As we celebrate this milestone, we are inspired to continue our journey towards making a more significant presence and footprint in the world and leave an indelible mark on the global coffee scene.”

    She adds “This was only possible because we have a partner that resonates with our vision for innovation and breaking boundaries. As a brand that constantly pushes the limits in the marketing industry, we are grateful to be able to stand hand in hand with Marketing Magazine and celebrate this achievement together. We hope and look forward to more industry first collaborations with Professor Ham and his team.”

     

    Prof Harmandar Singh , Editor in Chief and Founder of Marketing Magazine said, “Wonda Coffee’s creative brilliance and innovative spirit aligns perfectly with our vision at Marketing Magazine. Building upon our previous partnership with Wonda Coffee, where we sent out 3,000 personalised magazine covers to Malaysia’s advertising and marketing industry movers, Marketing Magazine has recognized Wonda Coffee’s ability to transform ideas into groundbreaking experiences that reaches out to the people of Malaysia. We are looking forward to what Wonda Coffee will think of next.”

     

    The Guinness World Record presented by Guinness World Record Adjudicator Sonia Ushirogochi, was held at Tiffin-at-the-Yard, also saw Wonda unveil a fresh new look for their range of Wonda Coffee products with the same brand promise of delivering coffee that tastes like just brewed. For more information visit, www.facebook.com/WondaCoffeeMalaysia/

     

  • INFINIX MALAYSIA EMERGED AS ONE OF THE TOP 5 BEST-SELLING MOBILE PHONE BRANDS AT SHOPEE 11.11 BIG SALE 2023

    Infinix Malaysia has achieved another outstanding success during Shopee 11.11 Big Sale 2023, excelling in two impressive sales achievements. The fast growing smartphone brand introduced a range of time-limited flash sales, featuring selected models such as the Infinix HOT 11, NOTE 12 G96, ZERO X Pro, SMART 6, HOT 20 and NOTE 12 2023.

    Infinix Malaysia sets its foot at an impressive fourth-place ranking in terms of units sold, surpassing other formidable competitors in the smartphone market. Furthermore, the brand also clinched a noteworthy position being the Top Five Best-Selling Brands in the Mobile Phones category, based on Gross Merchandise Volume (GMV).

    Infinix Malaysia’s success in Shopee’s 11.11 Big Sale 2023 reinforces its position as a preferred choice among consumers in the Malaysian market. Essentially, Infinix Malaysia is deeply committed to empower the younger generation through the groundbreaking and accessible high-tech products. The notable accomplishment is a source of pride for Infinix, made possible through the ongoing support of both XFans and Malaysians.

    Check out Infinix Malaysia’s Official Facebook, Instagram,, YouTube, TikTok for the latest event updates and  for more product details, visit Infinix Malaysia’s Official website.

     

  • FAMILI DUO 3: SYAIFUL & SHARIF BERSIAP SEDIA UNTUK KE SEMI FINAL!

    Pengalaman 10 tahun dalam industri hiburan ini bukan jalan mudah bagi duo pasangan adik-beradik, Syaiful & Sharif Zero untuk berentap di pentas Famili Duo 3! Setiap kali sebelum mereka tampil ke pentas, Syaiful & Sharif akui gugup dan tidak sabar mahu melihat reaksi daripada juri dan penonton yang menilai hasil kerja mereka. Apatah lagi mereka yang dikenali sebagai pelawak telah diberi tanggungjawab untuk membawakan lagu bertemakan ‘legenda’ di episod yang lalu.

    Menurut Syaiful, untuk menjadi penghibur mereka perlu versatil. Itulah yang mereka akan buktikan kepada semua terutamanya peminat setia mereka. “Setiap pertandingan ada kalah dan menang. Kami anggap ini semua sebagai pesaing sihat dan positif untuk memajukan lagi industri seni hiburan. Kami akui memang berhadapan dengan situasi sukar apabila membawakan lagu Mentera Semerah Padi. Lagu ini adalah hasil karya daripada sifu Dato’ M. Nasir dan dinyanyikan sendiri oleh beliau. Lagu ini juga merupakan lagu balada tradisional yang memerlukan banyak tenaga dan stamina. Boleh atau tidak orang ramai terima kami yang sememangnya pelawak membawakan lagu serius? Tapi kami hanya fikir, untuk menjadi penghibur serba boleh, kami perlu lakukan dengan ikhlas. Jadi kami perlu seimbangkan kesemuanya dan yang penting dapat membuat orang ramai terhibur! Tugas kami adalah memberikan yang terbaik dan enjoy di atas pentas.”

    Kemenangan yang diperolehi minggu kelima ini juga merupakan kemenangan buat semua yang terlibat dalam membantu serta menyokong mereka terutamanya Rio (pengarah muzik), Cikgu Delly (guru vokal), Fad Bocey, artis jemputan iaitu pelawak tersohor Joey Daud, pesilat negara Al-Jufferi serta ahli keluarga.

    Untuk minggu seterusnya, mereka perlu lebih konsisten dan fokus dengan ketiga-tiga elemen konsep Famili Duo iaitu nyanyian (vokal), persembahan dan kreativiti. Shariff mengakui mereka perlu lebih berhati-hati dengan kebangkitan Ryan dan Adam Bakery. “Kesemua peserta hebat-hebat belaka. Kalau dari segi nyanyian, saingan kami tentulah Shila, Adira, Emma, Haqiem, Tom dan Fuad. Mereka memang penyanyi dan kalau masuk final pun memang mereka semua power! Jadi sekarang kami perlu lebih berhati-hati dengan Ryan dan Adam Bakery kalau kami ingin masuk ke final kerana tiap-tiap minggu mereka memang bagi all out dan minggu ini mereka dapat tempat kedua.”

    Sasaran duo adik-beradik ini ialah terus dinilai sebagai salah satu duo yang layak untuk bergelar finalis di pentas akhir Famili Duo 3 di samping memberikan persaingan hebat kepada duo yang lain. Berjayakah mereka menggapai impian ini? Semuanya bakal terjawab pada minggu yang akan datang!

    Jangan terlepas untuk gandakan sokongan buat duo kegemaran anda sebanyak 50 kali undian apabila anda menggunakan kod ‘FAMILIDUO2023’ ketika melanggan pakej TontonUP dengan harga serendah RM20 bagi 3 bulan pertama! Nantikan juga pentas persembahan Famili Duo seterusnya pada 19 November 2023, pukul 9.00 malam di TV3. Untuk maklumat lanjut dan perkembangan terkini tentang program TV3, jangan lupa ikuti laman media sosial rasmi Facebook, Instagram & Twitter di @TV3Malaysia serta TikTok @TV3MalaysiaOfficial.

     

  • UEFA EURO 2024 WITH VIVO

    Kuala Lumpur, 15 November 2023 –  vivo is thrilled to join global football fans which is anticipation of UEFA EURO 2024™ which will take place in Germany next summer. As the Official Partner for UEFA EURO 2024™, vivo will showcase its pioneering smartphone technology on a global stage connecting fans through exclusive brand moments and experiences. vivo is dedicated to delivering user-focused technology and superior smartphones that make pro-level photography easy and accessible to everyone, empowering users to capture every action-packed moment.

     

    The UEFA EURO championship is one of the world’s leading sporting events, enjoyed by over five billion fans worldwide. During UEFA EURO 2024™, fans will have opportunities to truly immerse in the experience through a range of activities, made possible with the support of vivo. Before the commencement of each game, fans will have a chance to dance along with some of the world leading DJs and unite through their shared love of music and football. The brand will also join hands with UEFA to present the ‘Player of the Match’ ceremony after each game to reco rs together with the audience. vivo will work closely with UEFA to engage with football fans across the world to share the excitement together. As part of the partnership, vivo will support  and equip UEFA EURO 2024™ staff with vivo flagship smartphones to contribute to the success of the event.

     

    In 2021, vivo launched a social media campaign as an official partner of UEFA EURO 2020™, encouraging fans to capture and share joyful moments during the tournament. Contents that were created by fans were showcased at the opening and closing ceremonies of the tournament. vivo used its proprietary AI technology to restore memorable photos of famous moments in the tournament's history, which were presented to UEFA as a gift for their 60th anniversary of the European Championship. In addition to that, vivo sponsored one lucky fan for a ‘dream’ trip to the Championship Final following an initiative started by football fans on social media.

     

    vivo’s support for football extends to other global events as well. Football continues to be the most widely followed sport globally, with a rich history that exemplifies the very essence of teamwork and the pursuit of a common goal. Through the power of sportsmanship, football can break down barriers and build strong bonds between individuals and communities. vivo is proud to build and strengthen emotional connections with fans around the world through a shared passion.

     

  • VIVO CELEBRATES UEFA EURO 2024™ WITH FANS AROUND THE WORLD

    vivo is thrilled to be joining global football fans at the highly anticipated UEFA EURO 2024™ which is set to take place in Germany next summer. As the Official Partner for UEFA EURO 2024™, vivo will showcase its pioneering smartphone technology on the global stage connecting fans through exclusive brand moments and experiences. vivo is dedicated to deliver consumer-first technology and flagship smartphones that make pro-level photography easy and accessible to everyone, empowering users to capture every action-packed moment.

    The UEFA EURO championship is one of the world’s leading sporting events, enjoyed by over five billion fans worldwide. During UEFA EURO 2024™, fans will have opportunities to truly immerse in the experience through a range of activities, made possible with the support of vivo. Before the commencement of each game, fans will have a chance to dance along with some of the world’s leading DJs and unite through their shared love of music and football. The brand will also join hands with UEFA to present the ‘Player of the Match’ ceremony after each game to recognise the best players together with the audience.

    vivo will work closely with UEFA to engage with football fans across the world to share the excitement together. As part of the partnership, vivo will support and equip UEFA EURO 2024™ staff with vivo flagship smartphones to contribute to the success of the event.

    In 2021, vivo launched a social media campaign as an official partner of UEFA EURO 2020™, encouraging fans to capture and share joyful moments during the tournament. Contents that were created by fans were showcased at the opening and closing ceremonies of the tournament. vivo used its proprietary AI technology to restore memorable photos of famous moments in the tournament’s history, which were presented to UEFA as a gift for their 60th anniversary of the European Championship. In addition to that, vivo sponsored one lucky fan for a ‘dream’ trip to the Championship Final following an initiative started by football fans on social media.  vivo’s support for football extends to other global events as well.

    Football continues to be the most widely followed sport globally, with a rich history that exemplifies the very essence of teamwork and the pursuit of a common goal. Through the power of sportsmanship, football can break down barriers and build strong bonds between individuals and communities. vivo is proud to build and strengthen emotional connections with fans around the world through a shared passion.

  • INDONESIA GIVES THE BATON TO MALAYSIA

    Jakarta, 15 November 2023: Malaysia want to set the stage for the next installment of Enlit Asia which is scheduled to take place from 8-10 November 2024 in the capital Kuala Lumpur. By force supported by the Malaysian Convention & Exhibition Bureau (MyCEB), Enlit Asia 2024. They  are expected to attract 12,000 visitors from over 50 countries, generating an estimated economic impact of RM134.6 million and RM 8.2 million in visitor spending. The handover ceremony was officially held at the Indonesian Convention Exhibition (ICE), BSD City, Jakarta, yesterday.

     

    “We are honoured to be the next destination for Enlit Asia and excited of the opportunity to host a world-class event that will bring together the brightest of minds in the power and energy sector. Malaysia is prepared to showcase our capabilities in hosting major international business events, and we are confident that our country will pull off a great show. MyCEB also takes the opportunity to congratulate the organiser of Enlit Asia, Clarion Event Pte Ltd for their remarkable work and we are looking forward to supporting them in next year’s show,” said Mr. Zain Azrai Rashid, Acting Chief Executive Officer of MyCEB.

     

    Enlit Asia is an annual conference that unifies two influential events in the power and energy sector, POWERGEN Asia and Asian Utility Week, which has long been a beacon of innovation and collaboration in the industry.

    “We are thrilled to bring Enlit Asia 2024 to the vibrant landscape of Malaysia, where innovation converges with tradition. This event promises to illuminate new pathways in the energy sector, showcasing Malaysia's commitment to a sustainable and dynamic future power system,” said Simon Hoare, Event Director, Enlit Asia.

     

    The transition also symbolises the successful ongoing collaboration and synergy between Malaysia and Indonesia in the field of business events. Apart from the handover ceremony, MyCEB’s visit to Jakarta is a follow-up from last year’s trip to further strengthen the bilateral relation between the two countries in becoming the preferred destinations for business events.

     

    “Last year's impactful results demonstrate the strength of our regional collaboration. We value our neighbors and their shared lessons. This year, we aim to engage with more Indonesian counterparts to enhance the business events industry and strengthen ties with Indonesia's news agency. This advances Malaysia's reputation as a premier global destination for business events. We would like to extend our sincerest gratitude to our counterparts in Indonesia for their hospitality and trust in us,” Mr. Zain further noted.